From the crafts to the industry it is a test on the evolution of the Medes of production, organization and consumption, and on his influence in the mission of the design.
Along the text is recognized the decisive impulse of the mechanization and the modernization along the modern history, acting firstly in the mentalities and later in the objects and in the landscape across the factories.
The text defends the idea of that the industrial company is previous to the industries in strict sense. This idea learns with some examples in the area of the industry of the wood and the furniture.
The reflection is closed aiming that the industrial mentality was the steam that stimulated the industrial revolution and it will be the force that allows to reach the revolutions that still are for coming.