It speaks, as in the title, of puns and cross references. If aesthetics studies the way of interpreting the sensory stimuli that we receive from the world, said sensitive knowledge obeys a certain way of being acquired by the senses. We have established aesthetic judgments from the classical to modern works, when it would be convenient to recognize and apply the values ??born of Modernity. Faced with the experience of the sublime, the aesthetics of the everyday by Yuriko Saito; Faced with the beauty of the exclusive art object, the sensitivity of valuing the fund as an entity equivalent to that object. That is, a negative aesthetic, A-aesthetic, based on this "background" as a condenser of an alternative that responds to the exponential complexity of reality. The negative is thus opened to multiplicity in the face of the positive uniqueness of traditional aesthetic parameters. The architectural object thus dissolves in the background of an empty space as a common framework for everyday life. Open, transformable, indeterminate are now the reference values. Less Kantian aesthetics and more modern non-aesthetics could be the strategy towards a new environmental consciousness.