{"id":94805,"date":"2023-08-25T00:01:48","date_gmt":"2023-08-24T22:01:48","guid":{"rendered":"https:\/\/veredes.es\/blog\/?p=94805"},"modified":"2023-08-07T15:53:24","modified_gmt":"2023-08-07T13:53:24","slug":"cuadernos-moleskine-borja-lopez-cotelo","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/cuadernos-moleskine-borja-lopez-cotelo\/","title":{"rendered":"Cuadernos Moleskine | Borja L\u00f3pez Cotelo"},"content":{"rendered":"
\"Cuadernos
Bruce Chatwin | Fuente: wikipedia.org<\/a><\/span><\/figcaption><\/figure>\n

Como cada vez que viajaba a Par\u00eds, Bruce Chatwin visit\u00f3 una librer\u00eda en la Rue de l\u2019 Ancienne Comedie<\/em>. Quer\u00eda comprar una de esas libretas que lo acompa\u00f1aban en sus viajes, desde la Patagonia hasta Afganist\u00e1n. Pero el vendedor le explic\u00f3 que ya no era posible:<\/p>\n

\n

\u2018Le vrai Moleskine n\u00b4est plus\u2019. <\/em><\/p>\n<\/blockquote>\n

Era 1986, y una larga tradici\u00f3n parec\u00eda haberse extinguido.<\/p>\n

La historia, recogida por Chatwin en Los trazos de la canci\u00f3n<\/em><\/a>, parece una teatral adaptaci\u00f3n de la realidad. \u00c9l mismo hab\u00eda bautizado como Moleskine<\/em> esos cuadernos manufacturados en Tours que sol\u00eda comprar cuando viajaba a Par\u00eds. Cuando dejaron de fabricarse, los relatos de Chatwin les hab\u00edan otorgado una enorme popularidad, as\u00ed que en 1997<\/a> un editor milan\u00e9s decidi\u00f3 resucitar las libretas que muchos otros hab\u00edan utilizado antes que el escritor ingl\u00e9s.<\/p>\n

\"Cuadernos
Moleskine<\/em><\/span><\/figcaption><\/figure>\n

La marca Moleskine naci\u00f3 as\u00ed en 1998, proclam\u00e1ndose heredera de los cuadernos utilizados en los dos siglos anteriores por artistas como Van Gogh, Picasso o Hemingway. Pero, como los relatos de Chatwin, tambi\u00e9n esto parece un h\u00edbrido entre realidad y ficci\u00f3n. Lo cierto es que, a partir del siglo XIX, creci\u00f3 entre escritores y pintores la afici\u00f3n por tomar apuntes del natural, lo que convirti\u00f3 la libreta de notas en una herramienta imprescindible.<\/p>\n

\"Cuadernos
Estas dos p\u00e1ginas contienen las l\u00edneas de un extracto composici\u00f3n y la impresi\u00f3n de una flor collage de Picasso | Fuente: paginassueltasydecolores.wordpress.com<\/a><\/span><\/figcaption><\/figure>\n

Par\u00eds era entonces el n\u00facleo de la vanguardia, y los libreros de esta ciudad comenzaron a vender cuadernos fabricados de manera artesanal por peque\u00f1as empresas familiares francesas. Sin embargo, parece improbable que todos los artistas hubieran escogido la misma libreta, y que Chatwin encontrase en la d\u00e9cada de 1980 al \u00faltimo librero que la distribu\u00eda.<\/p>\n

\"Cuadernos
Productos Moleskine<\/span><\/figcaption><\/figure>\n

Moleskine fabrica hoy una enorme variedad de cuadernos de notas. El m\u00e1s popular se reconoce por sus tapas negras de hule con puntas redondeadas, la goma el\u00e1stica que sujeta sus cubiertas y la tira de tela utilizada para marcar las p\u00e1ginas, pero existen productos espec\u00edficos para casi cualquier actividad: libretas para periodistas con lomo flexible, cuadernos de tapas blandas distribuidos en diferentes colores o de cubiertas duras con un bolsillo de fuelle en su tapa posterior para acumular notas o recortes. Tambi\u00e9n existen blocs cuyas hojas, elaboradas por especialistas franceses, permiten la aplicaci\u00f3n de acuarela o t\u00e9mpera sobre los bocetos. Otros productos son a\u00fan m\u00e1s espec\u00edficos al ofrecer una agenda, un calendario o un callejero de determinadas ciudades como Praga, Roma, Estambul o Bruselas.<\/p>\n

\"Cuadernos
#TowerThursday or #MoleskineTower by Olga | Fuente: mymoleskine.moleskine.com<\/a><\/span><\/figcaption><\/figure>\n

Todos estos cuadernos son distribuidos fundamentalmente en librer\u00edas, lo que refuerza la idea, real o no, de su v\u00ednculo con el mundo literario. Y todos ellos comparten ciertas caracter\u00edsticas que han contribuido a su popularidad entre los autores del siglo XXI: sus p\u00e1ginas, de papel sin \u00e1cido, son fabricadas respetando criterios de sostenibilidad ambiental, y el control de calidad de cada uno de sus productos es exhaustivo. Sin embargo, la cuidada elaboraci\u00f3n y el preciso cosido de su lomo exigen muchas horas de trabajo, lo que llev\u00f3 a la editorial italiana a trasladar la producci\u00f3n de Moleskine a China.<\/p>\n

\"Cuadernos
Moleskine China<\/figcaption><\/figure>\n

El crecimiento constante en la distribuci\u00f3n de estos cuadernos desde su aparici\u00f3n en el mercado evidencia el \u00e9xito de su estrategia comercial. Moleskine se ha convertido, en poco m\u00e1s de una d\u00e9cada, en referencia<\/a> para arquitectos, dise\u00f1adores, ilustradores y viajeros. Su repercusi\u00f3n en los medios digitales, con una intrincada red de blogs, p\u00e1ginas web y archivos virtuales dedicados a recopilar notas y esbozos dibujados sobre estas libretas, ha contribuido consolidar su popularidad.<\/p>\n

De alg\u00fan modo, Moleskine lo ha logrado: ha conseguido hacernos creer, sin haber elaborado un producto muy diferente a sus competidores, que son el soporte adecuado para almacenar nuestras ideas<\/a>.<\/p>\n

Borja L\u00f3pez Cotelo. Doctor arquitecto
\nA Coru\u00f1a. Septiembre 2010<\/p>\n","protected":false},"excerpt":{"rendered":"

Como cada vez que viajaba a Par\u00eds, Bruce Chatwin visit\u00f3 una librer\u00eda en la Rue de l\u2019 Ancienne Comedie. Quer\u00eda comprar una de esas libretas que lo acompa\u00f1aban en sus viajes, desde la Patagonia hasta Afganist\u00e1n. Pero el vendedor le explic\u00f3 que ya no era posible: \u2018Le vrai Moleskine n\u00b4est plus\u2019. Era 1986, y una […]<\/p>\n","protected":false},"author":17,"featured_media":94809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1397,5951],"tags":[3852,2298,424,12470,10109,668,688,2270,1865],"class_list":{"0":"post-94805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-capturas","8":"category-diseno","9":"category-slider-principal","10":"tag-borja-lopez-cotelo","11":"tag-dibujar","12":"tag-dibujo","13":"tag-diseno","14":"tag-herramienta","15":"tag-historia","16":"tag-idea","17":"tag-idear","18":"tag-reflexion"},"yoast_head":"\nCuadernos Moleskine | Borja L\u00f3pez Cotelo - veredes<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: Cuadernos Moleskine | Borja L\u00f3pez Cotelo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/cuadernos-moleskine-borja-lopez-cotelo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuadernos Moleskine | Borja L\u00f3pez Cotelo - 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