{"id":73496,"date":"2019-06-28T00:01:06","date_gmt":"2019-06-27T22:01:06","guid":{"rendered":"https:\/\/veredes.es\/blog\/?p=73496"},"modified":"2024-04-12T17:04:44","modified_gmt":"2024-04-12T15:04:44","slug":"interiores-actuan-jorge-gorostiza","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/interiores-actuan-jorge-gorostiza\/","title":{"rendered":"[:es]Interiores que act\u00faan | Jorge Gorostiza[:gl]Interiores que act\u00faan | Jorge Gorostiza[:en]Interiors that act | Jorge Gorostiza[:]"},"content":{"rendered":"<p>[:es]<figure id=\"attachment_73497\" aria-describedby=\"caption-attachment-73497\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73497 size-full\" title=\"Interiores que act\u00faan | Jorge Gorostiza\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15.jpg\" alt=\"Film Daily, vol XI, n 45, 15 II 20, p. 15\" width=\"1200\" height=\"1618\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15.jpg 1200w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-222x300.jpg 222w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-759x1024.jpg 759w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-73497\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Film Daily, vol XI, n 45, 15 II 20, p. 15<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">Hace nos meses, preparando una conferencia que iba a dar en la\u00a0<a href=\"http:\/\/www.arquitectura.uva.es\/\" target=\"_blank\" rel=\"noopener\">Escuela de Arquitectura de Valladolid<\/a>, invitado por el\u00a0GIRAC, estaba buscando m\u00e1s datos de Albert Bela Viragh, un escen\u00f3grafo sobre el que ya hab\u00eda <a href=\"https:\/\/veredes.es\/blog\/el-primer-anuncio-jorge-gorostiza\/\" target=\"_blank\" rel=\"noopener\">escrito<\/a>, y encontr\u00e9 un anuncio de la pel\u00edcula\u00a0<i><a href=\"https:\/\/www.imdb.com\/title\/tt0011152\/?ref_=ttpl_pl_tt\" target=\"_blank\" rel=\"noopener\">Empty Ams<\/a><\/i>\u00a0dirigida por\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Frank_Reicher\" target=\"_blank\" rel=\"noopener\">Frank Reicher<\/a>, publicado en varias revistas cinematogr\u00e1ficas estadounidenses en febrero de 1920.<\/p>\n<p style=\"text-align: justify;\">En este anuncio, aparece una fotograf\u00eda de <a href=\"https:\/\/veredes.es\/blog\/tag\/albert-bela-viragh-flower\/\" target=\"_blank\" rel=\"noopener\">Bela Viragh<\/a>, otras de espacios de la pel\u00edcula y en medio el siguiente texto, seguramente redactado por un publicista, pero muy interesante:<\/p>\n<blockquote>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Una de la innovaciones de Lester Park y Edward Whiteside es la que han desarrollado en los efectos esc\u00e9nicos bajo la h\u00e1bil direcci\u00f3n de A. Bela Viragh Flower.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Muy pocos productores cinematogr\u00e1ficos se han dado cuenta de las posibilidades de los interiores. Algunos de los mejores productores esc\u00e9nicos, como Belasco y Ordynski de la Metropolitan Opera House, han probado que una historia entera puede ser contada virtualmente antes de que se diga una palabra, si los decorados y telones son del tipo correcto.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>En la nueva escuela de arte esc\u00e9nico, nos encontramos a maestros como Bakst, Anisfeld, Urban, Pogany y Wenger. A\u00f1adan a esos el nombre de Flower, uno de los m\u00e1s grandes en los c\u00edrculos cinematogr\u00e1ficos, porque ha dedicado su genio a la perfecci\u00f3n de los interiores relacionados solo con la pantalla.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>\u00abInteriores que act\u00faan\u00bb son un avance de Park-Whiteside Productions. Reconocer\u00e1 a Park-Whiteside Productions\u00a0en el momento en que las escenas aparezcan en la pantalla por el hecho de que son actores maravillosos en s\u00ed mismos.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Ellos cuentan la historia antes que los actores humanos hayan movido un m\u00fasculo o hayan dicho una palabra. Observe a los otros productores imitar a los Interiores de Flower que Act\u00faan, pero m\u00e1s particularmente, sea el primero en su ciudad en aprovechar esta nueva innovaci\u00f3n de la pantalla.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Primero es interesante saber c\u00f3mo era Viragh Flower, gracias a su fotograf\u00eda; despu\u00e9s se elige a cinco escen\u00f3grafos teatrales, aunque\u00a0<a href=\"http:\/\/www.columbia.edu\/cu\/lweb\/eresources\/archives\/rbml\/urban\/\" target=\"_blank\" rel=\"noopener\">Urban<\/a>\u00a0y\u00a0<a href=\"http:\/\/archiveswest.orbiscascade.org\/ark:\/80444\/xv14381\" target=\"_blank\" rel=\"noopener\">Pogany<\/a>\u00a0tambi\u00e9n trabajaron en el cine, demostrando su importancia y mencionando que Viragh Flower solo se ha dedicado al cine; pero lo fundamental es la consideraci\u00f3n que los espacios act\u00faan, interpretan un papel, como lo hacen los actores, una idea que hasta ahora se hab\u00eda cre\u00eddo que la hab\u00eda planteado por primera vez el extraordinario arquitecto y escen\u00f3grafo cinematogr\u00e1fico\u00a0<a href=\"http:\/\/robertmalletstevens.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">Robert Mallet-Stevens<\/a>,\u00a0cuando en\u00a0<i>Le d\u00e9cor moderne au cin\u00e9ma<\/i>\u00a0escribi\u00f3:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u00abun decorado moderno, para ser un buen decorado, debe actuar\u00bb,<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">este texto se public\u00f3 en 1928, pero como puede comprobarse, ya se hab\u00eda enunciado ocho a\u00f1os antes y posiblemente tambi\u00e9n se hab\u00eda empleado en otras ocasiones referido a decorados teatrales.<\/p>\n<p>Jorge Gorostiza, Doctor arquitecto.<br \/>\nSanta Cruz de Tenerife, noviembre 2018<br \/>\n<span style=\"color: #999999;\"><em>Autor del blog Arquitectura+Cine+Ciudad<\/em><\/span>[:gl]<figure id=\"attachment_73497\" aria-describedby=\"caption-attachment-73497\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-73497\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-759x1024.jpg\" alt=\"Film Daily, vol XI, n 45, 15 II 20, p. 15\" width=\"640\" height=\"863\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-759x1024.jpg 759w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-222x300.jpg 222w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-73497\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Film Daily, vol XI, n 45, 15 II 20, p. 15<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">Fai nos meses, preparando unha conferencia que \u00eda dar na <a href=\"http:\/\/www.arquitectura.uva.es\/\" target=\"_blank\" rel=\"noopener\">Escola de Arquitectura de Valladolid<\/a>, convidado polo GIRAC, estaba a buscar m\u00e1is datos de Albert Bela Viragh, un escen\u00f3grafo sobre o que xa <a href=\"https:\/\/veredes.es\/blog\/gl\/el-primer-anuncio-jorge-gorostiza\/\" target=\"_blank\" rel=\"noopener\">escribira<\/a>, e atopei un anuncio da pel\u00edcula <i><a href=\"https:\/\/www.imdb.com\/title\/tt0011152\/?ref_=ttpl_pl_tt\" target=\"_blank\" rel=\"noopener\">Empty Ams<\/a><\/i> dirixida por <a href=\"https:\/\/en.wikipedia.org\/wiki\/Frank_Reicher\" target=\"_blank\" rel=\"noopener\">Frank Reicher<\/a>,publicado en varias revistas cinematogr\u00e1ficas estadounidenses en febreiro de 1920.<\/p>\n<p style=\"text-align: justify;\">Neste anuncio, aparece unha fotograf\u00eda de <a href=\"https:\/\/veredes.es\/blog\/gl\/tag\/albert-bela-viragh-flower\/\" target=\"_blank\" rel=\"noopener\">Bela Viragh<\/a>, outras de espazos da pel\u00edcula e no medio o seguinte texto, seguramente redactado por un publicista, pero moi interesante:<\/p>\n<blockquote>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Unha da innovaci\u00f3ns de Lester Park e Edward Whiteside \u00e9 a que desenvolveron nos efectos esc\u00e9nicos baixo a h\u00e1bil direcci\u00f3n de A. Bela Viragh Flower.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Moi poucos produtores cinematogr\u00e1ficos d\u00e9ronse conta das posibilidades dos interiores. Alg\u00fans dos mellores produtores esc\u00e9nicos, como Belasco e Ordynski da Metropolitan Opera House, probaron que unha historia enteira pode ser contada virtualmente antes de que se diga unha palabra, se os decorados e panos son do tipo correcto.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Na nova escola de arte esc\u00e9nica, atop\u00e1monos a mestres como Bakst, Anisfeld, Urban, Pogany e Wenger. Engadan a eses o nome de Flower, un dos m\u00e1is grandes nos c\u00edrculos cinematogr\u00e1ficos, porque dedicou o seu xenio \u00e1 perfecci\u00f3n dos interiores relacionados s\u00f3 coa pantalla.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>\u00abInteriores que act\u00faan\u00bb son un avance de Park- Whiteside Productions. Reco\u00f1ecer\u00e1 a Park- Whiteside Productions no momento en que as escenas aparezan na pantalla polo feito de que son actores marabillosos en si mesmos.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Eles contan a historia antes que os actores humanos haxan movido un m\u00fasculo ou dixesen unha palabra. Observe aos outros produtores imitar aos Interiores de Flower que Act\u00faan, pero m\u00e1is particularmente, sexa o primeiro na s\u00faa cidade en aproveitar esta nova innovaci\u00f3n da pantalla.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Primeiro \u00e9 interesante saber como era Viragh Flower, grazas \u00e1 s\u00faa fotograf\u00eda; despois el\u00edxese a cinco escen\u00f3grafos teatrais, a\u00ednda que <a href=\"http:\/\/www.columbia.edu\/cu\/lweb\/eresources\/archives\/rbml\/urban\/\" target=\"_blank\" rel=\"noopener\">Urban<\/a>\u00a0e\u00a0<a href=\"http:\/\/archiveswest.orbiscascade.org\/ark:\/80444\/xv14381\" target=\"_blank\" rel=\"noopener\">Pogany<\/a> tam\u00e9n traballaron no cinema, demostrando a s\u00faa importancia e mencionando que Viragh Flower s\u00f3 dedicouse ao cinema; pero o fundamental \u00e9 a consideraci\u00f3n que os espazos act\u00faan, interpretan un papel, como o fan os actores, unha idea que ata agora creuse que a expu\u00f1a por primeira vez o extraordinario arquitecto e escen\u00f3grafo cinematogr\u00e1fico <a href=\"http:\/\/robertmalletstevens.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">Robert Mallet-Stevens<\/a>, cando en <em>Le d\u00e9cor moderne au cin\u00e9ma<\/em> escribiu:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u00abun decorado moderno, para ser un bo decorado, debe actuar\u00bb,<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">este texto publicouse en 1928, pero como pode comprobarse, xa se enunciou oito anos antes e posiblemente tam\u00e9n se empregou noutras ocasi\u00f3ns referido a decorados teatrais.<\/p>\n<p>Jorge Gorostiza, Doutor arquitecto.<br \/>\nSanta Cruz de Tenerife, novembro 2018<br \/>\n<span style=\"color: #999999;\"><em>Autor do blogue Arquitectura+Cine+Ciudad<\/em><\/span>[:en]<figure id=\"attachment_73497\" aria-describedby=\"caption-attachment-73497\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-73497\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-759x1024.jpg\" alt=\"Film Daily, vol XI, n 45, 15 II 20, p. 15\" width=\"640\" height=\"863\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-759x1024.jpg 759w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15-222x300.jpg 222w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2019\/06\/Interiores-que-act\u00faan-Jorge-Gorostiza-film-daily-vol-XI-n-45-15-II-20-p.-15.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-73497\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Film Daily, vol XI, n 45, 15 II 20, p. 15<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">A few months ago, preparing a lecture that I was going to give at the <a href=\"http:\/\/www.arquitectura.uva.es\/\" target=\"_blank\" rel=\"noopener\"><em>School of Architecture of Valladolid<\/em><\/a>, invited by GIRAC, I was looking for more information about Albert Bela Viragh, a scenographer I had already <a href=\"https:\/\/veredes.es\/blog\/en\/el-primer-anuncio-jorge-gorostiza\/\" target=\"_blank\" rel=\"noopener\"><em>written<\/em> <\/a>about, and I found an advertisement for the movie <i><a href=\"https:\/\/www.imdb.com\/title\/tt0011152\/?ref_=ttpl_pl_tt\" target=\"_blank\" rel=\"noopener\">Empty Ams<\/a><\/i> directed by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Frank_Reicher\" target=\"_blank\" rel=\"noopener\">Frank Reicher<\/a>, published in several American film magazines in February 1920.<\/p>\n<p style=\"text-align: justify;\">In this ad, a photograph of <a href=\"https:\/\/veredes.es\/blog\/en\/tag\/albert-bela-viragh-flower\/\" target=\"_blank\" rel=\"noopener\">Bela Viragh<\/a> appears, along with spaces from the film and in the middle of the following text, probably written by a publicist, but very interesting:<\/p>\n<blockquote>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>One of the innovations of Lester Park and Edward Whiteside is what they have developed in the scenic effects under the skilful direction of A. Bela Viragh Flower.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>Very few film producers have realized the possibilities of interiors. Some of the best stage producers, such as Belasco and Ordynski from the Metropolitan Opera House, have proved that an entire story can be told virtually before a word is said, if the sets and curtains are the right kind.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>In the new school of stage art, we find teachers like Bakst, Anisfeld, Urban, Pogany and Wenger. Add to that the name of Flower, one of the biggest in film circles, because he has dedicated his genius to the perfection of interiors related only to the screen.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>\u00abInteriors that act\u00bb is an advance of Park-Whiteside Productions. It will recognize Park-Whiteside Productions at the moment the scenes appear on the screen due to the fact that they are wonderful actors in themselves.<\/em><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><em>They tell the story before human actors have moved a muscle or said a word. Watch the other producers imitate the Acting Flower Interiors, but more particularly, be the first in your city to take advantage of this new screen innovation.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">First it is interesting to know how Viragh Flower was, thanks to his photography; then five theatrical set designers are chosen, although <a href=\"http:\/\/www.columbia.edu\/cu\/lweb\/eresources\/archives\/rbml\/urban\/\" target=\"_blank\" rel=\"noopener\">Urban<\/a>\u00a0and\u00a0<a href=\"http:\/\/archiveswest.orbiscascade.org\/ark:\/80444\/xv14381\" target=\"_blank\" rel=\"noopener\">Pogany<\/a> also worked in the cinema, demonstrating their importance and mentioning that Viragh Flower has only been dedicated to the cinema; but the fundamental thing is the consideration that the spaces act, play a role, as the actors do, an idea that until now had been believed to have been raised for the first time by the extraordinary architect and cinematographic set designer <a href=\"http:\/\/robertmalletstevens.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">Robert Mallet-Stevens<\/a>, when in <em>Le d\u00e9cor moderne au cin\u00e9ma<\/em> wrote:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u00abA modern decoration, to be a good decoration, must act\u00bb,<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">this text was published in 1928, but as can be seen, it had been enunciated eight years earlier and possibly also had been used on other occasions referred to theatrical sets.<\/p>\n<p>Jorge Gorostiza,\u00a0PhD architect.<br \/>\nSanta Cruz de Tenerife, november 2018<br \/>\n<span style=\"color: #999999;\"><em>Author\u00a0of the blog Arquitectura+Cine+Ciudad<\/em><\/span>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:es] Hace nos meses, preparando una conferencia que iba a dar en la\u00a0Escuela de Arquitectura de Valladolid, invitado por el\u00a0GIRAC, estaba buscando m\u00e1s datos de Albert Bela Viragh, un escen\u00f3grafo sobre el que ya hab\u00eda escrito, y encontr\u00e9 un anuncio de la pel\u00edcula\u00a0Empty Ams\u00a0dirigida por\u00a0Frank Reicher, publicado en varias revistas cinematogr\u00e1ficas estadounidenses en febrero de [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":73497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,36,39,3,1460,5951],"tags":[10504,11184,12448,6985,1844,12471,4396,6674,12467,2154,502,4580,12460,10503,668,1593,5271,4414,1121,12242,12241],"class_list":["post-73496","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arquitectos","category-arte-blog","category-artistas","category-capturas","category-cine","category-slider-principal","tag-albert-bela-viragh-flower","tag-arquitectos-y-cineastas","tag-arquitectura","tag-cartel","tag-cartelismo","tag-cine","tag-cineastas","tag-decorado","tag-ensayo","tag-escenografia","tag-escenografo","tag-espacio-escenico","tag-fotografia","tag-frank-reicher","tag-historia","tag-jorge-gorostiza","tag-origen","tag-oriol-bohigas","tag-publicidad","tag-robert-leon-gaston-auzelle","tag-robert-mallet-stevens"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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He publicado bastantes libros y muchos art\u00edculos, he impartido conferencias, he sido comisario de exposiciones y jurado en much\u00edsmos festivales. Si quieren saber m\u00e1s no duden en consultar mi blog ARQUITECTURA + CINE + CIUDAD. En este blog se ir\u00e1n recogiendo art\u00edculos y textos dispersos por la Web, as\u00ed como otros publicados y libres de derechos, que traten sobre Cine, Arquitectura y Ciudad. As\u00ed quienes est\u00e9n interesados por las relaciones entre la ficci\u00f3n y la realidad, podr\u00e1n tener m\u00e1s argumentos para profundizar en esas relaciones. No es un blog en el que se vayan a hacer comentarios sobre las vivencias personales de su responsable, que adem\u00e1s a nadie interesan. 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