{"id":69502,"date":"2018-07-23T00:03:33","date_gmt":"2018-07-22T22:03:33","guid":{"rendered":"https:\/\/veredes.es\/blog\/?p=69502"},"modified":"2022-04-21T10:57:38","modified_gmt":"2022-04-21T08:57:38","slug":"la-mano-mueve-la-grua-javier-mozas","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/la-mano-mueve-la-grua-javier-mozas\/","title":{"rendered":"[:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:]"},"content":{"rendered":"

[:es]

\"Henry
Henry Ford<\/span><\/figcaption><\/figure><\/p>\n

En los primeros a\u00f1os del siglo XX, Henry Ford hablaba de la racionalidad del proceso productivo y justificaba la extrema proximidad de sus m\u00e1quinas en la nave de producci\u00f3n -mayor que la de cualquier otra empresa en el mundo-, porque una separaci\u00f3n innecesaria de s\u00f3lo seis pulgadas acababa cargando costes extras a los\u00a0 consumidores.<\/p>\n

El fordismo engord\u00f3 el consumo de Occidente e inund\u00f3 el mercado de productos en serie, cebando un cuerpo que fue aumentando de volumen hasta la crisis del petr\u00f3leo de los a\u00f1os setenta.<\/p>\n

A mediados del siglo pasado, la empresa de autom\u00f3viles Toyota1<\/sup> ide\u00f3 la producci\u00f3n ajustada, lean production<\/em> -el t\u00e9rmino lean en ingl\u00e9s tiene tambi\u00e9n el significado de menguante, de enjuto, de la carne magra del cuerpo con ausencia de grasa. El modelo fordista sufri\u00f3 entonces el primer ajuste, basado en el pensamiento a largo plazo.<\/p>\n

El acuerdo consist\u00eda en eliminar todo lo que sobraba, -el esfuerzo innecesario y el derroche- y respetar, motivar y engrandecer al personal y a los clientes porque con ello crec\u00eda la empresa. El asunto era no quedar nunca conforme con el producto y pensar en mejoras y aprendizajes continuos. La forma oriental de entender la vida se introdujo de este modo, como una dieta de adelgazamiento a base de algas y arroz, en las f\u00e1bricas y empresas de Occidente.<\/p>\n

Esta visi\u00f3n, que lleva m\u00e1s de dos d\u00e9cadas siendo indiscutible en la industria automovil\u00edstica, no est\u00e1 integrada todav\u00eda dentro del sistema de valores de los ejecutores materiales implicados en la construcci\u00f3n de viviendas. Lo que s\u00ed est\u00e1 com\u00fanmente aceptado es el concepto general de que la industria es m\u00e1s eficiente que la edificaci\u00f3n.<\/p>\n

Si despu\u00e9s del fordismo se impuso la producci\u00f3n ajustada y menguante, ahora lo que est\u00e1 cambiando es el concepto. Toyota se ha propuesto ser la primera empresa en sacar al mercado el coche enchufable y ha adelantado un a\u00f1o sus previsiones. Esto quiere decir que pretende, de manera generalizada, acelerar el cambio del sistema de obtenci\u00f3n de energ\u00eda motriz en un veh\u00edculo, que ha sido de combusti\u00f3n desde el inicio de los\u00a0tiempos, y pasar el relevo a una bater\u00eda recargable de iones de litio.<\/p>\n

No es un cambio balad\u00ed, sino sustancial. Es una transformaci\u00f3n que ya est\u00e1 en marcha y que va a obligar a fabricar, tanto autom\u00f3viles como viviendas, de otra manera.<\/p>\n

Javier Mozas, arquitecto,\u00a0a+t research group<\/a>
\nVitoria-Gasteiz,\u00a0junio 2009<\/p>\n

Notas.<\/p>\n

1<\/sup>\u00a0The Toyota Way. Jeffrey Liker. McGraw-Hill. 2004<\/a>.<\/p>\n

Art\u00edculo completo publicado en\u00a0HoCo\u00a0Density Housing Construction & Costs<\/span><\/a>.<\/em><\/span><\/p>\n

 [:gl]

\"Henry
Henry Ford<\/span><\/figcaption><\/figure><\/p>\n

Nos primeiros anos do s\u00e9culo XX, Henry Ford falaba da racionalidade do proceso produtivo e xustificaba a extrema proximidade das s\u00faas m\u00e1quinas na nave de produci\u00f3n -maior que a de calquera outra empresa no mundo-, porque unha separaci\u00f3n innecesaria de s\u00f3 seis polgadas acababa cargando custos extras aos consumidores.<\/p>\n

O fordismo engordou o consumo de Occidente e alagou o mercado de produtos en serie, cebando un corpo que foi aumentando de volume ata a crise do petr\u00f3leo dos anos setenta.<\/p>\n

A mediados do s\u00e9culo pasado, a empresa de autom\u00f3biles Toiota1<\/sup> ideou a produci\u00f3n axustada, lean production<\/em> -o termo lean en ingl\u00e9s ten tam\u00e9n o significado de menguante, de enxoito, da carne magra do corpo con ausencia de graxa. O modelo fordista sufriu ent\u00f3n o primeiro axuste, baseado no pensamento a longo prazo.<\/p>\n

O acordo consist\u00eda en eliminar todo o que sobraba, -o esforzo innecesario e o malgaste- e respectar, motivar e engrandecer ao persoal e aos clientes porque con iso crec\u00eda a empresa. O asunto era non quedar nunca conforme co produto e pensar en melloras e aprendizaxes continuos. A forma oriental de entender a vida introduciuse deste xeito, como unha dieta de adelgazamento a base de algas e arroz, nas f\u00e1bricas e empresas de Occidente.<\/p>\n

Esta visi\u00f3n, que leva m\u00e1is de d\u00faas d\u00e9cadas sendo indiscutible na industria automobil\u00edstica, non est\u00e1 integrada a\u00ednda dentro do sistema de valores dos executores materiais implicados na construci\u00f3n de vivendas. O que si est\u00e1 comunmente aceptado \u00e9 o concepto xeral de que a industria \u00e9 m\u00e1is eficiente que a edificaci\u00f3n.<\/p>\n

Se despois do fordismo imp\u00faxose a produci\u00f3n axustada e menguante, agora o que est\u00e1 a cambiar \u00e9 o concepto. Toyota prop\u00faxose ser a primeira empresa en sacar ao mercado o coche enchufable e adiantou un ano as s\u00faas previsi\u00f3ns. Isto quere dicir que pretende, de maneira xeneralizada, acelerar o cambio do sistema de obtenci\u00f3n de enerx\u00eda motriz nun veh\u00edculo, que foi de combusti\u00f3n desde o inicio dos tempos, e pasar a substituci\u00f3n a unha bater\u00eda recargable de iones de litio.<\/p>\n

Non \u00e9 un cambio balad\u00ed, sen\u00f3n substancial. \u00c9 unha transformaci\u00f3n que xa est\u00e1 en marcha e que vai obrigar a fabricar, tanto autom\u00f3biles como vivendas, doutra maneira.<\/p>\n

Javier Mozas, arquitecto,\u00a0a+t research group<\/a>
\nVitoria-Gasteiz, xu\u00f1o 2009<\/p>\n

Notas.<\/p>\n

1<\/sup>\u00a0The Toyota Way. Jeffrey Liker. McGraw-Hill. 2004<\/a>.<\/p>\n

Artigo completo publicado en\u00a0HoCo\u00a0Density Housing Construction & Costs<\/span><\/a>.<\/em><\/span><\/p>\n

 [:en]

\"Henry
Henry Ford<\/span><\/figcaption><\/figure><\/p>\n

In the early years of the 20th Century, Henry Ford spoke of the rationality of the production process and justified the extreme proximity of his machines in the production plant -greater than that of any other company in the world-, for an unnecessary separation of only six inches would end up passing on extra costs to the consumers.<\/p>\n

Fordism fattened Western consumption and flooded the market with mass-produced products, feeding a body which grew and grew in volume until the petroleum crisis of the seventies.<\/p>\n

Midway through the last century, the automotive firm Toyota1<\/sup> came up with the idea of lean production -asociated with the idea of a skinny, lean body meat lacking fat. The Fordist model then suffered the first adjustment, based on long-term thinking. The agreement consisted of removing all that was not necessary, -unnecessary effort and waste- and respecting, motivating and praising staff and clients because with this the company would grow. The theme was never to be completely satisfied with the product and to be always thinking of continuous improvements and learning. The Eastern approach to life was thus introduced, as a slimming diet based on seaweed and rice, into Western companies and factories.<\/p>\n

This vision, which has been undisputed for more than two decades in the automotive industry, has still not been integrated into the value system of the material agents in house building. What is commonly accepted is the general concept that the manufacturing industry is more efficient than the construction industry.<\/p>\n

If after Fordism tight lean production prevailed, what is changing now is the concept. Toyota has set out to be the first company to market the plug-in car and has brought its forecasts forward by one year. This means that it is attempting, in a generalised way, to accelerate the change of the system of obtaining the driving energy in vehicles, which has been by combustion since the beginning of time, and give way to a rechargeable lith-ion battery.<\/p>\n

This is not a trivial change, but a substantial one. It is a\u00a0transformation which is already under way and which will oblige us to build, both cars and housing, in a different way.<\/p>\n

Javier Mozas, architect,\u00a0a+t research group<\/a>
\nVitoria-Gasteiz,\u00a0juny 2009<\/p>\n

Notas.<\/p>\n

1<\/sup>\u00a0The Toyota Way. Jeffrey Liker. McGraw-Hill. 2004<\/a>.<\/p>\n

Complete article published in HoCo\u00a0Density Housing Construction & Costs<\/span><\/a>.<\/em><\/span><\/p>\n

 [:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] En los primeros a\u00f1os del siglo XX, Henry Ford hablaba de la racionalidad del proceso productivo y justificaba la extrema proximidad de sus m\u00e1quinas en la nave de producci\u00f3n -mayor que la de cualquier otra empresa en el mundo-, porque una separaci\u00f3n innecesaria de s\u00f3lo seis pulgadas acababa cargando costes extras a los\u00a0 consumidores. […]<\/p>\n","protected":false},"author":14,"featured_media":69503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5934,5951],"tags":[3220,145,175,393,668,708,3219,1697,4798,898,1021,1865,1278],"class_list":["post-69502","post","type-post","status-publish","format-standard","has-post-thumbnail","category-articulos","category-slider-principal","tag-a-t-architecture-publishers","tag-arquitectura-industrial","tag-automovil","tag-critica","tag-historia","tag-industrializacion","tag-javier-mozas","tag-modelo","tag-modelo-profesional","tag-movimiento-moderno","tag-pensamiento","tag-reflexion","tag-teoria"],"yoast_head":"\n[:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:] - veredes<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: [:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/la-mano-mueve-la-grua-javier-mozas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:] - veredes\" \/>\n<meta property=\"og:description\" content=\"Toda la informaci\u00f3n sobre: [:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veredes.es\/blog\/la-mano-mueve-la-grua-javier-mozas\/\" \/>\n<meta property=\"og:site_name\" content=\"veredes, arquitectura y divulgaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/veredesArquitecturayDivulgacion\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/aplust.architecture\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-22T22:03:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T08:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/06\/La-mano-que-mueve-la-gr\u00faa-Javier-Mozas-Henry-Ford.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aurora Fern\u00e1ndez Per \u2013 Javier Mozas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/aplust_publish\" \/>\n<meta name=\"twitter:site\" content=\"@veredes\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aurora Fern\u00e1ndez Per \u2013 Javier Mozas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/veredes.es\\\/blog\\\/la-mano-mueve-la-grua-javier-mozas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/veredes.es\\\/blog\\\/la-mano-mueve-la-grua-javier-mozas\\\/\"},\"author\":{\"name\":\"Aurora Fern\u00e1ndez Per \u2013 Javier Mozas\",\"@id\":\"https:\\\/\\\/veredes.es\\\/blog\\\/#\\\/schema\\\/person\\\/0f13d3bd8e77afb09d4238ecaecfcbb7\"},\"headline\":\"[:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:]\",\"datePublished\":\"2018-07-22T22:03:33+00:00\",\"dateModified\":\"2022-04-21T08:57:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/veredes.es\\\/blog\\\/la-mano-mueve-la-grua-javier-mozas\\\/\"},\"wordCount\":1318,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/veredes.es\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/veredes.es\\\/blog\\\/la-mano-mueve-la-grua-javier-mozas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/veredes.es\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/La-mano-que-mueve-la-gr\u00faa-Javier-Mozas-Henry-Ford.jpg\",\"keywords\":[\"a+t architecture publishers\",\"arquitectura industrial\",\"autom\u00f3vil\",\"cr\u00edtica\",\"historia\",\"industrializaci\u00f3n\",\"Javier Mozas\",\"modelo\",\"modelo profesional\",\"movimiento moderno\",\"pensamiento\",\"reflexi\u00f3n\",\"teor\u00eda\"],\"articleSection\":[\"art\u00edculos\",\"slider principal\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/veredes.es\\\/blog\\\/la-mano-mueve-la-grua-javier-mozas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/veredes.es\\\/blog\\\/la-mano-mueve-la-grua-javier-mozas\\\/\",\"url\":\"https:\\\/\\\/veredes.es\\\/blog\\\/la-mano-mueve-la-grua-javier-mozas\\\/\",\"name\":\"[:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:] - 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