{"id":69502,"date":"2018-07-23T00:03:33","date_gmt":"2018-07-22T22:03:33","guid":{"rendered":"https:\/\/veredes.es\/blog\/?p=69502"},"modified":"2022-04-21T10:57:38","modified_gmt":"2022-04-21T08:57:38","slug":"la-mano-mueve-la-grua-javier-mozas","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/la-mano-mueve-la-grua-javier-mozas\/","title":{"rendered":"La mano que mueve la gr\u00faa | Javier Mozas"},"content":{"rendered":"<p><figure id=\"attachment_69503\" aria-describedby=\"caption-attachment-69503\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69503 size-full\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/06\/La-mano-que-mueve-la-gr\u00faa-Javier-Mozas-Henry-Ford.jpg\" alt=\"Henry Ford\" width=\"1200\" height=\"675\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/06\/La-mano-que-mueve-la-gr\u00faa-Javier-Mozas-Henry-Ford.jpg 1200w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/06\/La-mano-que-mueve-la-gr\u00faa-Javier-Mozas-Henry-Ford-300x169.jpg 300w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/06\/La-mano-que-mueve-la-gr\u00faa-Javier-Mozas-Henry-Ford-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-69503\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Henry Ford<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">En los primeros a\u00f1os del siglo XX, Henry Ford hablaba de la racionalidad del proceso productivo y justificaba la extrema proximidad de sus m\u00e1quinas en la nave de producci\u00f3n -mayor que la de cualquier otra empresa en el mundo-, porque una separaci\u00f3n innecesaria de s\u00f3lo seis pulgadas acababa cargando costes extras a los\u00a0 consumidores.<\/p>\n<p style=\"text-align: justify;\">El fordismo engord\u00f3 el consumo de Occidente e inund\u00f3 el mercado de productos en serie, cebando un cuerpo que fue aumentando de volumen hasta la crisis del petr\u00f3leo de los a\u00f1os setenta.<\/p>\n<p style=\"text-align: justify;\">A mediados del siglo pasado, la empresa de autom\u00f3viles Toyota<sup>1<\/sup> ide\u00f3 la producci\u00f3n ajustada, lean <em>production<\/em> -el t\u00e9rmino lean en ingl\u00e9s tiene tambi\u00e9n el significado de menguante, de enjuto, de la carne magra del cuerpo con ausencia de grasa. El modelo fordista sufri\u00f3 entonces el primer ajuste, basado en el pensamiento a largo plazo.<\/p>\n<p style=\"text-align: justify;\">El acuerdo consist\u00eda en eliminar todo lo que sobraba, -el esfuerzo innecesario y el derroche- y respetar, motivar y engrandecer al personal y a los clientes porque con ello crec\u00eda la empresa. El asunto era no quedar nunca conforme con el producto y pensar en mejoras y aprendizajes continuos. La forma oriental de entender la vida se introdujo de este modo, como una dieta de adelgazamiento a base de algas y arroz, en las f\u00e1bricas y empresas de Occidente.<\/p>\n<p style=\"text-align: justify;\">Esta visi\u00f3n, que lleva m\u00e1s de dos d\u00e9cadas siendo indiscutible en la industria automovil\u00edstica, no est\u00e1 integrada todav\u00eda dentro del sistema de valores de los ejecutores materiales implicados en la construcci\u00f3n de viviendas. Lo que s\u00ed est\u00e1 com\u00fanmente aceptado es el concepto general de que la industria es m\u00e1s eficiente que la edificaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Si despu\u00e9s del fordismo se impuso la producci\u00f3n ajustada y menguante, ahora lo que est\u00e1 cambiando es el concepto. Toyota se ha propuesto ser la primera empresa en sacar al mercado el coche enchufable y ha adelantado un a\u00f1o sus previsiones. Esto quiere decir que pretende, de manera generalizada, acelerar el cambio del sistema de obtenci\u00f3n de energ\u00eda motriz en un veh\u00edculo, que ha sido de combusti\u00f3n desde el inicio de los\u00a0tiempos, y pasar el relevo a una bater\u00eda recargable de iones de litio.<\/p>\n<p style=\"text-align: justify;\">No es un cambio balad\u00ed, sino sustancial. Es una transformaci\u00f3n que ya est\u00e1 en marcha y que va a obligar a fabricar, tanto autom\u00f3viles como viviendas, de otra manera.<\/p>\n<p>Javier Mozas, arquitecto,\u00a0<a href=\"https:\/\/aplust.net\/about\/\" target=\"_blank\" rel=\"noopener\">a+t research group<\/a><br \/>\nVitoria-Gasteiz,\u00a0junio 2009<\/p>\n<p>Notas.<\/p>\n<p><sup>1<\/sup>\u00a0<a href=\"https:\/\/www.amazon.es\/Las-claves-del-%C3%A9xito-Toyota\/dp\/8498750741\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1528906253&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\">The Toyota Way. Jeffrey Liker. McGraw-Hill. 2004<\/a>.<\/p>\n<p><span style=\"color: #999999;\"><em>Art\u00edculo completo publicado en\u00a0<a style=\"color: #999999;\" href=\"https:\/\/aplust.net\/tienda\/libros\/Serie%20Densidad\/HoCo%20%28Density%20Series%29\/idioma\/es\/\" target=\"_blank\" rel=\"noopener\">HoCo\u00a0<span lang=\"EN-US\">Density Housing Construction &amp; Costs<\/span><\/a>.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En los primeros a\u00f1os del siglo XX, Henry Ford hablaba de la racionalidad del proceso productivo y justificaba la extrema proximidad de sus m\u00e1quinas en la nave de producci\u00f3n -mayor que la de cualquier otra empresa en el mundo-, porque una separaci\u00f3n innecesaria de s\u00f3lo seis pulgadas acababa cargando costes extras a los\u00a0 consumidores. El [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":69503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5934,5951],"tags":[3220,145,175,393,668,708,3219,1697,4798,898,1021,1865,1278],"class_list":{"0":"post-69502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articulos","8":"category-slider-principal","9":"tag-a-t-architecture-publishers","10":"tag-arquitectura-industrial","11":"tag-automovil","12":"tag-critica","13":"tag-historia","14":"tag-industrializacion","15":"tag-javier-mozas","16":"tag-modelo","17":"tag-modelo-profesional","18":"tag-movimiento-moderno","19":"tag-pensamiento","20":"tag-reflexion","21":"tag-teoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mano que mueve la gr\u00faa | Javier Mozas  - veredes<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: [:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/la-mano-mueve-la-grua-javier-mozas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]La mano que mueve la gr\u00faa | Javier Mozas [:gl]A man que move o guindastre | Javier Mozas[:en]The hand that moves the crane | Javier Mozas[:] - 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