{"id":54765,"date":"2015-04-28T06:50:38","date_gmt":"2015-04-28T06:50:38","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=54765"},"modified":"2023-08-29T17:07:15","modified_gmt":"2023-08-29T15:07:15","slug":"david-silvosa-daniel-bembibre-%c2%b7-comunicacion-visual-costa","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/david-silvosa-daniel-bembibre-%c2%b7-comunicacion-visual-costa\/","title":{"rendered":"[:es]David Silvosa – Daniel Bembibre \u00b7 Comunicaci\u00f3n Visual | COSTA [:gl]David Silvosa – Daniel Bembibre \u00b7 Comunicaci\u00f3n Visual | COSTA [:en]David Silvosa – Daniel Bembibre \u00b7 Visual Communication | COSTA[:]"},"content":{"rendered":"

[:es]

\"David<\/a>
Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure><\/p>\n

A medida que nos acerc\u00e1bamos al estudio COSTA Comunicaci\u00f3n visual<\/a>, afincado en A Coru\u00f1a (Galicia, Espa\u00f1a) y a pesar de estar a escasos metros que nos separan, nos percatamos (quiz\u00e1s sugestionados por subt\u00edtulo que los entrevistados pusieron al estudio) de la abundancia y reiteraci\u00f3n de toda clase de comunicados<\/a><\/em>, que atra\u00edan nuestra atenci\u00f3n, bien sea por su tipograf\u00eda, colorido, forma, disposici\u00f3n, etc.<\/p>\n

Este aumento de la percepci\u00f3n de la realidad que nos rodeaba, motivado sin duda por la entrevista, nos hizo recordar la definici\u00f3n sencilla pero a la vez compleja de Bruno Munari sobre comunicaci\u00f3n visual,<\/p>\n

\n

\u201ces pr\u00e1cticamente todo lo que ven nuestros ojos\u201d.<\/a><\/p>\n<\/blockquote>\n

Una vez llegados a nuestro destino, nos recibieron los fundadores, David Silvosa, arquitecto y dise\u00f1ador gr\u00e1fico y Daniel Bembibre, dise\u00f1ador gr\u00e1fico y co-fundador de Belda. Ambos decidieron unir fuerzas y experiencias en este nuevo proyecto en mayo de 2014 para<\/p>\n

\n

\u201cresolver las necesidades creativas tanto del peque\u00f1o cliente como de grandes empresas, ayud\u00e1ndolos a destacar potenciando su identidad.\u201d <\/em><\/p>\n

\u201cMientras que el sue\u00f1o del artista es llegar al Museo de alg\u00fan modo, el sue\u00f1o del dise\u00f1ador es llegar a los mercados locales.\u201d<\/em><\/p>\n

Bruno Munari, 1971<\/a><\/p>\n<\/blockquote>\n

En palabras de sus fundadores<\/p>\n

\n

\u201c<\/em>COSTA quiere ser un peque\u00f1o estudio de comunicaci\u00f3n visual dedicado a diferentes disciplinas: gr\u00e1fica, editorial, ilustraci\u00f3n, packaging, branding, producci\u00f3n audiovisual, soportes digitales y dise\u00f1o de campa\u00f1as o eventos\u201d.<\/em><\/p>\n<\/blockquote>\n

Sin m\u00e1s pre\u00e1mbulos os dejamos con la entrevista que tuvimos la suerte de realizar en su propio estudio.<\/p>\n

\"Fotograf\u00eda<\/a>
Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfCu\u00e1l ha sido vuestra formaci\u00f3n y trayectoria profesional previa a Costa?<\/strong><\/p>\n

David trabaj\u00f3 en diferentes estudios de arquitectura gallegos durante su etapa como estudiante de arquitectura, algo muy habitual en la profesi\u00f3n, y tambi\u00e9n en la oficina de Carlos Ferrater gracias a las Becas de la Caja de Arquitectos. Al terminar la carrera inicia su actividad como arquitecto a la vez que la compagina con la de dise\u00f1ador. El ejercicio de arquitecto lo realiza de forma independiente, teniendo como principal cliente a una promotora y aceptando cualquier tipo de encargo que fuese apareciendo; formaliz\u00e1ndose \u00fanicamente peque\u00f1os locales comerciales o de hosteler\u00eda. A la par aceptaba encargos como dise\u00f1ador afianzando clientes cada vez m\u00e1s permanentes, agencias de producci\u00f3n y edici\u00f3n o empresas con necesidades continuas de soluciones gr\u00e1ficas.<\/p>\n

Dani por su lado tambi\u00e9n trabaj\u00f3 en estudios de dise\u00f1o locales tras estudiar Bellas Artes. En el a\u00f1o 2005, y gracias a una Beca de la Fundaci\u00f3n Barri\u00e9, ampl\u00eda su formaci\u00f3n en Finlandia como dise\u00f1ador gr\u00e1fico. A su vuelta se qued\u00f3 varios a\u00f1os en Barcelona, ciudad en la que coincide y conoce a David. Durante ese tiempo trabaj\u00f3 en estudios de gran prestigio como Ruiz+Company y agencias de referencia nacional como Summa, en las que particip\u00f3 en proyectos tan relevantes como el redise\u00f1o de la identidad corporativa de RTVE. En el 2010 decide volver a Coru\u00f1a y funda Belda, junto con Mar\u00eda Am\u00e9rica D\u00edaz y Noa Bembibre.<\/p>\n

\u00bfQu\u00e9 os llev\u00f3 a abriros camino en el dise\u00f1o gr\u00e1fico y la comunicaci\u00f3n visual?<\/strong><\/p>\n

Ambos nos decidimos especializar en nuestras carreras en ese campo, si bien en Bellas Artes la formaci\u00f3n estaba m\u00e1s orientada a ello, en Arquitectura tambi\u00e9n tiene su especialidad y siempre ha sido importante el factor visual y de dise\u00f1o para la comunicaci\u00f3n de un proyecto de arquitectura. A partir de ese momento, simplemente empiezan a surgir oportunidades: proyectos personales, trabajos, encargos,… Y siempre hemos visto los proyectos como oportunidades a largo plazo.<\/p>\n

\u00bfTen\u00edais alguna experiencia previa?<\/strong><\/p>\n

En el caso de Dani est\u00e1 claro, en el de m\u00edo, como arquitecto, la experiencia previa ha sido cada proyecto de la escuela o cada trabajo en los estudios en los que trabaj\u00f3. Solo hay que ver las revistas de arquitectura para saber el valor del dise\u00f1o gr\u00e1fico o cualquier concurso de arquitectura en la que la potencia y la informaci\u00f3n visual es de vital importancia.<\/p>\n

\"Fotograf\u00eda<\/a>
Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfOs encontrasteis con muchas dificultades?\u00bfCu\u00e1les fueron las m\u00e1s problem\u00e1ticas?<\/strong><\/p>\n

Por supuesto, y las seguimos encontrando. Al principio es la forma en la que consigues hacerte un hueco, despu\u00e9s las traves\u00edas en el desierto cuando no aparecen nuevos clientes. Ahora, por suerte, parece que la uni\u00f3n ha hecho la fuerza y esto ha tra\u00eddo nuevos proyectos; pero conseguir eso ha supuesto asumir m\u00e1s s\u00edes de los que quiz\u00e1s deber\u00edamos, por lo que jornadas interminables o un calendario sin vacaciones han sido la t\u00f3nica, ahora y todos estos a\u00f1os. La dificultad m\u00e1xima es conciliar la vida profesional con la personal, vivimos en una \u00e9poca muy mala en el que muchas veces tienes que anteponer el trabajo a muchas circunstancias. Y, a\u00fan as\u00ed, tenemos que estar agradecidos de que sea as\u00ed.<\/p>\n

\u00bfEst\u00e1is contentos con los objetivos alcanzados?<\/strong><\/p>\n

S\u00ed, contentos y como dec\u00edamos antes agradecidos. Hemos tenido la gran suerte de encontrarnos con clientes profesionales, que sab\u00edan que rol desenvolv\u00edamos cada una de las partes. Eso nos ha permitido desarrollar proyectos interesant\u00edsimos que hemos podido plantear con la independencia que todos buscamos en nuestro ejercicio profesional. Estar donde estamos es un objetivo alcanzado en s\u00ed mismo.<\/p>\n

\u00bfQu\u00e9 expectativas y proyectos de futuro ten\u00e9is para \u00abCosta\u00bb?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

Establecernos y conciliar. Esperar que la incertidumbre alg\u00fan d\u00eda llegue a desaparecer y seguir como hasta ahora, pudiendo hacer lo que nos gusta para clientes que saben que nos necesitan.<\/p>\n

\"Fotograf\u00eda<\/a>
Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfCompagin\u00e1is o complement\u00e1is esta actividad con otras labores o en otros campos?<\/strong><\/p>\n

David sigue ejerciendo la arquitectura.<\/p>\n

\u00bfSon rentables este tipo de iniciativas?\u00bfOs sent\u00eds bien remunerados por la labor que realiz\u00e1is?<\/strong><\/p>\n

Seguir lo que buscas siempre es rentable. Conseguir ser independiente, que un cliente acuda a ti porque sabe que te necesita es rentable. Que sepa que te necesita significa que conoce el valor de tu trabajo, y eso se traslada a los honorarios.<\/p>\n

Cada vez nos vamos remunerando mejor. Como hay otra boca m\u00e1s que alimentar , la propia infraestructura que necesita una empresa, estamos apostamos porque crezca sana y saludable sacrific\u00e1ndonos en cierta medida nosotros.<\/p>\n

\u00bfConsider\u00e1is que estudiar Arquitectura ha sido un pasaporte fundamental para haber llegado a vuestro trabajo actual?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n

Por la parte que me concierne, s\u00ed, ha sido fundamental. Aunque siempre hab\u00eda tenido ese lado creativo, hay que tener en cuenta que entr\u00e9 pensando en dedicar mi vida a calcular estructuras. Salir de ah\u00ed odi\u00e1ndolas, pero descubriendo otras disciplinas de las que antes hu\u00eda, es fruto de estudiar Arquitectura.<\/p>\n

\u00bfAnimar\u00edas a otros arquitectos a seguir vuestros pasos? \u00bfQu\u00e9 pasos consider\u00e1is que deber\u00edan dar? \u00bfC\u00f3mo completar sus estudios? \u00bfQu\u00e9 otros consejos les dar\u00edas?<\/strong><\/p>\n

S\u00ed, como coment\u00e1bamos antes, seguir lo que buscas siempre es rentable. Todos conocemos ese discurso y en nuestro caso nos lo creemos. Los pasos que creemos necesarios para conseguirlo es voluntad y no desfallecer en el intento. Formarse siempre es importante y hoy por suerte la informaci\u00f3n es muy accesible; pero lo importante son las horas que le echas encima. Y tambi\u00e9n es muy importante valorar cualquier proyecto, por peque\u00f1o que sea, como una oportunidad; nunca sabes de d\u00f3nde va a surgir el pr\u00f3ximo proyecto o a ra\u00edz de qu\u00e9.<\/p>\n

\u00bfCre\u00e9is que los arquitectos en Espa\u00f1a deber\u00edamos seguir abriendo nuevas v\u00edas de trabajo para salir de la casilla m\u00e1s \u00abtradicional\u00bb de proyectar dada la actual situaci\u00f3n de la construcci\u00f3n en nuestro pa\u00eds?<\/strong><\/p>\n

En nuestro caso no es que busquemos nuevas v\u00edas de trabajo en la arquitectura, es que directamente cambias de disciplina. S\u00ed que creemos que hay que adaptarse a cada momento; por suerte la arquitectura te da muchas v\u00edas para explotar la actividad. Hay m\u00faltiples escalas y hay m\u00faltiples opciones de acercarse a cada una de ellas. Al final nuestro trabajo consiste en poner las cosas en orden: las necesidades del cliente, las ideas propias,… S\u00f3lo hay que buscar a ese cliente al que le podemos resolver sus problemas. No siempre ser\u00e1 una casa, un equipamiento, un edificio,…; pero hay que explotar cualquier oportunidad.<\/p>\n

\"Fotograf\u00eda<\/a>
Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfQu\u00e9 opin\u00e1is de los que se han ido a trabajar al extranjero?<\/strong><\/p>\n

Que es una pena. No dejamos de ser recursos que se est\u00e1n perdiendo. Ojal\u00e1 que cuando la situaci\u00f3n cambie tambi\u00e9n se revierta esa situaci\u00f3n. Si la gente se va, aqu\u00ed nunca va a pasar nada. Y si queremos evitar de nuevo la emigraci\u00f3n, tendremos que construir todo aquello que buscamos en momentos de crisis en el extranjero.<\/p>\n

\u00bfC\u00f3mo veis el futuro de la profesi\u00f3n?<\/strong><\/p>\n

Fastidiado. Quiz\u00e1s gran parte del problema venga de que nos hemos\/han\/ven convertido en un escollo burocr\u00e1tico que hay que cumplir. \u00bfQuieres hacer una casa? Pues tienes que pedir licencia, tienes que pagar unas tasas, tienes que contratar un arquitecto, tienes que contratar un aparejador, tienes que contratar un coordinador de seguridad y salud,… Tienes que; pero la gente no sabe para qu\u00e9 sirve un arquitecto, un aparejador, un coordinador. Y todos sabemos que somos esenciales; pero el cliente no. Necesitamos que el cliente acuda a nosotros porque sabe que nos necesita para algo y ahora, en muchos casos, s\u00f3lo acude por obligaci\u00f3n.<\/p>\n

No hay mayor actividad \u201cinnecesaria\u201d que el dise\u00f1o gr\u00e1fico. Cualquier cu\u00f1ado te hace un logo, cualquier sobrino te monta una web y cualquier imprenta te hace un r\u00f3tulo; pero hay gente que contrata nuestros servicios. Hay intromisi\u00f3n, no hay competencias asignadas, ni colegios que regulen la actividad, y los clientes demandan dise\u00f1adores igual.<\/p>\n

Pero todo esto comenz\u00f3 en el pasado, cuando nos ganamos la fama de ser unos profesionales bien remunerados que no pisaban una obra o sembr\u00e1bamos nuestro paisaje con proyectos seriados a precios de in\u00e9ditos. Esa fama que nos precede ahora, unido a que nuestros clientes creen que no nos necesitan, supone que no valoren nuestro trabajo y por lo tanto, menos a\u00fan, nuestros honorarios. Y en la actualidad, la situaci\u00f3n de supervivencia en la que nos encontramos, s\u00f3lo abunda en esa din\u00e1mica en el sentido contrario: bajemos los precios a costa de no poder asumir, debido a los costes, el trabajo para el que nos contratan.<\/p>\n

O empezamos a hacernos valer, y conocemos lo que cuesta el ejercicio profesional, o asumamos que terminaremos por devorarnos los unos a los otros.<\/p>\n

Y a este paso, nadie nos echar\u00e1 de menos.<\/p>\n

\"Fotograf\u00eda<\/a>
Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

David Silvosa – Daniel Bembibre \u00b7 Comunicaci\u00f3n Visual | COSTA<\/a><\/strong>
\nAbril 2015<\/p>\n

Entrevista realizada por Ana Barreiro Blanco y Alberto Alonso Oro<\/em><\/em>.<\/em><\/em><\/em> Agradecer a Daniel y David su tiempo, paciencia y predisposici\u00f3n con este espacio.<\/em><\/p>\n

[:en]

\"\"<\/a>
Photograpy comity by COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure><\/p>\n

As we were approaching the study COSTA Comunicaci\u00f3n visual<\/a>,bought property in Corunna (Galicia, Spain) and in spite of being to scanty meters that separate us, we notice (probably influenced by subtitle that the interviewed ones put to the study) of the abundance and iteration of all kinds of\u00a0release<\/a><\/em>s, which were attracting our attention, good is for his typography, color, form, disposition, etc.<\/p>\n

This increase of the perception of the reality that was surrounding us, motivated undoubtedly by the interview, made us remember the simple definition but simultaneously complex of Bruno Munari on visual communication, \u201cit is practically everything what our eyes see\u201d.<\/a><\/p>\n

Once come to our destination, the founders received us, David Silvosa, architect and graphical designer and Daniel Bembibre, graphical and co-founding designer of Winnows. Both decided to join forces and experiences in this new project in May, 2014 \u201c<\/em>to solve the creative needs both of the small client and of big companies, helping to emphasize them promoting his identity<\/em>.\u201d <\/em><\/p>\n

\n

\u201cWhereas the dream of the artist is to come to the Museum somehow, the dream of the designer is to come to the local markets.\u201d<\/em><\/p>\n

Bruno Munari, 1971<\/a><\/p>\n<\/blockquote>\n

In words of his founderss \u201cCOSTA \u00a0wants to be a small study of visual communication dedicated to different disciplines: graph, publishing house, illustration, packaging, branding, audio-visual production, digital supports and design of campaigns or events.\u201d<\/em><\/p>\n

Ado preambles we leave you with the interview that we were lucky to realize in his own study.<\/p>\n

\"\"<\/a>
Photograpy comity by COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

Which has been your formation and professional path before Coast?<\/strong><\/p>\n

David was employed at different Galician studies of architecture during his stage as student of architecture, something very habitual at the profession, and also at Carlos Ferrater’s office thanks to the Scholarships of the Caja de Arquitectos. On having finished the career his activity initiates as architect simultaneously that reconciles it with that of designer. The architect’s exercise realizes it of independent form, taking a promoter as a principal client and accepting any type of order that was appearing; small business premises being formalized only or of hotel and catering business. At par he was accepting orders as designer guaranteeing clients increasingly permanent, agencies of production and edition or companies with constant needs of graphical solutions.<\/p>\n

Dani for his side also was employed at local studies of design after studying Fine arts. In the year 2005, and thanks to a Scholarship of the Foundation Barri\u00e9, it extends his formation in Finland as graphical designer. To his return city remained several years in Barcelona, in the one that coincides and knows David. During this time it was employed at studies of great prestige as Ruiz+Company and agencies of national reference as Summa, in which it took part in projects as relevant as the redesign of RTVE’s corporate identity. In 2010 it decides to return to Corunna and case Winnows, together with Maria Am\u00e9rica D\u00edaz and Noa Bembibre.<\/p>\n

What did lead you to opening way you in the graphical design and the visual communication?<\/strong><\/p>\n

Both we decide to specialize in our careers in this field, though in Fine arts the formation was more orientated to it, in Architecture also it has his speciality and always the visual factor has been important and of design for the communication of a project of architecture. From this moment, simply opportunities start arising: personal projects, works, orders… And always we have seen the projects as long-term opportunities.<\/p>\n

Had you some previous experience?<\/strong><\/p>\n

In case of Dani it is clear, in of me, as architect, the previous experience has been every project of the school or every work in the studies at which it was employed. Only it is necessary to see the magazines of architecture to know the value of the graphical design or any contest of architecture in which the power and the visual information performs vital importance.<\/p>\n

\"\"<\/a>
Photograpy comity by COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

Did you meet many difficulties? Which were the most problematic?<\/strong><\/p>\n

Certainly, and we continue finding them. Initially it is the form in which you manage to do a hollow to you, later the voyages in the desert when new clients do not appear. Now, thankfully, it seems that the union has done the force and this has brought new projects; but to obtain it has supposed assuming more s\u00edes of which probably we should, for what endless days or a calendar without vacations have been the keynote, now and all these years. The maximum difficulty is to harmonize the professional life with the personnel, we live in a very bad epoch that often you have to prefer the work to many circumstances. And, nonetheless, we be to be grateful of that it is like that.<\/p>\n

Are you satisfied with the reached aims?<\/strong><\/p>\n

Yes, contentments and as we were saying before been grateful. We have had the great luck of thinking professional clients, that they knew that we were unrolling role each of the parts. It has allowed us to develop the most interesting projects that we could have raised with the independence that we all search in our professional exercise. To be where we are is an aim reached in yes same.<\/p>\n

What expectations and projects of future have you for\u00a0\u00abCosta\u00bb? <\/strong><\/p>\n

To establish and to gain. To hope that the uncertainty some day manages to disappear and continue like till now, being able to do what we like for clients that they know that they need us.<\/p>\n

\"\"<\/a>
Photograpy comity by COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

Do you arrange or complement this activity with other labors or in other fields?<\/strong><\/p>\n

David continues exercising the architecture.<\/p>\n

Are this type of initiatives profitable? Do you feel good remunerated by the labor that you realize?<\/strong><\/p>\n

To follow for what you look always is profitable. To manage to be independent, that a client comes to you because it knows that he needs you it is profitable. That knows that he needs you means that it knows the value of your work, and it moves to the fees.<\/p>\n

Every time we are remunerating ourselves better. Since there is another mouth more that to feed, the own infrastructure that needs a company, we are we bet because it grows healthy and healthy sacrificing ourselves uo to a point we.<\/p>\n

Do you think that to study Architecture has been a fundamental passport to have come to your current work? <\/strong><\/p>\n

On the part that me concerns, yes, it has been fundamental. Though always it had had this creative side, it is necessary to bear in mind that I entered thinking of dedicating my life to calculating structures. To go out of there hating them, but discovering other disciplines of which before he was fleeing, it is a fruit of studying Architecture.<\/p>\n

Would you encourage other architects to follow your steps? What steps do you consider that they should give? How to complete his studies? What other advices would you give them?<\/strong><\/p>\n

Yes, as we were commenting before, to follow for what you look always it is profitable. We all know this speech and in our case we believe ourselves it. The steps that we believe necessary to obtain it it is a will and not to get weak in the attempt. Being formed always is important and today thankfully the information is very accessible; but the important thing they are the hours that you him throw above. And also it is very important to value any project, for small that is, as an opportunity; you never know wherefrom the next project is going to arise or immediately after what.<\/p>\n

Do you think that the architects in Spain we should continue opening new routes of work to go out of the\u00a0\u00abmost traditional\u00bb cabin of projecting given the current situation of the construction in our country?
\n<\/strong><\/p>\n

In our case it is not that we look for new routes of work in the architecture, is that directly you change discipline. Yes that we think that it is necessary to adapt to every moment; thankfully the architecture gives you many routes to exploit the activity. There are multiple scales and there are multiple options to approach each of them. Ultimately our work consists of putting the things in order: the needs of the client, the own ideas… Only it is necessary to look for this client to whom we him can solve his problems. Not always it will be a house, an equipment, a building…; but it is necessary to exploit any opportunity.<\/p>\n

\"\"<\/a>
Photograpy comity by COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

What do you think of those that they have been going to work abroad?<\/strong><\/p>\n

That is a shame. We do not stop being resources that are getting lost. Ojal\u00e1 that when the situation changes also reverts this situation. If the people go away, here it is never going to spend anything. And if we want to avoid again the emigration, we will have to construct all that for that we look in moments of crisis abroad.<\/p>\n

How do you see the future of the profession?<\/strong><\/p>\n

Bothered. Probably great part of the problem comes from that us exist \/ they have turned in a bureaucratic reef that it is necessary to expire. Do you want to do a house? Since you have to ask for license, you have to pay a few rates, have to contract an architect, have to contract a rigger, have to contract a coordinator of safety and health… You have that; but the people do not know why. And we all know that we are essential; but the client not. We need that the client comes to us because it knows that he needs us for something and now, in many cases, only it comes for obligation.<\/p>\n

There is no major\u00a0\u201cunnecessary\u201d ctivity that the graphical design. Any brother-in-law makes you a logo, any nephew mounts a web and any press does a label to you; but there are people who contracts our services. There is interference, there are neither assigned competitions, nor colleges that regulate the activity, and the clients demand designers equally.<\/p>\n

But all that began in the past, when we gain ourselves the reputation of being a few remunerated well professionals who were not treading on a work or we were sowing our landscape with projects seriados to prices of unpublished. This reputation that precedes us now, joined to that our clients think that they do not need us, supposes that they do not value our work and therefore, less still, our fees. And at present, the situation of survival in which we are, only abounds in this dynamics in the opposite sense: let’s lower the prices at the cost of not being able to assume, due to the costs, the work for that they contract us.<\/p>\n

Or we start making ourselves cost, and know what costs the professional exercise, or let’s assume that we will end for some devour others.<\/p>\n

And to this step, nobody us will miss.<\/p>\n

\"\"<\/a>
Photograpy comity by COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

David Silvosa – Daniel Bembibre \u00b7\u00a0Visual Communication | COSTA<\/a><\/strong>
\nApril 2015<\/p>\n

<\/em><\/em><\/em><\/em><\/em>Interview realized by Ana Barreiro Blanco and Alberto Alonso Oro. To be grateful for Daniel and David his time, patience and predisposition with this space.
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[:gl]

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Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure><\/p>\n

A medida que nos achegabamos ao estudo\u00a0COSTA Comunicaci\u00f3n visual<\/a>, afincado na Coru\u00f1a (Galicia, Espa\u00f1a) e a pesar de estar a escasos metros que nos separan, decat\u00e1monos (quizais suxestionados por subt\u00edtulo que os entrevistados puxeron ao estudo) da abundancia e reiteraci\u00f3n de toda clase de\u00a0comunicados<\/a><\/em>, que atra\u00edan a nosa atenci\u00f3n, ben sexa pola s\u00faa tipograf\u00eda, colorido, forma, disposici\u00f3n, etc.<\/p>\n

Este aumento da percepci\u00f3n da realidade que nos rodeaba, motivado sen d\u00fabida pola entrevista, f\u00edxonos recordar a definici\u00f3n sinxela pero \u00e1 vez complexa de Bruno Munari sobre comunicaci\u00f3n visual, \u201c\u00e9 practicamente todo o que ven os nosos ollos\u201d.<\/a><\/p>\n

Unha vez chegados ao noso destino, recib\u00edronnos os fundadores, David Silvosa, arquitecto e dese\u00f1ador gr\u00e1fico e Daniel Bembibre, dese\u00f1ador gr\u00e1fico e co-fundador de Belda. Ambos os dous decidiron unir forzas e experiencias neste novo proxecto en maio de 2014 para \u201c<\/em>resolver as necesidades creativas tanto do pequeno cliente coma de grandes empresas, axud\u00e1ndoos a destacar potenciando a s\u00faa identidade.\u201d <\/em><\/p>\n

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\u201cMentres que o sono do artista \u00e9 chegar ao Museo dalg\u00fan modo, o sono do dese\u00f1ador \u00e9 chegar aos mercados locais.\u201d<\/em><\/p>\n

Bruno Munari, 1971<\/a><\/p>\n<\/blockquote>\n

En palabras dos seus fundadores \u201c<\/em>COSTA quere ser un pequeno estudo de comunicaci\u00f3n visual dedicado a diferentes disciplinas: gr\u00e1fica, editorial, ilustraci\u00f3n, packaging, branding, produci\u00f3n audiovisual, soportes dixitais e dese\u00f1o de campa\u00f1as ou eventos.\u201d<\/em><\/p>\n

Sen m\u00e1is pre\u00e1mbulos deix\u00e1mosvos coa entrevista que tivemos a sorte de realizar no seu propio estudo.<\/p>\n

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Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfCal foi a vosa formaci\u00f3n e traxectoria profesional previa a Costa?<\/strong><\/p>\n

David traballou en diferentes estudos de arquitectura galegos durante a s\u00faa etapa como estudante de arquitectura, algo moi habitual na profesi\u00f3n, e tam\u00e9n na oficina de Carlos Ferrater grazas \u00e1s Bolsas da Caixa de Arquitectos. Ao rematar a carreira inicia a s\u00faa actividade como arquitecto \u00e1 vez que a compaxina coa de dese\u00f1ador. O exercicio de arquitecto real\u00edzao de forma independente, tendo como principal cliente unha promotora e aceptando calquera tipo de encargo que fose aparecendo; formaliz\u00e1ndose unicamente pequenos locais comerciais ou de hostalar\u00eda. \u00c1 par aceptaba encargos como dese\u00f1ador afianzando clientes cada vez m\u00e1is permanentes, axencias de produci\u00f3n e edici\u00f3n ou empresas con necesidades continuas de soluci\u00f3ns gr\u00e1ficas.<\/p>\n

Dani polo seu lado tam\u00e9n traballou en estudos de dese\u00f1o locais tras estudar Belas Artes. No ano 2005, e grazas a unha Bolsa da Fundaci\u00f3n Barri\u00e9, ampl\u00eda a s\u00faa formaci\u00f3n en Finlandia como dese\u00f1ador gr\u00e1fico. \u00c1 s\u00faa volta quedou varios anos en Barcelona, cidade na que coincide e co\u00f1ece a David. Durante ese tempo traballou en estudos de gran prestixio como Ruiz+Company e axencias de referencia nacional como Summa, nas que participou en proxectos tan relevantes como o redese\u00f1ar da identidade corporativa de RTVE. No 2010 decide volver a Coru\u00f1a e funda Belda, xunto con Mar\u00eda Am\u00e9rica D\u00edaz e Noa Bembibre.<\/p>\n

\u00bfQue vos levou a abrirvos cami\u00f1o no dese\u00f1o gr\u00e1fico e a comunicaci\u00f3n visual?<\/strong><\/p>\n

Ambos os dous decid\u00edmonos especializar nas nosas carreiras nese campo, se ben en Belas Artes a formaci\u00f3n estaba m\u00e1is orientada a iso, en Arquitectura tam\u00e9n ten a s\u00faa especialidade e sempre foi importante o factor visual e de dese\u00f1o para a comunicaci\u00f3n dun proxecto de arquitectura. A partir dese momento, simplemente empezan a xurdir oportunidades: proxectos persoais, traballos, encargos… E sempre vimos os proxectos como oportunidades a longo prazo.<\/p>\n

\u00bfTi\u00f1ades algunha experiencia previa?<\/strong><\/p>\n

No caso de Dani est\u00e1 clara, no de meu, como arquitecto, a experiencia previa foi cada proxecto da escola ou cada traballo nos estudos nos que traballou. S\u00f3 hai que ver as revistas de arquitectura para saber o valor do dese\u00f1o gr\u00e1fico ou calquera concurso de arquitectura na que a potencia e a informaci\u00f3n visual \u00e9 de vital importancia.<\/p>\n

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Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfEncontr\u00e1stesvos con moitas dificultades?\u00bfCales foron as m\u00e1is problem\u00e1ticas?<\/strong><\/p>\n

Por suposto, e segu\u00edmolas encontrando. Ao principio \u00e9 a forma na que consegues facerche un oco, despois as traves\u00edas no deserto cando non aparecen novos clientes. Agora, por sorte, parece que a uni\u00f3n fixo a forza e isto trouxo novos proxectos; pero conseguir iso supuxo asumir m\u00e1is s\u00edes dos que quizais deberiamos, polo que xornadas interminables ou un calendario sen vacaci\u00f3ns foron a t\u00f3nica, agora e todos estes anos. A dificultade m\u00e1xima \u00e9 conciliar a vida profesional coa persoal, vivimos nunha \u00e9poca moi mala no que moitas veces tes que antepo\u00f1er o traballo a moitas circunstancias. E, a\u00ednda as\u00ed, temos que estar agradecidos de que sexa as\u00ed.<\/p>\n

\u00bfEstades contentos cos obxectivos alcanzados?<\/strong><\/p>\n

Si, contentos e como diciamos antes agradecidos. Tivemos a gran sorte de encontrarnos con clientes profesionais, que sab\u00edan que rol desenvolviamos cada unha das partes. Iso permitiunos desenvolver proxectos interesantes que puidemos formular coa independencia que todos buscamos no noso exercicio profesional. Estar onde estamos \u00e9 un obxectivo alcanzado en si mesmo.<\/p>\n

\u00bfQue expectativas e proxectos de futuro tedes para \u00abCosta\u00bb?<\/strong><\/p>\n

Establecernos e conciliar. Esperar que a incerteza alg\u00fan d\u00eda chegue a desaparecer e seguir como ata agora, podendo facer o que nos gusta para clientes que saben que nos necesitan.<\/p>\n

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Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfCompaxinades ou complementades esta actividade con outros labores ou noutros campos?<\/strong><\/p>\n

David segue exercendo a arquitectura.<\/p>\n

\u00bf\u00c9 rendibles este tipo de iniciativas?\u00bfOs sentides ben remunerados polo labor que realizades?<\/strong><\/p>\n

Seguir o que buscas sempre \u00e9 rendible. Conseguir ser independente, que un cliente acuda a ti porque sabe que te necesita \u00e9 rendible. Que saiba que te necesita significa que co\u00f1ece o valor do teu traballo, e iso se traslada aos honorarios.<\/p>\n

Cada vez \u00edmonos remunerando mellor. Como hai outra boca m\u00e1is que alimentar, a propia infraestrutura que necesita unha empresa, estamos apostamos porque creza sa e saudable sacrific\u00e1ndonos en certa medida n\u00f3s.<\/p>\n

\u00bfConsiderades que estudar Arquitectura foi un pasaporte fundamental para chegar ao voso traballo actual?<\/strong><\/p>\n

Pola parte que me concirne, si, foi fundamental. A\u00ednda que sempre tivera ese lado creativo, hai que ter en conta que entrei pensando en dedicar a mi\u00f1a vida a calcular estruturas. Sa\u00edr de a\u00ed odi\u00e1ndoas, pero descubrindo outras disciplinas das que antes fux\u00eda, \u00e9 froito de estudar Arquitectura.<\/p>\n

\u00bfAnimar\u00edas outros arquitectos a seguir os vosos pasos? Que pasos considerades que deber\u00edan dar? \u00bfComo completar os seus estudos? \u00bfQue outros consellos lles dar\u00edas?<\/strong><\/p>\n

Si, como comentabamos antes, seguir o que buscas sempre \u00e9 rendible. Todos co\u00f1ecemos ese discurso e no noso caso cr\u00e9molo. Os pasos que creemos necesarios para conseguilo \u00e9 vontade e non desfalecer no intento. Formarse sempre \u00e9 importante e hoxe por sorte a informaci\u00f3n \u00e9 moi accesible; pero o importante son as horas que lle botas enriba. E tam\u00e9n \u00e9 moi importante valorar calquera proxecto, por pequeno que sexa, como unha oportunidade; nunca sabes de onde vai xurdir o pr\u00f3ximo proxecto ou a ra\u00edz de que.<\/p>\n

\u00bfCredes que os arquitectos en Espa\u00f1a deberiamos seguir abrindo novas v\u00edas de traballo para sa\u00edr da casa m\u00e1is \u00abtradicional\u00bb de proxectar dada a actual situaci\u00f3n da construci\u00f3n no noso pa\u00eds?<\/strong><\/p>\n

No noso caso non \u00e9 que busquemos novas v\u00edas de traballo na arquitectura, \u00e9 que directamente cambias de disciplina. Si que cremos que hai que adaptarse a cada momento; por sorte a arquitectura d\u00e1che moitas v\u00edas para explotar a actividade. Hai m\u00faltiples escalas e hai m\u00faltiples opci\u00f3ns de achegarse a cada unha delas. Ao final o noso traballo consiste en po\u00f1er as cousas en orde: as necesidades do cliente, as ideas propias… S\u00f3 hai que buscar ese cliente ao que lle podemos resolver os seus problemas. Non sempre ser\u00e1 unha casa, un equipamento, un edificio…; pero hai que explotar calquera oportunidade.<\/p>\n

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Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

\u00bfQue opinades dos que se foron a traballar ao estranxeiro?<\/strong><\/p>\n

Que \u00e9 unha pena. Non deixamos de ser recursos que se est\u00e1n a perder. Oxal\u00e1 que cando a situaci\u00f3n cambie tam\u00e9n se reverta esa situaci\u00f3n. Se a xente se vai, aqu\u00ed nunca vai pasar nada. E se queremos evitar de novo a emigraci\u00f3n, teremos que constru\u00edr todo aquilo que buscamos en momentos de crise no estranxeiro.<\/p>\n

\u00bfComo vedes o futuro da profesi\u00f3n?<\/strong><\/p>\n

Amolado. Quizais gran parte do problema vinga de que nos temos\/te\u00f1en\/ven convertido nun escollo burocr\u00e1tico que hai que cumprir. Queres facer unha casa? Pois tes que pedir licenza, tes que pagar unhas taxas, tes que contratar un arquitecto, tes que contratar un aparellador, tes que contratar un coordinador de seguridade e sa\u00fade,… Tes que; pero a xente non sabe para que serve un arquitecto, un aparellador, un coordinador. E todos sabemos que somos esenciais; pero o cliente non. Necesitamos que o cliente acuda a n\u00f3s porque sabe que nos necesita para algo e agora, en moitos casos, s\u00f3 acode por obriga.<\/p>\n

Non hai maior actividade \u00abinnecesaria\u00bb que o dese\u00f1o gr\u00e1fico. Calquera cu\u00f1ado che fai un logo, calquera sobri\u00f1o che monta unha web e calquera imprenta che fai un r\u00f3tulo; pero hai xente que contrata os nosos servizos. Hai intromisi\u00f3n, non hai competencias asignadas, nin colexios que regulen a actividade, e os clientes demandan dese\u00f1adores igual.<\/p>\n

Pero todo isto comezou no pasado, cando ga\u00f1amos a fama de ser uns profesionais ben remunerados que non pisaban unha obra ou sementabamos a nosa paisaxe con proxectos seriados a prezos de in\u00e9ditos. Esa fama que nos precede agora, unido a que os nosos clientes cren que non nos necesitan, sup\u00f3n que non valoren noso traballo e polo tanto, menos a\u00ednda, os nosos honorarios. E na actualidade, a situaci\u00f3n de supervivencia na que nos encontramos, s\u00f3 abunda nesa din\u00e1mica no sentido contrario: baixemos os prezos a custa de non poder asumir, debido aos custos, o traballo para o que nos contratan.<\/p>\n

O empezamos a facernos valer, e co\u00f1ecemos o que custa o exercicio profesional, ou asumamos que remataremos por devorarnos os uns aos outros.<\/p>\n

E a este paso, ningu\u00e9n nos botar\u00e1 de menos.<\/p>\n

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Fotograf\u00eda cortes\u00eda de COSTA Comunicaci\u00f3n visual<\/span><\/figcaption><\/figure>\n

David Silvosa – Daniel Bembibre \u00b7 Comunicaci\u00f3n Visual | COSTA<\/a><\/strong>
\nAbril 2015<\/p>\n

<\/em><\/em><\/em><\/em><\/em>Entrevista realizada por Ana Barreiro Blanco e Alberto Alonso Oro. Agradecer a Daniel e David o seu tempo, paciencia e predisposici\u00f3n con este espazo.
\n<\/em><\/p>\n

[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] A medida que nos acerc\u00e1bamos al estudio COSTA Comunicaci\u00f3n visual, afincado en A Coru\u00f1a (Galicia, Espa\u00f1a) y a pesar de estar a escasos metros que nos separan, nos percatamos (quiz\u00e1s sugestionados por subt\u00edtulo que los entrevistados pusieron al estudio) de la abundancia y reiteraci\u00f3n de toda clase de comunicados, que atra\u00edan nuestra atenci\u00f3n, bien […]<\/p>\n","protected":false},"author":85,"featured_media":54799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9430,5951],"tags":[66,12273,12275,2631,5865,191,202,3501,350,7723,3027,11838,11837,11769,430,1615,456,9439,484,541,582,3127,698,11840,11841,1103,1120,1121,11839],"class_list":["post-54765","post","type-post","status-publish","format-standard","has-post-thumbnail","category-baliza","category-slider-principal","tag-a-coruna","tag-alberto-alonso-oro","tag-arquitectura-espanola","tag-arquitectura-gallega","tag-barcelona","tag-bellas-artes","tag-carlos-ferrater-lambarri","tag-comunicacion","tag-comunicacion-audiovisual","tag-comunicacion-visual","tag-daniel-bembibre","tag-david-silvosa","tag-diseno-gallego","tag-diseno-grafico","tag-edicion","tag-editorial","tag-en-transito","tag-entrevista","tag-etsac","tag-finlandia","tag-formatos-digitales","tag-ilustracion","tag-maria-america-diaz","tag-noa-bembibre","tag-profesion","tag-publicacion","tag-publicidad","tag-studio-belda"],"yoast_head":"\nDavid 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