{"id":45900,"date":"2014-10-10T06:42:03","date_gmt":"2014-10-10T06:42:03","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=45900"},"modified":"2024-09-26T11:24:14","modified_gmt":"2024-09-26T09:24:14","slug":"la-ventana-de-los-deseos-miguel-angel-diaz-camacho","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/la-ventana-de-los-deseos-miguel-angel-diaz-camacho\/","title":{"rendered":"[:es]La ventana de los deseos | Miguel \u00c1ngel D\u00edaz Camacho[:gl]A vent\u00e1 dos desexos | Miguel \u00c1ngel D\u00edaz Camacho[:en]The window of the desires | Michael \u00c1ngel D\u00edaz Camacho[:]"},"content":{"rendered":"

[:es]

\"La<\/a>
SOM, Bank in NY, 1951-54<\/span><\/figcaption><\/figure><\/p>\n

Existe en la Quinta Avenida de Nueva York una ventana sobre la cual la gente se agolpa desde la calle. Noche y d\u00eda, sosegadamente, imaginamos casi en silencio. Una ventana seductora e hipn\u00f3tica como una puesta de sol o una lluvia de estrellas. Nadie podr\u00eda imaginar que en realidad, lo que se admira con la emoci\u00f3n propia del corsario ante La Isla del Tesoro, es nada m\u00e1s y nada menos que la poderosa caja fuerte del banco para la Manufacturers Trust Company<\/em>.<\/p>\n

Dise\u00f1ado por Gordon Bunshaft y Charles Evan Hughes, ambos integrantes de la firma norteamericana Skidmore, Owings & Merrill, el banco abre sus puertas en 1954 en el cruce entre la Quinta Avenida y la calle 43. Y las abre precisamente a trav\u00e9s de \u00e9sta \u00faltima, reservando el valioso frente de la Avenida como un mirador panor\u00e1mico hacia el interior del edificio1<\/sup><\/sup>. La estrategia program\u00e1tica apuesta por la exhibici\u00f3n de la caja fuerte de la entidad, usualmente reservada en los proyectos bancarios al b\u00fanker blindado, rec\u00f3ndito y protegido del subsuelo. El retranqueo de la planta principal superior genera un espacio a doble altura visible desde el exterior, una suerte de urna imp\u00fadica y monumental para el largo cortinaje y tel\u00f3n de un escenario<\/em> sobre el que tiene lugar la presentaci\u00f3n de una banca renovada y transparente, una invitaci\u00f3n afilada<\/em> del sistema optimista y herc\u00faleo del pa\u00eds m\u00e1s poderoso del mundo en los 50.<\/p>\n

Proyectar es programar2<\/sup><\/sup>. Interesa aqu\u00ed el sentido de la palabra programar<\/em> como organizaci\u00f3n de acciones e ideas, el proyecto como estrategia de apropiaci\u00f3n del espacio frente a su simple distribuci\u00f3n<\/em>, palabra prohibida para nosotros3<\/sup><\/sup>. El banco para la Manufacturers Trust Company<\/em> supone la creaci\u00f3n de una nueva tipolog\u00eda desde la inversi\u00f3n del programa, al tiempo que resuelve con suma elegancia la relaci\u00f3n entre la calle y la entidad financiera, ahora devaluada ante los llamativos colores corporativos, el parpadeo de los cajeros autom\u00e1ticos y las ofertas de dep\u00f3sitos, seguros o cuentas n\u00f3mina. La ventana de Bunshaft y Hughes se presenta como un horizonte, una promesa, una de esas fuentes en las que tan solo deslizando una moneda se pudiera alcanzar al menos una de nuestras m\u00e1s rec\u00f3nditas aspiraciones. La ventana de los deseos.<\/p>\n

Miguel \u00c1ngel D\u00edaz Camacho. Doctor Arquitecto
\nMadrid. mayo 2014<\/p>\n

Notas:
\n1<\/sup><\/sup> La obra ha sido reformada no sin pol\u00e9mica y en la actualidad constituye la flag store<\/em> de la cadena de tiendas de moda canadiense Joe Fresh. La caja fuerte ha sido desmontada y el interior ha sido completamente reformado, presentando nuevos accesos (oh!) desde la Quinta Avenida.
\n2<\/sup><\/sup> Programar<\/a>: idear y ordenar las acciones necesarias para realizar un proyecto<\/em>. Definici\u00f3n segunda del Diccionario de la Lengua Espa\u00f1ola, RAE.
\n3<\/sup><\/sup> La arquitectura no puede ser distribuida<\/em>. Insistiremos sobre esta idea en \u00e9ste y otros escritos, ver tambi\u00e9n: \u201cAcci\u00f3n y borrado<\/a>\u201d, \u201cOtros parques<\/a>\u201d, \u201cEl l\u00edmite de la arquitectura<\/a>\u201d o \u201cLa gesti\u00f3n de lo impredecible<\/a>\u201d.<\/p>\n

[:en]

\"\"<\/a>
SOM, Bank in NY, 1951-54<\/span><\/figcaption><\/figure><\/p>\n

There exists in the Fifth Avenue of New York a window on which the people crowd from the street. In the night and day, sosegadamente, we imagine almost silently. A window seductora and hypnotic as a putting of the Sun or a rain of stars. Nobody might imagine that actually, which is admired by the own emotion of the corsair before The Island of the Exchequer, is at all more and anything less than the powerful strong box of the bank for the Manufacturers Trust Company<\/em>.<\/p>\n

Designed by Gordon Bunshaft and Charles Evan Hughes, both members of the North American signature Skidmore, Owings and Merrill, the bank opens his doors in 1954 in the crossing between the Fifth Avenue and the street 43. And it opens them precisely across the latter, reserving the valuable forehead of the Avenue as a panoramic viewing-point towards the interior of the building1<\/sup><\/sup>. The programmatical smart strategy for the exhibition of the strong box of the entity, usually reserved in the bank projects to the armored, recondite bunker protected from the subsoil. The retranqueo of the principal top plant generates a space to double visible height from the exterior, a luck of immodest and monumental urn for the long curtain and curtain of a scene<\/em> on which there takes place the presentation of a renewed and transparent banking, a sharp<\/em> invitation of the optimistic and Herculean system of the most powerful country of the world in the 50.<\/p>\n

Projecting is to programme2<\/sup><\/sup>. The sense of the word is interested here in programming<\/em> as organization of actions and ideas, the project as strategy of appropriation of the space opposite to his simple distribution, word prohibited for us3<\/sup><\/sup>. The bank for the Manufacturers Trust Company<\/em> supposes the creation of a new typology from the investment of the program, at the time that it solves with supreme elegance the relation between the street and the financial institution, now devaluated before the showy corporate colors, the winking of the cash dispensers and the offers of warehouses, insurances or you count list. The window of Bunshaft and Hughes appears as a horizon, a promise, one of these sources into which just sliding a currency could reach at least one of our more recondite aspirations. The window of the desires.<\/p>\n

Miguel \u00c1ngel D\u00edaz Camacho. Doctor Architect<\/p>\n

Madrid. may 2014<\/p>\n

Not3s:<\/p>\n

1<\/sup><\/sup> The work has been reformed not without polemic and at present Joe Fresh constitutes the flag store of the Canadian chain of fashionable shops. The strong box has been dismantled and the interior has been completely reformed, presenting new accesses (oh!) from the Fifth Avenue.<\/p>\n

2<\/sup><\/sup> To programme: to design and to arrange the necessary actions to realize a project.<\/em> Definition comes second of the Dictionary of the Spanish Language, RAE.<\/p>\n

3<\/sup><\/sup>\u00a0The architecture cannot be distributed.<\/em> We will insist on this idea on this one and other writings, to see also: \u201cAcci\u00f3n y borrado<\/a>\u201d, \u201cOtros parques<\/a>\u201d, \u201cEl l\u00edmite de la arquitectura<\/a>\u201d o \u201cLa gesti\u00f3n de lo impredecible<\/a>\u201d.<\/p>\n

[:gl]

\"\"<\/a>
SOM, Bank in NY, 1951-54<\/span><\/figcaption><\/figure><\/p>\n

Existe na Quinta Avenida de Nova York unha vent\u00e1 sobre a cal a xente se amontoa dende a r\u00faa. Noite e d\u00eda, sosegadamente, imaxinamos case en silencio. Unha vent\u00e1 sedutora e hipn\u00f3tica como unha posta de sol ou unha chuvia de estrelas. Ningu\u00e9n poder\u00eda imaxinar que en realidade, o que se admira coa emoci\u00f3n propia do corsario ante La Isla del Tesoro, \u00e9 nada m\u00e1is e nada menos que a poderosa caixa forte do banco para a Manufacturers Trust Company<\/em>.<\/p>\n

Dese\u00f1ado por Gordon Bunshaft e Charles Evan Hughes, ambos os dous integrantes da firma norteamericana Skidmore, Owings & Merrill, o banco abre as s\u00faas portas en 1954 no cruzamento entre a Quinta Avenida e a r\u00faa 43. E \u00e1breas precisamente a trav\u00e9s desta \u00faltima, reservando a valiosa fronte da Avenida como un miradoiro panor\u00e1mico cara ao interior do edificio1<\/sup><\/sup>. A estratexia program\u00e1tica aposta pola exhibici\u00f3n da caixa forte da entidade, usualmente reservada nos proxectos bancarios ao b\u00fanker blindado, rec\u00f3ndito e protexido do subsolo. O retranqueo da planta principal superior xera un espazo a dobre altura visible dende o exterior, unha sorte de urna imp\u00fadica e monumental para a longa cortinaxe e pano dun escenario<\/em> sobre o que ten lugar a presentaci\u00f3n dunha banca renovada e transparente, un convite afiado<\/em> do sistema optimista e herc\u00faleo do pa\u00eds m\u00e1is poderoso do mundo nos 50.<\/p>\n

Proxectar \u00e9 programar2<\/sup><\/sup>. Interesa aqu\u00ed o sentido da palabra programar<\/em> como organizaci\u00f3n de acci\u00f3ns e ideas, o proxecto como estratexia de apropiaci\u00f3n do espazo fronte \u00e1 s\u00faa simple distribuci\u00f3n<\/em>, palabra prohibida para nosotros3<\/sup><\/sup>. O banco para a Manufacturers Trust Company<\/em> sup\u00f3n a creaci\u00f3n dunha nova tipolox\u00eda dende o investimento do programa, ao tempo que resolve con suma elegancia a relaci\u00f3n entre a r\u00faa e a entidade financeira, agora desvalorizada ante as rechamantes cores corporativas, o pestanexo dos caixeiros autom\u00e1ticos e as ofertas de dep\u00f3sitos, seguros ou contas n\u00f3mina. A vent\u00e1 de Bunshaft e Hughes pres\u00e9ntase como un horizonte, unha promesa, unha desas fontes nas que tan s\u00f3 deslizando unha moeda puid\u00e9rase alcanzar polo menos unha das nosas m\u00e1is rec\u00f3nditas aspiraci\u00f3ns. A vent\u00e1 dos desexos.<\/p>\n

Miguel \u00c1ngel D\u00edaz Camacho. Doutor Arquitecto<\/p>\n

Madrid. maio 2014<\/p>\n

Notas:<\/p>\n

1<\/sup><\/sup> La obra foi reformada non sen pol\u00e9mica e na actualidade constit\u00fae a flag store<\/em> da cadea de tendas de moda canadense Joe Fresh. A caixa forte foi desmontada e o interior foi completamente reformado, presentando novos accesos (oh!) dende a Quinta Avenida.<\/p>\n

2<\/sup><\/sup> Programar: idear e ordenar as acci\u00f3ns necesarias para realizar un proxecto.<\/em> Definici\u00f3n segunda do Dicionario da Lingua Espa\u00f1ola, RAE.<\/p>\n

3<\/sup><\/sup> La arquitectura non pode ser distribu\u00edda<\/em>. Insistiremos sobre esta idea neste e outros escritos, ver tam\u00e9n:: \u201cAcci\u00f3n e borrado<\/a>\u201d, \u201cOutros parques<\/a>\u201d, \u201cO l\u00edmite da arquitectura<\/a>\u201d o \u201cA xesti\u00f3n do impredecible<\/a>\u201d.<\/p>\n

[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] Existe en la Quinta Avenida de Nueva York una ventana sobre la cual la gente se agolpa desde la calle. Noche y d\u00eda, sosegadamente, imaginamos casi en silencio. Una ventana seductora e hipn\u00f3tica como una puesta de sol o una lluvia de estrellas. Nadie podr\u00eda imaginar que en realidad, lo que se admira con […]<\/p>\n","protected":false},"author":5,"featured_media":45901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5934,5951],"tags":[9132,10553,318,10555,1682,12460,8738,659,6465,3640,1517,1106,2066],"class_list":["post-45900","post","type-post","status-publish","format-standard","has-post-thumbnail","category-articulos","category-slider-principal","tag-arquitectura-norteamericana","tag-charles-evan-hughes","tag-ciudad","tag-dirk-van-der-heuvel","tag-enrique-walker","tag-fotografia","tag-gordon-bunshaft","tag-habitar","tag-miguel-angel-diaz-camacho","tag-peter-smithson","tag-peter-y-alison-smithson","tag-programa","tag-proyectar"],"yoast_head":"\nLa ventana de los deseos | Miguel \u00c1ngel D\u00edaz Camacho<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: [:es]La ventana de los deseos | Miguel \u00c1ngel 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Delegado del Consejo Superior de los Colegios de Arquitectos de Espa\u00f1a (CSCAE) en el Consejo Europeo de Arquitectos, Architects Council of Europe (ACE). Socio fundador en MADC Arquitectos, compa\u00f1\u00eda establecida en Madrid que ha recibido numerosos premios en concursos nacionales e internacionales. Investigador y profesor universitario, su filosof\u00eda de trabajo y pensamiento te\u00f3rico han sido ampliamente desarrollados en publicaciones como \u201cP\u00e1rrafos de Arquitectura. Core(oh)graf\u00edas\u201d (Ediciones Asim\u00e9tricas, 2016) o \u201cArquitectura y Cambio Clim\u00e1tico\u201d (Fundaci\u00f3n Arquia, 2018). 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