{"id":35842,"date":"2016-12-19T00:53:11","date_gmt":"2016-12-18T23:53:11","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=35842"},"modified":"2019-12-27T16:49:50","modified_gmt":"2019-12-27T15:49:50","slug":"consumidores-y-consumistas-jose-ramon-hernandez-correa","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/consumidores-y-consumistas-jose-ramon-hernandez-correa\/","title":{"rendered":"[:es]Consumidores y consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:gl]Consumidores e consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:en]Consumers and consumers | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:]"},"content":{"rendered":"

[:es]<\/p>\n

Ahora que se nos cae la pol\u00edtica, que se nos cae la ideolog\u00eda, que se nos cae la cultura, la fe, la estructura… todo, la \u00fanica certeza que nos queda es que vivimos en una sociedad de consumo y que el consumismo sigue siendo el rey de todo.<\/p>\n

No nos damos cuenta, pero nosotros, que ya no somos (o apenas somos) ciudadanos, lo que s\u00ed somos es consumidores<\/em>, que al parecer vale mucho m\u00e1s.<\/p>\n

Los consumidores mandamos, y lo hacemos con un poder absoluto. No tenemos que dar cuentas a nadie. Somos soberanos por nuestro capricho, porque s\u00ed, porque nos da la gana.<\/p>\n

No tenemos que justificar nada, ni explicar nada, ni tener raz\u00f3n. Somos los amos y podemos comportarnos, si queremos, como ni\u00f1os caprichosos. Podemos ser pol\u00edticamente incorrectos, injustos, lo que queramos. Puedo dejar de comprar un champ\u00fa porque no me gusta la cancioncilla de fondo del anuncio, y puedo comprar un modelo de zapatilla porque me encanta esa chica que la anuncia. S\u00ed; ya lo s\u00e9: Los publicistas saben todo eso y nos manipulan. Ya. Pero d\u00e9mosle la vuelta a la idea.<\/p>\n

En los albores de la publicidad se anunciaban las propiedades del producto anunciado. \u00a1Pardillos! \u00bfVeis ahora que alg\u00fan anuncio explique c\u00f3mo es lo que anuncia?<\/p>\n

\n

Just do it. La chispa de la vida. Be water, my friend. I’m lovin’ it.<\/em><\/p>\n<\/blockquote>\n

Pues por eso mismo. Saben que consumimos a ciegas, s\u00ed, pero tambi\u00e9n que consumimos a capricho, y temen que nuestro capricho les traicione y les deje con el culo al aire.<\/p>\n

Dejemos esa idea ah\u00ed, fermentando o madurando, y mientras tanto veamos este fragmento de la planta s\u00f3tano de un edificio de viviendas. Est\u00e1 sacado de un folleto de una oficina inmobiliaria. Es decir: Es as\u00ed como pretenden vendernos un piso. Aparece el plano del piso y, al lado, el del s\u00f3tano con la plaza de aparcamiento y el trastero que le corresponden.
\nNo es un ejemplo especialmente torpe ni especialmente siniestro. Es bastante convencional. Es lo que hay.<\/p>\n

\u00bfPod\u00e9is mirar durante unos segundos la rampa y la plaza en cuesti\u00f3n? \u00bfY el pilar? \u00bfPod\u00e9is imaginaros aparcando ah\u00ed?<\/p>\n

\"\"<\/a>
Consumidores y consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa
<\/span><\/figcaption><\/figure>\n

Pues la gente lo compraba en un pisp\u00e1s en \u00ablos buenos tiempos\u00bb. Siempre he pensado que muchos prestaban m\u00e1s atenci\u00f3n a la compra de unos pantalones que a la de su casa.<\/p>\n

La gente iba a las oficinas de ventas de las urbanizaciones los s\u00e1bados o los domingos, cuando no hab\u00eda tr\u00e1fico en la carretera, y se cre\u00edan ciegamente lo que se les dec\u00eda: que ese bloque de pisos en el Km 65 estaba a 15 minutos de Madrid. (Juro que lo he visto en una publicidad inmobiliaria de unos pisos de Oca\u00f1a (Toledo): a 15 minutos de Madrid. Ni en el Air Force One<\/em>). Y se dejaban enga\u00f1ar sabiendo que les estaban enga\u00f1ando.<\/p>\n

\n

-A ver: \u00bfUsted de d\u00f3nde viene?
\n-De Madrid.
\n-\u00bfY cu\u00e1nto ha tardado?
\n-Una hora y cuarto, pero porque era domingo. Seguro que un mi\u00e9rcoles a las siete y media de la ma\u00f1ana s\u00ed que tardo esos quince minutos.<\/p>\n<\/blockquote>\n

El resto de su vida en un atasco. Ojos ciegos. Tampoco parec\u00edan darse cuenta de las enormes naves industriales que ten\u00edan justo enfrente, y que, por ser domingo, estaban cerradas y silenciosas.<\/p>\n

De verdad: Un pantal\u00f3n se lo prueban primero, y miran un par de ellos en un par de tiendas. Pero un chalet no. Ni un piso. El piso a que se refiere el dibujo de arriba ni lo ense\u00f1o. \u00bfPara qu\u00e9? Tambi\u00e9n es muy \u00abconvencional\u00bb. Lo que hay. Lo que se lleva.
\n(Por cierto: Tiene \u00abcocina americana\u00bb. Sigo sin saber lo que es eso. Yo he visto en la tele las cocinas de Bill Cosby<\/em>, del Pr\u00edncipe de Bel Air<\/em>, de Las Chicas de Oro<\/em>, de Los Simpsons<\/em>, de Padre de Familia<\/em>, de Dos Hombres y Medio<\/em>, de Modern Family<\/em>… \u00bfQu\u00e9 es eso de \u00abcocina americana\u00bb? Sheldon Cooper y Leonard Hofstadter la tienen integrada en el sal\u00f3n, s\u00ed, pero amplia y c\u00f3moda, no una especie de minibarra contra la pared y pegada al sof\u00e1).<\/p>\n

El del edificio que estoy diciendo es un solar en el que hubo una casa \u00abde pueblo\u00bb de dos plantas y patio trasero. Una casa. Una sola casa. Se derrib\u00f3 y ahora hay un edificio con s\u00f3tano, tres plantas y \u00abbajo cubierta\u00bb, con un total de siete apartamentos. Siete.<\/p>\n

Parece mentira que cumpla la normativa sobre pendientes de rampa, radios de giro, dimensiones de la plaza… e incluso parece mentira que los servicios t\u00e9cnicos del ayuntamiento respectivo dieran su informe favorable y los concejales pelaran cigalas a costa de esta promoci\u00f3n. Parece mentira. Pero lo que m\u00e1s mentira parece es que alguien la comprara. Lo m\u00e1s incre\u00edble de todo es que estuvi\u00e9ramos todos tan locos que compr\u00e1ramos ese tipo de cosas.<\/p>\n

La gente, en general, no entiende los planos, pero se compraban sus casas sobre plano, porque era imposible esperar a que estuvieran construidas. \u00ab\u00a1Vamos, vamos, que me las quitan de las manos!\u00bb
\nAs\u00ed era. Se las quitaban.<\/p>\n

\n

-\u00bfY cu\u00e1nto cuesta el piso?
\n-Ciento ochenta mil euros.
\n-\u00bfCu\u00e1nto ha dicho?
\n-Doscientos mil euros.
\n-Muy bien. Lo voy a pensar.
\n-Doscientos veinte mil.
\n-\u00a1Qu\u00e9 narices! \u00a1Lo compro!
\n-Muy bien. Ha hecho usted una buena compra por doscientos cuarenta mil euros.
\n-S\u00ed. La verdad es que he tenido mucha suerte.<\/p>\n<\/blockquote>\n

\u00bfAlguien se ha comprado un pantal\u00f3n sobre el patr\u00f3n? No. Nos lo probamos. Nos probamos varios. Incluso vamos a varias tiendas. Y la vivienda que vamos a estar pagando durante treinta a\u00f1os (si mantenemos el empleo y la n\u00f3mina) la compr\u00e1bamos a tontas y a locas.
\n\u00bfNo somos consumidores? \u00bfNo somos los reyes del sistema?<\/p>\n

Vuelvo al inicio.
\nUn ejemplo: Hace tiempo la Asociaci\u00f3n de V\u00edctimas del Terrorismo public\u00f3 la lista de los que se anunciaban en Egin<\/em>. Mucha gente dej\u00f3 de comprar esos productos o contratar esos servicios. Algunos de los anunciantes se quejaron de lo injusto que resultaba…, etc, y trataron de explicar…, etc. La respuesta de esos consumidores d\u00edscolos fue muy clara: \u00abNo me d\u00e9 usted sus razones. Seguro que las tiene. Pero es que no me da la gana seguir siendo cliente suyo\u00bb. Ante esto, \u00bfqu\u00e9 se puede hacer? Nada. Absolutamente nada. En el consumo uno es soberano de s\u00ed mismo y de sus decisiones. Y adem\u00e1s es un soberano absolutista, tan tirano y caprichoso como le d\u00e9 la gana.<\/p>\n

Entonces, \u00bfpor qu\u00e9 no se hizo algo parecido con las casas?
\nSe echa la culpa de todos los desastres urban\u00edsticos a los promotores, a los pol\u00edticos, a los arquitectos. Muy bien; asumamos todos la parte que nos toca. Pero yo ve\u00eda que quienes compraban los chal\u00e9s y pisos a cuarenta o cincuenta kil\u00f3metros de Madrid estaban encantados. Y quienes se compraban un apartamento en Benidorm o en Torrevieja, desde el que no se ve\u00eda el mar, estar\u00eda bueno, sino el parking de un Mercadona, tambi\u00e9n eran muy felices.<\/p>\n

\u00bfQu\u00e9 nos pas\u00f3 a todos? \u00bfNos curar\u00e1 la crisis de tanta tonter\u00eda? Me temo que no. Estoy escuchando a mucha gente que est\u00e1 deseando que se termine la crisis para volver a hacer el animal.<\/p>\n

No apelo a nuestro esp\u00edritu, ni a nuestra ciudadan\u00eda, ni a nuestra inteligencia, ni a nuestra bonhom\u00eda, ni a nuestra \u00e9tica. No. No apelo a nada m\u00e1s que a nuestro consumismo.<\/p>\n

Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa \u00b7 Doctor Arquitecto
\nToledo \u00b7 noviembre 2013<\/p>\n

[:gl]<\/p>\n

Agora que nos cae a pol\u00edtica, que se nos cae a ideolox\u00eda, que se nos cae a cultura, a fe, a estrutura… todo, a \u00fanica certeza que nos queda \u00e9 que vivimos nunha sociedade de consumo e que o consumismo segue sendo o rei de todo.<\/p>\n

Non nos decatamos, pero n\u00f3s, que xa non somos (ou apenas somos) cidad\u00e1ns, o que si somos \u00e9 consumidores<\/em>, que ao parecer vale moito m\u00e1is.<\/p>\n

Os consumidores mandamos, e fac\u00e9molo cun poder absoluto. Non temos que dar contas a ningu\u00e9n. Somos soberanos polo noso capricho, porque si, porque nos d\u00e1 a gana.<\/p>\n

Non temos que xustificar nada, nin explicar nada, nin ter raz\u00f3n. Somos os amos e podemos comportarnos, se queremos, como nenos caprichosos. Podemos ser politicamente incorrectos, inxustos, o que queiramos. Podo deixar de comprar un xamp\u00fa porque non me gusta a canci\u00f3n de fondo do anuncio, e podo comprar un modelo de zapatilla porque me encanta esa rapaza que a anuncia. Si; xa o sei: Os publicistas saben todo iso e manip\u00falannos. Xa. Pero de\u00e1moslle a volta \u00e1 idea.<\/p>\n

Nos albores da publicidade anunci\u00e1banse as propiedades do produto anunciado. \u00a1Pardais! \u00bfVedes agora que alg\u00fan anuncio explique como \u00e9 o que anuncia?<\/p>\n

\n

Just do it. A fa\u00edsca da vida. Be water, my friend. I’m lovin’ it.<\/em><\/em><\/p>\n<\/blockquote>\n

Pois por iso mesmo. Saben que consumimos \u00e1s cegas, si, pero tam\u00e9n que consumimos a capricho, e temen que o noso capricho lles traizoe e os deixe co cu ao aire.<\/p>\n

Deixemos esa idea a\u00ed, fermentando ou madurando, e mentres tanto vexamos este fragmento da planta soto dun edificio de vivendas. Est\u00e1 sacado dun folleto dunha oficina inmobiliaria. \u00c9 dicir: \u00c9 as\u00ed como pretenden vendernos un piso. Aparece o plano do piso e, ao lado, o do soto coa praza de aparcadoiro e o rocho que lle corresponden.<\/p>\n

Non \u00e9 un exemplo especialmente torpe nin especialmente sinistro. \u00c9 bastante convencional. \u00c9 o que hai.<\/p>\n

\u00bfPodedes mirar durante uns segundos a rampla e a praza en cuesti\u00f3n? \u00bfE o piar? \u00bfPodedes imaxinarvos aparcando a\u00ed?<\/p>\n

\"\"<\/a>
Consumidores e consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa
<\/span><\/figcaption><\/figure>\n

Pois a xente compr\u00e1bao nun pisp\u00e1s en \u00abos bos tempos\u00bb. Sempre pensei que moitos po\u00f1\u00edan m\u00e1is atenci\u00f3n \u00e1 compra duns pantal\u00f3ns que \u00e1 da s\u00faa casa.<\/p>\n

A xente \u00eda \u00e1s oficinas de vendas das urbanizaci\u00f3ns os s\u00e1bados ou os domingos, cando non hab\u00eda tr\u00e1fico na estrada, e cr\u00edan cegamente o que se lles dic\u00eda: que ese bloque de pisos no Km 65 estaba a 15 minutos de Madrid. (Xuro que o vin nunha publicidade inmobiliaria duns pisos de Oca\u00f1a (Toledo): a 15 minutos de Madrid. Nin no Air Force One<\/em>). E deix\u00e1banse enganar sabendo que os estaban a enganar.<\/p>\n

\n

-A ver: \u00bfVostede de onde v\u00e9n?<\/p>\n

-De Madrid.<\/p>\n

-\u00bfE canto tardou?<\/p>\n

-Unha hora e cuarto, pero porque era domingo. Seguro que un m\u00e9rcores \u00e1s sete e media da ma\u00f1\u00e1 si que tardo eses quince minutos.<\/p><\/blockquote>\n

O resto da s\u00faa vida nun atoamento. Ollos cegos. Tampouco parec\u00edan decatarse das enormes naves industriais que ti\u00f1an xusto en fronte, e que, por ser domingo, estaban pechadas e silenciosas.<\/p>\n

De verdade: Un pantal\u00f3n pr\u00f3banseo primeiro, e miran un par deles nun par de tendas. Pero un chal\u00e9 non. Nin un piso. O piso a que se refire o debuxo de arriba nin o ensino. Para que? Tam\u00e9n \u00e9 moi \u00abconvencional\u00bb. O que hai. O que se leva.<\/p>\n

(Por certo: Ten \u00abcoci\u00f1a americana\u00bb. Sigo sen saber o que \u00e9 iso. Eu vin na tele as coci\u00f1as de Bill Cosby<\/em>, do Pr\u00edncipe de Bel Air<\/em>, de Las Chicas de Oro<\/em>, de Los Simpsons<\/em>, de Padre de Familia<\/em>, de Dous Homes e Medio<\/em>, de Modern Family<\/em>… \u00bfQue \u00e9 iso de \u00abcoci\u00f1a americana\u00bb? Sheldon Cooper e Leonard Hofstadter t\u00e9\u00f1ena integrada no sal\u00f3n, si, pero ampla e c\u00f3moda, non unha especie de minibarra contra a parede e pegada ao sof\u00e1).<\/p>\n

O do edificio que estou a dicir \u00e9 un soar no que houbo unha casa \u00abde pobo\u00bb de d\u00faas plantas e patio traseiro. Unha casa. Unha soa casa. Derrubouse e agora hai un edificio con soto, tres plantas e \u00abbaixo cuberta\u00bb, cun total de sete apartamentos. Sete.<\/p>\n

Parece mentira que cumpra a normativa sobre pendentes de rampla, raios de xiro, dimensi\u00f3ns da praza… e mesmo parece mentira que os servizos t\u00e9cnicos do concello respectivo desen o seu informe favorable e os concelleiros pelasen cigalas a custa desta promoci\u00f3n. Parece mentira. Pero o que m\u00e1is mentira parece \u00e9 que algu\u00e9n a comprase. O m\u00e1is incrible de todo \u00e9 que estiv\u00e9semos todos tan tolos que compr\u00e1semos ese tipo de cousas.<\/p>\n

A xente, en xeral, non entende os planos, pero compraban as s\u00faas casas sobre plano, porque era imposible esperar a que estivesen constru\u00eddas. \u00bb \u00a1Imos, imos, que mas quitan das mans! \u00ab<\/p>\n

As\u00ed era. Quit\u00e1banas.<\/p>\n

\n

-\u00bfE canto custa o piso?<\/p>\n

-Cen oitenta mil euros.<\/p>\n

-\u00bfCanto dixo?<\/p>\n

-Douscentos mil euros.<\/p>\n

-Moi ben. Vouno pensar.<\/p>\n

-Douscentos vinte mil.<\/p>\n

-\u00a1Qu\u00e9 narices! \u00a1C\u00f3mproo!<\/p>\n

-Moi ben. Fixo vostede unha boa compra por douscentos corenta mil euros.<\/p>\n

-Si. A verdade \u00e9 que tiven moita sorte.<\/p><\/blockquote>\n

\u00bfAlgu\u00e9n comprou un pantal\u00f3n sobre o patr\u00f3n? Non. Prob\u00e1monolo. Prob\u00e1monos varios. Mesmo imos a varias tendas. E a vivenda que imos estar a pagar durante trinta anos (se mantemos o emprego e a n\u00f3mina) comprab\u00e1mola a parvas e a tolas.<\/p>\n

\u00bfNon somos consumidores? \u00bfNon somos os reis do sistema?<\/p>\n

Volvo ao inicio.<\/p>\n

Un exemplo: Hai tempo a Asociaci\u00f3n de V\u00edtimas do Terrorismo publicou a lista dos que se anunciaban en Egin<\/em>. Moita xente deixou de comprar eses produtos ou contratar eses servizos. Alg\u00fans dos anunciantes queix\u00e1ronse do inxusto que resultaba…, etc, e trataron de explicar…, etc. A resposta deses consumidores d\u00edscolos foi moi clara: Non me dea vostede as s\u00faas raz\u00f3ns. Seguro que as ten. Pero \u00e9 que non me d\u00e1 a gana seguir sendo cliente seu\u00bb. Ante isto, \u00bfque se pode facer? Nada. Absolutamente nada. No consumo un \u00e9 soberano de si mesmo e das s\u00faas decisi\u00f3ns. E ademais \u00e9 un soberano absolutista, tan tirano e caprichoso como lle dea a gana.<\/p>\n

Ent\u00f3n, \u00bfpor que non se fixo algo parecido coas casas?<\/p>\n

B\u00f3tase a culpa de todos os desastres urban\u00edsticos aos promotores, aos pol\u00edticos, aos arquitectos. Moi ben; asumamos todos a parte que nos toca. Pero eu v\u00eda que os que compraban os chal\u00e9s e pisos a corenta ou cincuenta quil\u00f3metros de Madrid estaban encantados. E os que se compraban un apartamento en Benidorm ou en Torrevieja, dende o que non se v\u00eda o mar, estar\u00eda bo, sen\u00f3n o aparcadoiro dun Mercadona, tam\u00e9n eran moi felices.<\/p>\n

\u00bfQue nos pasou a todos? \u00bfCuraranos a crise de tanta parvada? T\u00e9mome que non. Estou a escoitar moita xente que est\u00e1 a desexar que remate a crise para volver facer o animal.<\/p>\n

Non apelo ao noso esp\u00edrito, nin \u00e1 nosa cidadan\u00eda, nin \u00e1 nosa intelixencia, nin \u00e1 nosa bonhom\u00eda, nin \u00e1 nosa \u00e9tica. Non. Non apelo a nada m\u00e1is que ao noso consumismo.<\/p>\n

Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa \u00b7 Doutor Architect<\/p>\n

Toledo \u00b7 novembro 2013[:en]<\/p>\n

Now that us falls the politics, which us falls the ideology, which falls the culture, the faith, the structure … quite, the only certainty that we still have is that we live in a company of consumption and that the consumerism continues being the king of everything.<\/p>\n

We do not realize, but we, that already we are not (or scarcely we are) citizens, what yes we are it is consuming<\/em>, that apparently costs much more.<\/p>\n

The consumers we give the orders, and do it with an absolute power. We do not have to give accounts to anybody. We are sovereign for our caprice, because yes, because it gives us the desire.<\/p>\n

We have neither to justify anything, nor make clear anything, nor have reason. We are the owners and can behave, if we want, as capricious children. We can be politically incorrect, unjust, what let’s let’s want. I can stop buying a shampoo because I do not like the cancioncilla of bottom of the advertisement, and can buy a model of slipper because I am charmed with this girl who announces it. Yes; already I know it: The publicists know all that and manipulate us. Already. But d\u00e9mosle the return to the idea.<\/p>\n

In the whiteness of the advertising were promising to be the properties of the announced product. Linnets! Do you see now that some advertisement explains how it is what it announces?<\/p>\n

\n

Just do it. The spark of the life. Be water, my friend. I’m lovin’ it.<\/em><\/em><\/p>\n<\/blockquote>\n

So because of it same. They know that we consume blindly, yes, but also that we consume to caprice, and are afraid that our caprice betrays them and leaves them with the anus to the air.<\/p>\n

Dejemos esa idea ah\u00ed, fermentando o madurando, y mientras tanto veamos este fragmento de la planta s\u00f3tano de un edificio de viviendas. Est\u00e1 sacado de un folleto de una oficina inmobiliaria. Es decir: Es as\u00ed como pretenden vendernos un piso. Aparece el plano del piso y, al lado, el del s\u00f3tano con la plaza de aparcamiento y el trastero que le corresponden.<\/p>\n

No es un ejemplo especialmente torpe ni especialmente siniestro. Es bastante convencional. Es lo que hay.<\/p>\n

\u00bfPod\u00e9is mirar durante unos segundos la rampa y la plaza en cuesti\u00f3n? \u00bfY el pilar? \u00bfPod\u00e9is imaginaros aparcando ah\u00ed?<\/p>\n

\"\"<\/a>
Consumers and consumers\u00a0| Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa
<\/span><\/figcaption><\/figure>\n

Since the people were buying it in a pisp\u00e1s in \u00abthe good times\u00bb. Always I have thought that many were giving more attention to the buy of a few trousers that to that of his house.<\/p>\n

The people were going to the offices of sales of the urbanizations on Saturdays or Sundays, when there was no traffic in the highway, and they believed blind what was said to them: that this block of floors in the Km 65 was to 15 minutes of Madrid. (I swear that I have seen it in a real-estate advertising of a few Oca\u00f1a’s floors (Toledo): to 15 minutes of Madrid. Not in the Air Force One<\/em>). And they were left to be deceptive knowing that they were cheating them.<\/p>\n

\n

– To seeing: you wherefrom does it come?<\/p>\n

– From Madrid.<\/p>\n

– And has how much been late?<\/p>\n

– An hour and quarter, but because it was a Sunday. Sure that on a Wednesday at half after seven in the morning yes that I am late these fifteen minutes.<\/p><\/blockquote>\n

The rest of his life in a clogging. Blind eyes. They did not also seem to realize the enormous industrial ships that had rightly face, and that, for being a Sunday, were closed and silent.<\/p>\n

Indeed: A trousers it is proved first, and looks at a couple of them in a couple of shops. But a chalet not. Not even a floor. The floor to which the drawing refers of above I do not even teach it. Why? Also it is \u00abvery \u00abconventional\u00bb. What exists. What removes.<\/p>\n

(Certainly: It has \u00abAmerican kitchen\u00bb. I continue without knowing what is it. I have seen in the TV the kitchens of Bill Cosby<\/em>, of the Prince of Bel Air<\/em>, of The Golden girls<\/em>, of The Simpsons<\/em>, of Family father<\/em>, of Two Men and Average<\/em>, of Modern Family<\/em> … what is it of \u00abAmerican kitchen\u00bb? Sheldon Cooper and Leonard Hofstadter have her integrated to the lounge, yes, but wide and comfortable, not a species of minibar against the wall and given to the sofa).<\/p>\n

That of the building that I am saying is a lot in which there was a house \u00abof people\u00bb of two plants and back court. A house. An alone house. It fell down and now there is a building with basement, three plants and \u00abunder cover\u00bb, with a whole of seven apartments. Seven.<\/p>\n

It looks like a lie that fulfills the regulation on earrings of ramp, radioes of draft, dimensions of the square … and even it looks like a lie that the technical services of the respective town hall were giving his favorable report and the councilmen were peeling sea crabs at the cost of this promotion. It looks like a lie. But what more lie seems it is that someone was buying. The most incredible thing of everything is that we were all so mad that we were buying this type of things.<\/p>\n

The people, in general, do not understand the planes, but his houses were bought on plane, because it was impossible to hope that they were constructed. \u00abWe go, go, that they take them from me of the hands!\u00bb<\/p>\n

Age like that. They were taking them from him.<\/p>\n

\n

– And does how much cost the floor?<\/p>\n

– Hundred eighty thousand Euros.<\/p>\n

– Has he said how much?<\/p>\n

– Two hundred thousand Euros.<\/p>\n

– Very well. I am going to think it.<\/p>\n

– Two hundred twenty thousand.<\/p>\n

– What noses! I buy it!<\/p>\n

– Very well. It has made a good buy you for two hundred forty thousand Euros.<\/p>\n

– Yes. The truth is that I have been lucky.<\/p><\/blockquote>\n

Has someone bought himself a trousers on the boss? Not. We us prove it. We prove ours several. Even we go to several shops. And the housing that we are going to be paying for thirty years (if we support the employment and the list) we were buying it to silly and to mad.<\/p>\n

Are not we consuming? Are not we the kings of the system?<\/p>\n

I return to the beginning.<\/p>\n

An example: Some time ago the Association of Victims of the terrorism published the list of those who were promising to be in Egin<\/em>. Many people stopped buying these products or contracting these services. Some of the advertisers complained about the unjust thing that was proving …, etc, and they tried to explain …, etc. The response of these uncontrollable consumers was very clear: \u00abYou do not give me his reasons. It is sure that it has them. But it is that it does not give me the desire to continue being a his client\u00bb. Before this, what is it possible to do? Nothing. Absolutely at all. In the consumption one is sovereign of yes same and of his decisions. And besides he is a sovereign absolutist, so tyrant and capricious give him the desire.<\/p>\n

Then, why did not it become slightly similar by the houses?<\/p>\n

One throws the fault of all the urban development disasters to the promoters, to the politicians, to the architects. Very well; we all assume the part that we touch. But I saw that those who were buying the chalets and floors to forty or fifty kilometres of Madrid were delighted. And those who were buying themselves an apartment in Benidorm or in Torrevieja, from which one did not see the sea, it be be good, but the parking of a Mercadona, also they were very happy.<\/p>\n

What did happen to all? Will we be treated by the crisis of so many bilge? I am afraid that not. I am listening to many people who is wishing the crisis to finish to return to do the animal.<\/p>\n

I appeal neither to our spirit, nor to our citizenship, nor to our intelligence, nor to our bonhomie, nor to our ethics. Not. I do not appeal to anything any more than to our consumerism.<\/p>\n

Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa \u00b7 Doctor Architect<\/p>\n

Toledo \u00b7 november 2013[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] Ahora que se nos cae la pol\u00edtica, que se nos cae la ideolog\u00eda, que se nos cae la cultura, la fe, la estructura… todo, la \u00fanica certeza que nos queda es que vivimos en una sociedad de consumo y que el consumismo sigue siendo el rey de todo. No nos damos cuenta, pero nosotros, […]<\/p>\n","protected":false},"author":33,"featured_media":35843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5934,5951],"tags":[391,392,393,447,521,629,3194,3653,4798,1103,1865,6587,1241],"class_list":["post-35842","post","type-post","status-publish","format-standard","has-post-thumbnail","category-articulos","category-slider-principal","tag-crisis","tag-crisis-economica","tag-critica","tag-espana","tag-gente","tag-hiperconsumismo","tag-jose-ramon-hernandez-correa","tag-modelo-profesional","tag-profesion","tag-reflexion","tag-reflexion-urbanistica","tag-sociedad"],"yoast_head":"\n[:es]Consumidores y consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:gl]Consumidores e consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:en]Consumers and consumers | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:] - veredes<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: [:es]Consumidores y consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:gl]Consumidores e consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:en]Consumers and consumers | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/consumidores-y-consumistas-jose-ramon-hernandez-correa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Consumidores y consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:gl]Consumidores e consumistas | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:en]Consumers and consumers | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa[:] - 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