{"id":3129,"date":"2010-03-03T16:36:33","date_gmt":"2010-03-03T15:36:33","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=3129"},"modified":"2019-07-22T10:47:47","modified_gmt":"2019-07-22T08:47:47","slug":"bravos-version-2010","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/bravos-version-2010\/","title":{"rendered":"‘Bravos’, versi\u00f3n 2010"},"content":{"rendered":"

<\/p>\n

‘Bravos’ destaca el trabajo de ’21 cracks’, escogidos por Juli Capella.
\nMagdalenas de cer\u00e1mica en las que se pueden guardar recuerdos (creadas por diez+diez); mascotas de pl\u00e1stico polivalentes de El \u00faltimo grito; y una casa nido para aprender a vivir en la naturaleza dise\u00f1ada por Az\u00faa. \u00c9stos son algunos de los dise\u00f1os, raramente entendidos por el p\u00fablico, que el arquitecto Juli Capella recoge en su libro sobre el dise\u00f1o espa\u00f1ol de vanguardia ‘Bravos’ (editado por Lunwerg).<\/p>\n

\"\"<\/a> Mascota con ojos de semilla de vegetales dise\u00f1ada por Guixe<\/span><\/p>\n

Ay, el dise\u00f1o y su incomprensi\u00f3n. En realidad, es sencillo. El dise\u00f1o debe \u00abresolver eficazmente los que promete\u00bb explica Capella. \u00abEs decir: si se llama \u2018silla\u2019 debe dar asiento y que no te caigas, si se llama ‘abre f\u00e1cil’, tiene que abrir f\u00e1cilmente y no cortarte la mano\u00bb. Y a partir de ah\u00ed, empezaremos a hablar.<\/p>\n

Y sin embargo, a pesar de ese punto de partida tan moral y tan sencillo, apenas hay una constancia p\u00fablica del valor del dise\u00f1o espa\u00f1ol. Capella se lo toma con paciencia: \u00abEl dise\u00f1o es creativo, nuevo y emergente, y a\u00fan no tiene la tradici\u00f3n de la pintura, la arquitectura, o el cine\u00bb.<\/p>\n

\u00bfY el nivel es es bueno? \u00bfEs Espa\u00f1a un\u00e1 potencia en esto del dise\u00f1o, igual que lo es en la arquitectura? M\u00e1s de lo que pensamos. \u00abEl dise\u00f1o de vanguardia, solo triunfa en peque\u00f1as \u00e9lites. Y, en todo caso, desde ah\u00ed se expande progresivamente. Est\u00e1 claro que en Espa\u00f1a, no hay masa suficiente para arropar y proyectar un movimiento vanguardista, no hay ni investigaci\u00f3n ni ambiente propicio\u00bb Eso s\u00f3lo sucede en las grandes capitales de la moda donde se marca el estilo: Mil\u00e1n, Londres, Tokio, Nueva York. Pero que nadie se desmoralice: el mundo es ancho y los dise\u00f1adores espa\u00f1oles \u00abhan encontrado un circuito comercial o cultural m\u00e1s propicio y generoso\u00bb. Bien hecho: \u00abAqu\u00ed se morir\u00edan de asco\u00bb comenta Capella.<\/p>\n

Por eso, ‘Bravos destaca el trabajo de \u00ab21 de nuestros ‘cracks’ en el dise\u00f1o\u00bb.<\/p>\n

Jordi Capella titubea a la hora de elegir los dise\u00f1adores espa\u00f1oles m\u00e1s relevantes que aparecen en su libro. \u00abImposible. Ser\u00eda como elegir entre mis ahijados\u00bb, dice. Pero insistiendo un poco m\u00e1s destaca a tres que han logrado gran proyecci\u00f3n internacional. El primero es Jaime Hay\u00f3n, afincado en Londres. \u00abEs nuestro mariscal del siglo XXI\u00bb. Tambi\u00e9n est\u00e1 Patricia Urquiola, \u00abque desde Mil\u00e1n est\u00e1 creando un universo personal muy ligado con la nueva artesan\u00eda\u00bb. Y Mart\u00ed Guix\u00e9 \u00abque es un francotirador muy singular que se autodefine como ‘exdesigner’\u00bb.<\/p>\n

Es decir: dos exiliados y un ‘outsider’. Capella reconoce que, a la hora de la verdad, \u00abapenas hay empresas que crean en sus productos, los editen y distribuyan. No confundamos la abundante y folcl\u00f3rica presencia del dise\u00f1o en las revistas y dominicales, con su realidad econ\u00f3mica o social\u00bb.<\/p>\n

Y Capella vuelve a ponerse \u00e9tico: \u00abLa clave para el \u00e9xito en el sector es ser honesto, a\u00f1adirle est\u00e9tica, un productor competente, un distribuidor espabilado, un precio competitivo, una buena difusi\u00f3n medi\u00e1tica, y sobre todo tener mucha suerte. No existe ninguna f\u00f3rmula infalible, pero lo que si est\u00e1 garantizado es que sin dise\u00f1o, no hay triunfo posible. As\u00ed nos va\u00bb<\/p>\n

marta jurado<\/p>\n

+ www.elmundo.es<\/span><\/a><\/p>\n

<\/p>\n

‘Bravos’ emphasizes the work of ’21 cracks’, chosen by Juli Capella.
\nMagdalenas of ceramic in which you can save memories (created by diez+diez); multipurpose plastic pets of The last shout; and a house nest to learn to live in the nature designed by Az\u00faa. These are some designs, rarely understood by the public, that the architect Juli Capella picks up in his book on the cutting-edge ‘Spanish design Bravos’ (published by Lunwerg).<\/p>\n

\"\"<\/a> Pet with eyes of seed of vegetables designed by Guixe<\/span><\/p>\n

Ay, the design and his incomprehension. For that matter, he is simple. The design should \u00absolve effectively which promises\u00bb explains Capella. \u00abThat is: if chair\u2019 is called \u2018should give seat and that do not fall, if is called ‘opens easy’, he has to open easily and not to cut you the hand\u00bb. And from there, will start to talk.<\/p>\n

And however, in spite of that starting point so moral and so simple, barely is a public perseverance of the value of the Spanish design. Capella se the takeover thing with patience: \u00abThe design is creative, new and emerging, and still does not have the tradition of the paint, the architecture, or the movies\u00bb.<\/p>\n

And the level is is good? Is Spain un\u00e1 potency in this of the design, the same as it is in the architecture? More than what we think. \u00abThe cutting-edge design, alone triumphs in small elites. And, in any case, from there is expanded gradually. It is of course in Spain, does not be enough mass to wrap and project a movement vanguardista, does not be nor investigation nor ambient favor\u00bb That just happens in big capitals of the fashion where the style is marked: Milan, London, Tokyo, New York. But that nobody is demoralized: the world is wide and Spanish \u00abdesigners have found a commercial or cultural circuit more favor and generous\u00bb. Well done: \u00abHere would pass on of revulsion\u00bb remarks Capella.<\/p>\n

That is why, ‘Bravos emphasizes the work of \u00ab21 of our ‘cracks’ in the design\u00bb.<\/p>\n

Jordi Capella hesitates when choosing most relevant Spanish designers that appear in his book. \u00abImpossible. It would be as choosing between my godchildren\u00bb, says. But insisting a little bit more emphasizes to three that have achieved great projection international. The first one is Jaime Hay\u00f3n, afincado in London. \u00abIs our marshall of the twenty-first CENTURY\u00bb. Additionally is Patricia Urquiola, \u00abthat from Milan is creating a personal universe very linked with the new handicraft\u00bb. And Mart\u00ed Guix\u00e9 \u00abthat is a very singular sniper that is autodefined as ‘exdesigner’\u00bb.<\/p>\n

That is: two exiled people and an ‘outsider’. Capella admits that, when it comes down to it, \u00abbarely is companies that create in his products, publish them and they distribute. We do not confuse the abundant one and folcl\u00f3rica presence of the design in the magazines and Sunday supplements, with his economic or social\u00bbreality.<\/p>\n

And Capella comes back to put on ethical: \u00abThe one key for the success in the sector is be honest, adding aesthetic, a competent producer, a smart distributor, a competitive price, a good media diffusion, and above all to have a lot of luck. It there is not no infallible formula, but what if it is guaranteed is that without design, possible victory does not be. Thus us goes\u00bb<\/p>\n

marta jurado<\/p>\n

+ www.elmundo.es<\/span><\/a><\/p>\n

<\/p>\n

‘Bravos’ destaca o traballo de ’21 cracks’, escollidos por Juli Capella.
\nMadalenas de cer\u00e1mica en que se poden gardar recordos (creadas por diez+diez); mascotas de pl\u00e1stico polivalente do \u00faltimo berro; e unha casa ni\u00f1o para aprender a vivir na natureza dese\u00f1ada por Az\u00faa. Estes son alg\u00fans dos dese\u00f1os, raramente entendidos polo p\u00fablico, que o arquitecto Juli Capella recolle no seu libro sobre o dese\u00f1o espa\u00f1ol de vangarda ‘Brava’ (editado por Lunwerg).<\/p>\n

\"\"<\/a> Mascota con ollos de semente de vexetais dese\u00f1ados por Guixe<\/span><\/p>\n

Ai, o dese\u00f1o e a s\u00faa incomprensi\u00f3n. En realidade, \u00e9 sinxelo. O dese\u00f1o debe \u00abresolver eficazmente os que promete\u00bb explica Capella. \u00ab\u00c9 dicir: se se chama \u2018cadeira\u2019 debe dar asento e que non che caias, se se chama ‘abre f\u00e1cil’, ten que abrir facilmente e non cortarche a man\u00bb. E a partir de a\u00ed, empezaremos a falar.<\/p>\n

E por\u00e9n, a pesar dese punto de partida tan moral e tan sinxelo, apenas hai unha constancia p\u00fablica do valor do dese\u00f1o espa\u00f1ol. Capella se t\u00f3mao con paciencia: \u00abO dese\u00f1o \u00e9 creativo, novo e emerxente, e a\u00ednda non ten a tradici\u00f3n da pintura, a arquitectura, ou o cine\u00bb.<\/p>\n

E o nivel \u00e9 \u00e9 bo? \u00c9 Espa\u00f1a un\u00e1 potencia nisto do dese\u00f1o, igual que o \u00e9 na arquitectura? M\u00e1is do que pensamos. \u00abO dese\u00f1o de vangarda, s\u00f3 triunfa en pequenas elites. E, en todo caso, desde a\u00ed exp\u00e1ndese progresivamente. Est\u00e1 claro que en Espa\u00f1a, non hai masa suficiente para arroupar e proxectar un movemento vangardista, non hai nin investigaci\u00f3n nin ambiente propicio\u00bb Iso s\u00f3 acontece nas grandes capitais da moda onde m\u00e1rcase o estilo: Mil\u00e1n, Londres, Toquio, Nova York. Pero que ningu\u00e9n desmoral\u00edcese: o mundo \u00e9 largo e os dese\u00f1adores espa\u00f1ois \u00abencontraron un circu\u00edto comercial ou cultural m\u00e1is propicio e xeneroso\u00bb. Ben feito: \u00abAqu\u00ed morrer\u00edanse de noxo\u00bb comenta Capella.<\/p>\n

Por iso, ‘Bravos destaca o traballo de \u00ab21 de nosos ‘cracks’ no dese\u00f1o \u00bb.<\/p>\n

Jordi Capella titubea \u00e1 hora de elixir os dese\u00f1adores espa\u00f1ois m\u00e1is relevantes que aparecen no seu libro. \u00abImposible. Ser\u00eda como elixir entre os meus afillados\u00bb, di. Pero insistindo un pouco m\u00e1is destaca a tres que lograron gran proxecci\u00f3n internacional. O primeiro \u00e9 Jaime Hay\u00f3n, afincado en Londres. \u00ab\u00c9 o noso mariscal do s\u00e9culo XXI\u00bb. Tam\u00e9n est\u00e1 Patricia Urquiola, \u00abque desde Mil\u00e1n est\u00e1 creando un universo persoal moi ligado coa nova artesan\u00eda\u00bb. E Mart\u00ed Guix\u00e9 \u00abque \u00e9 un francotirador moi singular que se autodefine como ‘exdesigner’\u00bb.<\/p>\n

\u00c9 dicir: dous exiliados e un ‘outsider’. Capella reco\u00f1ece que, \u00e1 hora da verdade, \u00abapenas hai empresas que crean nos seus produtos, ed\u00edtenos e distrib\u00faan. Non confundamos a abundante e folcl\u00f3rica presenza do dese\u00f1o nas revistas e dominicais, coa s\u00faa realidade econ\u00f3mica ou social\u00bb.<\/p>\n

E Capella volve p\u00f3rse \u00e9tico: \u00abA clave para o \u00e9xito no sector \u00e9 ser honesto, engadirlle est\u00e9tica, un produtor competente, un distribuidor espelido, un prezo competitivo, unha boa difusi\u00f3n medi\u00e1tica, e sobre todo ter moita sorte. Non existe ningunha f\u00f3rmula infalible, pero o que se est\u00e1 garantido \u00e9 que sen dese\u00f1o, non hai triunfo posible. As\u00ed vainos\u00bb<\/p>\n

marta jurado<\/p>\n

+ www.elmundo.es<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

‘Bravos’ destaca el trabajo de ’21 cracks’, escogidos por Juli Capella. Magdalenas de cer\u00e1mica en las que se pueden guardar recuerdos (creadas por diez+diez); mascotas de pl\u00e1stico polivalentes de El \u00faltimo grito; y una casa nido para aprender a vivir en la naturaleza dise\u00f1ada por Az\u00faa. \u00c9stos son algunos de los dise\u00f1os, raramente entendidos por […]<\/p>\n","protected":false},"author":2,"featured_media":3130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1382],"tags":[12470,920,1335],"class_list":["post-3129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eventos","category-exposiciones","tag-diseno","tag-naturaleza","tag-vanguardia"],"yoast_head":"\n'Bravos', versi\u00f3n 2010 - veredes<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: 'Bravos', versi\u00f3n 2010\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/bravos-version-2010\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Bravos', versi\u00f3n 2010 - 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