{"id":3129,"date":"2010-03-03T16:36:33","date_gmt":"2010-03-03T15:36:33","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=3129"},"modified":"2019-07-22T10:47:47","modified_gmt":"2019-07-22T08:47:47","slug":"bravos-version-2010","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/bravos-version-2010\/","title":{"rendered":"‘Bravos’, versi\u00f3n 2010"},"content":{"rendered":"

<\/p>\n

‘Bravos’ destaca el trabajo de ’21 cracks’, escogidos por Juli Capella.
\nMagdalenas de cer\u00e1mica en las que se pueden guardar recuerdos (creadas por diez+diez); mascotas de pl\u00e1stico polivalentes de El \u00faltimo grito; y una casa nido para aprender a vivir en la naturaleza dise\u00f1ada por Az\u00faa. \u00c9stos son algunos de los dise\u00f1os, raramente entendidos por el p\u00fablico, que el arquitecto Juli Capella recoge en su libro sobre el dise\u00f1o espa\u00f1ol de vanguardia ‘Bravos’ (editado por Lunwerg).<\/p>\n

\"\"<\/a> Mascota con ojos de semilla de vegetales dise\u00f1ada por Guixe<\/span><\/p>\n

Ay, el dise\u00f1o y su incomprensi\u00f3n. En realidad, es sencillo. El dise\u00f1o debe \u00abresolver eficazmente los que promete\u00bb explica Capella. \u00abEs decir: si se llama \u2018silla\u2019 debe dar asiento y que no te caigas, si se llama ‘abre f\u00e1cil’, tiene que abrir f\u00e1cilmente y no cortarte la mano\u00bb. Y a partir de ah\u00ed, empezaremos a hablar.<\/p>\n

Y sin embargo, a pesar de ese punto de partida tan moral y tan sencillo, apenas hay una constancia p\u00fablica del valor del dise\u00f1o espa\u00f1ol. Capella se lo toma con paciencia: \u00abEl dise\u00f1o es creativo, nuevo y emergente, y a\u00fan no tiene la tradici\u00f3n de la pintura, la arquitectura, o el cine\u00bb.<\/p>\n

\u00bfY el nivel es es bueno? \u00bfEs Espa\u00f1a un\u00e1 potencia en esto del dise\u00f1o, igual que lo es en la arquitectura? M\u00e1s de lo que pensamos. \u00abEl dise\u00f1o de vanguardia, solo triunfa en peque\u00f1as \u00e9lites. Y, en todo caso, desde ah\u00ed se expande progresivamente. Est\u00e1 claro que en Espa\u00f1a, no hay masa suficiente para arropar y proyectar un movimiento vanguardista, no hay ni investigaci\u00f3n ni ambiente propicio\u00bb Eso s\u00f3lo sucede en las grandes capitales de la moda donde se marca el estilo: Mil\u00e1n, Londres, Tokio, Nueva York. Pero que nadie se desmoralice: el mundo es ancho y los dise\u00f1adores espa\u00f1oles \u00abhan encontrado un circuito comercial o cultural m\u00e1s propicio y generoso\u00bb. Bien hecho: \u00abAqu\u00ed se morir\u00edan de asco\u00bb comenta Capella.<\/p>\n

Por eso, ‘Bravos destaca el trabajo de \u00ab21 de nuestros ‘cracks’ en el dise\u00f1o\u00bb.<\/p>\n

Jordi Capella titubea a la hora de elegir los dise\u00f1adores espa\u00f1oles m\u00e1s relevantes que aparecen en su libro. \u00abImposible. Ser\u00eda como elegir entre mis ahijados\u00bb, dice. Pero insistiendo un poco m\u00e1s destaca a tres que han logrado gran proyecci\u00f3n internacional. El primero es Jaime Hay\u00f3n, afincado en Londres. \u00abEs nuestro mariscal del siglo XXI\u00bb. Tambi\u00e9n est\u00e1 Patricia Urquiola, \u00abque desde Mil\u00e1n est\u00e1 creando un universo personal muy ligado con la nueva artesan\u00eda\u00bb. Y Mart\u00ed Guix\u00e9 \u00abque es un francotirador muy singular que se autodefine como ‘exdesigner’\u00bb.<\/p>\n

Es decir: dos exiliados y un ‘outsider’. Capella reconoce que, a la hora de la verdad, \u00abapenas hay empresas que crean en sus productos, los editen y distribuyan. No confundamos la abundante y folcl\u00f3rica presencia del dise\u00f1o en las revistas y dominicales, con su realidad econ\u00f3mica o social\u00bb.<\/p>\n

Y Capella vuelve a ponerse \u00e9tico: \u00abLa clave para el \u00e9xito en el sector es ser honesto, a\u00f1adirle est\u00e9tica, un productor competente, un distribuidor espabilado, un precio competitivo, una buena difusi\u00f3n medi\u00e1tica, y sobre todo tener mucha suerte. No existe ninguna f\u00f3rmula infalible, pero lo que si est\u00e1 garantizado es que sin dise\u00f1o, no hay triunfo posible. As\u00ed nos va\u00bb<\/p>\n

marta jurado<\/p>\n

+ www.elmundo.es<\/span><\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

‘Bravos’ destaca el trabajo de ’21 cracks’, escogidos por Juli Capella. Magdalenas de cer\u00e1mica en las que se pueden guardar recuerdos (creadas por diez+diez); mascotas de pl\u00e1stico polivalentes de El \u00faltimo grito; y una casa nido para aprender a vivir en la naturaleza dise\u00f1ada por Az\u00faa. \u00c9stos son algunos de los dise\u00f1os, raramente entendidos por […]<\/p>\n","protected":false},"author":2,"featured_media":3130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1382],"tags":[12470,920,1335],"class_list":{"0":"post-3129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventos","8":"category-exposiciones","9":"tag-diseno","10":"tag-naturaleza","11":"tag-vanguardia"},"yoast_head":"\n'Bravos', versi\u00f3n 2010 - veredes<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: 'Bravos', versi\u00f3n 2010\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/bravos-version-2010\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Bravos', versi\u00f3n 2010 - 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