{"id":30384,"date":"2013-04-08T08:35:10","date_gmt":"2013-04-08T08:35:10","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=30384"},"modified":"2018-04-23T21:51:25","modified_gmt":"2018-04-23T19:51:25","slug":"el-soplido-es-gratis-jose-ramon-hernandez-correa","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/el-soplido-es-gratis-jose-ramon-hernandez-correa\/","title":{"rendered":"El soplido es gratis | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez CorreaO soplido \u00e9 gratis | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez CorreaThe blow is free | Jose Ramon Hern\u00e1ndez Correa"},"content":{"rendered":"

\"\"<\/a>
Relojero | Fotograf\u00eda: Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa<\/span><\/figcaption><\/figure><\/p>\n

Hay un viejo chiste en el que uno va a una relojer\u00eda con un reloj que no funciona. El relojero lo abre, lo examina, le pega un en\u00e9rgico soplido y se lo devuelve a su due\u00f1o, ya funcionando.<\/p>\n

-Son cinco pesetas \u2013le dice. (Es un viejo chiste).<\/em>
\n-\u00bfCinco pesetas? \u00bfPor un soplido?<\/em>
\n-No. El soplido es gratis. Las cinco pesetas son por saber d\u00f3nde soplar.<\/em><\/p>\n

Bueno, pues ahora nos pasa eso a todos nosotros, y, en general, a todo aqu\u00e9l que ejerza una profesi\u00f3n que consista en tener unos conocimientos y en saber aplicarlos a un problema concreto: Los clientes s\u00f3lo est\u00e1n dispuestos a pagar el soplido, y no el conocimiento que se necesita para saber d\u00f3nde y c\u00f3mo soplar. Porque, en realidad, el conocimiento importa poco.<\/p>\n

Estamos en una sociedad de servicios, que, b\u00e1sicamente, se reduce a una sociedad de sopladores. Uno no cualificado sopla con fuerza en todas partes y acaba por arreglar el reloj. Sale mucho m\u00e1s barato que llamar a alguien que sepa soplar, porque el desperdicio de soplidos en falso se compensa con el baj\u00edsimo precio de cada uno.<\/p>\n

Todo esto es s\u00f3lo en el caso de que la aver\u00eda del reloj se arreglase soplando. Si es algo de mayor gravedad se tira el reloj y se compra otro, que sale m\u00e1s barato que contratar a un s\u00faper genio que ya sepa incluso m\u00e1s que la t\u00e9cnica del soplo. Los grandes creadores est\u00e1n en otro sitio, en una burbuja de cristal, creando los relojes que vamos a usar todos. Y aqu\u00ed, en nuestro pedestre entorno, s\u00f3lo hacen falta sopladores de categor\u00eda media-baja. Con eso vamos que chutamos.<\/p>\n

Por otra parte, los arquitectos siempre hemos intentado regalar arquitectura. Siempre hemos hecho dise\u00f1os m\u00e1s all\u00e1 de lo que nos hab\u00eda pedido el cliente, y, por la causa de la arquitectura<\/em>, hemos empleado horas y horas que no s\u00f3lo no cobr\u00e1bamos, sino cuyo fruto mostr\u00e1bamos al cliente con la vana ilusi\u00f3n de convencerle, para que nos permitiera llevarlo a cabo con m\u00e1s trabajo, pero tambi\u00e9n con m\u00e1s ilusi\u00f3n, y siempre con mucha m\u00e1s dificultad de la que supon\u00eda la resoluci\u00f3n m\u00e1s t\u00edpica y consabida del encargo.<\/p>\n

El maestro Alejandro de la Sota dijo que el arquitecto siempre da liebre por gato. Incluso cuando el cliente quiere gato, el verdadero trabajo del arquitecto no es ya el de producir liebre, sino el de convencer a su cliente de que sabe mejor que el gato y de que le va a salir por el mismo precio o incluso m\u00e1s barata.<\/p>\n

Pero, si esta operaci\u00f3n siempre ha entra\u00f1ado dificultad, ahora se torna imposible. Todo el mundo quiere gato.<\/p>\n

Incluso cuando se dice despectivamente que este pa\u00eds nuestro est\u00e1 llamado a ser un pa\u00eds de camareros, no nos referimos a los camareros que saben su oficio, que seducen, que sirven discreta y sabiamente y que asesoran con la elegancia de un c\u00f3nsul. No. Nos referimos a camareros de comida r\u00e1pida que meten apresuradamente el condumio en cajitas de cartulina plastificada y tiran la cocacola a chorro sobre un vaso de pl\u00e1stico lleno de cubitos de hielo de m\u00e1quina. Por un sueldo de verg\u00fcenza y con una nula cualificaci\u00f3n profesional. (Y si la tienen han de esconderla y disimularla. El que sepa algo m\u00e1s que eso, ya lo puede ir olvidando).<\/p>\n

Esta sociedad nos arrolla ahora con su pretensi\u00f3n de comer gato, con la de que lo matemos a soplidos y con la de que no los cobremos. Y encima lo llamar\u00e1n gastronom\u00eda.<\/p>\n

Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa \u00b7 Doctor Arquitecto
\nToledo \u00b7 abril 2013

\"\"<\/a>
Watchmaker | Photography: Jose Ramon Hern\u00e1ndez Correa<\/span><\/figcaption><\/figure><\/p>\n

There is an old joke in which one goes to a watchmaker’s with a clock that does not work. The watchmaker opens it, examines it, sticks an energetic blow and it is returned to his owner, already working.<\/p>\n

<\/em>– They are five pesetas – he says to him. (It is an old joke).<\/p>\n

– Five pesetas? For a blow?<\/p>\n

– Don\u00b4t. The blow is free. Five pesetas are for knowing where to blow.<\/em><\/p>\n

Well, so now it happens to all of us, and, in general, that one who exercises a profession that consists of having a few knowledge and of being able to apply them to a concrete problem: The clients only are ready to pay the blow, and not the knowledge that it is necessary to know where and how to blow. Because, actually, the knowledge matters little.<\/p>\n

We are in a company of services, which, basically, diminishes to a company of blowers. The not qualified one blows strongly everywhere and finishes for arranging the clock. It works out much cheaper that to call someone who can blow, because the waste of blows in false compensates with the baj\u00edsimo price for each one.<\/p>\n

All that is only in case the breakdown of the clock was fixing up blowing. If it is something of major gravity the clock throws itself and there is bought other one, which works out cheaper that to contract a super genius who already knows even more than the technology than the breath. The big creators are in another site, in a bubble of crystal, creating the clocks that we we all are going to use. And here, in our pedestrian environment, only blowers of category need average – fall. With it we go that we shoot.<\/p>\n

On the other hand, the architects always we have tried to give architecture. Always we have done designs beyond the client for what had asked us, and, for the reason of the architecture<\/em>, have used hours and hours that not only we were not receiving, but whose fruit we were showing to the client with the vain illusion of convincing him, in order that it was allowing us to carry out it with more work, but also with more illusion, and always with great more impede of the one that supposed the most typical and well-known resolution of the order.<\/p>\n

The teacher Alejandro de la Sota said that the architect always gives hare for cat. Even when the client wants cat, the real work of the architect is not already of producing hare, but of convincing his client that it knows better than the cat and that it is going to go out for him for the same price or even cheaper.<\/p>\n

But, if this operation always has contained difficulty, now it becomes impossible. The whole world wants cat.<\/p>\n

Even when it is said contemptuously that this our country is called to be a waiters’ country, we do not refer to the waiters who know his trade, which they seduce, that serve discreetly and wisely and that advise with the elegance of a consul. Not. We refer to waiters of snack food who put hurriedly the food in cajitas of plasticized cardboard and throw the cocacola to jet on a glass of plastic full of ulnae of ice of machine. For a salary of shame and with a void professional qualification. (And if they have it they have to hide it and to hide it. The one that knows something more than it, already can forget it).<\/p>\n

This company winds us now with his pretension to eat cat, with her of which we kill it to blows and with her of which we do not receive them. And it raises they will be call it a gastronomy.<\/p>\n

Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa \u00b7 Doctor Arquitecto<\/p>\n

Toledo \u00b7 april 2013<\/p>\n

\"\"<\/a>
Reloxeiro | Fotograf\u00eda: Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa<\/span><\/figcaption><\/figure><\/p>\n

Hai un vello chiste no que un vai a unha reloxer\u00eda cun reloxo que non funciona. O reloxeiro \u00e1breo, exam\u00ednao, p\u00e9galle un en\u00e9rxico soplido e dev\u00f3lvello ao seu dono, xa funcionando.<\/p>\n

<\/em>-Son cinco pesetas \u2013dille. (\u00c9 un vello chiste).<\/p>\n

-Cinco pesetas? Por un soplido?<\/p>\n

-Non. O soplido \u00e9 gratis. As cinco pesetas son por saber onde soprar.<\/em><\/p>\n

Bo, pois agora p\u00e1sanos iso a todos n\u00f3s, e, en xeral, a todo aquel que exerza unha profesi\u00f3n que consista en ter uns co\u00f1ecementos e en saber aplicalos a un problema concreto: Os clientes s\u00f3 est\u00e1n dispostos a pagar o soplido, e non o co\u00f1ecemento que se necesita para saber onde e como soprar. Porque, en realidade, o co\u00f1ecemento importa pouco.<\/p>\n

Estamos nunha sociedade de servizos, que, basicamente, red\u00facese a unha sociedade de sopladores. Un non cualificado sopra con forza en todas partes e acaba por arranxar o reloxo. Sae moito m\u00e1is barato que chamar a algu\u00e9n que saiba soprar, porque o desperdicio de soplidos en falso comp\u00e9nsase co baj\u00edsimo prezo de cada un.<\/p>\n

Todo isto \u00e9 s\u00f3 no caso de que a aver\u00eda do reloxo arranx\u00e1sese soprando. Si \u00e9 algo de maior gravidade t\u00edrase o reloxo e c\u00f3mprase outro, que sae m\u00e1is barato que contratar a un s\u00faper xenio que xa saiba ata m\u00e1is que a t\u00e9cnica do sopro. Os grandes creadores est\u00e1n noutro sitio, nunha burbulla de cristal, creando os reloxos que imos usar todos. E aqu\u00ed, no noso pedestre contorna, s\u00f3 fan falta sopladores de categor\u00eda media-baixa. Con iso imos que chutamos.<\/p>\n

Por outra banda, os arquitectos sempre intentamos regalar arquitectura. Sempre fixemos dese\u00f1os m\u00e1is al\u00f3 do que nos pediu o cliente, e, pola causa da arquitectura<\/em>, empregamos horas e horas que non s\u00f3 non cobrabamos, sen\u00f3n cuxo froito mostrabamos ao cliente coa va ilusi\u00f3n de convencelo, para que nos perm\u00edtise levalo a cabo con m\u00e1is traballo, pero tam\u00e9n con m\u00e1is ilusi\u00f3n, e sempre con moita m\u00e1is dificultade da que supo\u00f1\u00eda a resoluci\u00f3n m\u00e1is t\u00edpica e consabida do encargo.<\/p>\n

O mestre Alejandro da Sota dixo que o arquitecto sempre da lebre por gato. Ata cando o cliente quere gato, o verdadeiro traballo do arquitecto non \u00e9 xa o de producir lebre, sen\u00f3n o de convencer ao seu cliente de que sabe mellor que o gato e de que lle vai a sa\u00edr polo mesmo prezo ou ata m\u00e1is barata.<\/p>\n

Pero, si esta operaci\u00f3n sempre ha entra\u00f1ado dificultade, agora t\u00f3rnase imposible. Todo o mundo quere gato.<\/p>\n

Ata cando se di despectivamente que este pa\u00eds noso est\u00e1 chamado a ser un pa\u00eds de camareiros, non nos referimos aos camareiros que saben o seu oficio, que seducen, que serven discreta e sabiamente e que asesoran coa elegancia dun c\u00f3nsul. Non. Refer\u00edmonos a camareiros de comida r\u00e1pida que meten apresuradamente o condumio en cajitas de cartulina plastificada e tiran a cocacola a barullo sobre un vaso de pl\u00e1stico cheo de cubitos de xeo de m\u00e1quina. Por un soldo de vergonza e cunha nula cualificaci\u00f3n profesional. (E si t\u00e9\u00f1ena han de escondela e disimulala. O que saiba algo m\u00e1is que iso, xa o pode ir esquecendo).<\/p>\n

Esta sociedade arr\u00f3ianos agora coa s\u00faa pretensi\u00f3n para comer gato, coa de que o matemos a soplidos e coa de que non os cobremos. E encima chamarano gastronom\u00eda.<\/p>\n

Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa \u00b7 Doutor Arquitecto<\/p>\n

Toledo \u00b7 abril 2013<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Hay un viejo chiste en el que uno va a una relojer\u00eda con un reloj que no funciona. El relojero lo abre, lo examina, le pega un en\u00e9rgico soplido y se lo devuelve a su due\u00f1o, ya funcionando. -Son cinco pesetas \u2013le dice. (Es un viejo chiste). -\u00bfCinco pesetas? \u00bfPor un soplido? -No. El soplido […]<\/p>\n","protected":false},"author":33,"featured_media":30386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568,5951],"tags":[93,362,12459,4637,3653,1865,1241],"class_list":["post-30384","post","type-post","status-publish","format-standard","has-post-thumbnail","category-faro","category-slider-principal","tag-alejandro-de-la-sota","tag-conocimiento","tag-faro","tag-gastronomia","tag-jose-ramon-hernandez-correa","tag-reflexion","tag-sociedad"],"yoast_head":"\nEl soplido es gratis | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa<\/title>\n<meta name=\"description\" content=\"El soplido es gratis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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