{"id":30384,"date":"2013-04-08T08:35:10","date_gmt":"2013-04-08T08:35:10","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=30384"},"modified":"2018-04-23T21:51:25","modified_gmt":"2018-04-23T19:51:25","slug":"el-soplido-es-gratis-jose-ramon-hernandez-correa","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/el-soplido-es-gratis-jose-ramon-hernandez-correa\/","title":{"rendered":"El soplido es gratis | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa"},"content":{"rendered":"<p><figure id=\"attachment_30386\" aria-describedby=\"caption-attachment-30386\" style=\"width: 620px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/veredes.es\/blog\/wp-content\/uploads\/2013\/04\/Relojero-Fotograf\u00eda-Jos\u00e9-Ram\u00f3n-Hern\u00e1ndez-Correa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30386\" title=\"Relojero  Fotograf\u00eda Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa\" src=\"http:\/\/veredes.es\/blog\/wp-content\/uploads\/2013\/04\/Relojero-Fotograf\u00eda-Jos\u00e9-Ram\u00f3n-Hern\u00e1ndez-Correa.jpg\" alt=\"\" width=\"620\" height=\"493\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2013\/04\/Relojero-Fotograf\u00eda-Jos\u00e9-Ram\u00f3n-Hern\u00e1ndez-Correa.jpg 620w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2013\/04\/Relojero-Fotograf\u00eda-Jos\u00e9-Ram\u00f3n-Hern\u00e1ndez-Correa-300x238.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><figcaption id=\"caption-attachment-30386\" class=\"wp-caption-text\"><span style=\"color: #888888;\">Relojero | Fotograf\u00eda: Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">Hay un viejo chiste en el que uno va a una relojer\u00eda con un reloj que no funciona. El relojero lo abre, lo examina, le pega un en\u00e9rgico soplido y se lo devuelve a su due\u00f1o, ya funcionando.<\/p>\n<p><em>-Son cinco pesetas \u2013le dice. (Es un viejo chiste).<\/em><br \/>\n<em>-\u00bfCinco pesetas? \u00bfPor un soplido?<\/em><br \/>\n<em>-No. El soplido es gratis. Las cinco pesetas son por saber d\u00f3nde soplar.<\/em><\/p>\n<p style=\"text-align: justify;\">Bueno, pues ahora nos pasa eso a todos nosotros, y, en general, a todo aqu\u00e9l que ejerza una profesi\u00f3n que consista en tener unos conocimientos y en saber aplicarlos a un problema concreto: Los clientes s\u00f3lo est\u00e1n dispuestos a pagar el soplido, y no el conocimiento que se necesita para saber d\u00f3nde y c\u00f3mo soplar. Porque, en realidad, el conocimiento importa poco.<\/p>\n<p style=\"text-align: justify;\">Estamos en una sociedad de servicios, que, b\u00e1sicamente, se reduce a una sociedad de sopladores. Uno no cualificado sopla con fuerza en todas partes y acaba por arreglar el reloj. Sale mucho m\u00e1s barato que llamar a alguien que sepa soplar, porque el desperdicio de soplidos en falso se compensa con el baj\u00edsimo precio de cada uno.<\/p>\n<p style=\"text-align: justify;\">Todo esto es s\u00f3lo en el caso de que la aver\u00eda del reloj se arreglase soplando. Si es algo de mayor gravedad se tira el reloj y se compra otro, que sale m\u00e1s barato que contratar a un s\u00faper genio que ya sepa incluso m\u00e1s que la t\u00e9cnica del soplo. Los grandes creadores est\u00e1n en otro sitio, en una burbuja de cristal, creando los relojes que vamos a usar todos. Y aqu\u00ed, en nuestro pedestre entorno, s\u00f3lo hacen falta sopladores de categor\u00eda media-baja. Con eso vamos que chutamos.<\/p>\n<p style=\"text-align: justify;\">Por otra parte, los arquitectos siempre hemos intentado regalar arquitectura. Siempre hemos hecho dise\u00f1os m\u00e1s all\u00e1 de lo que nos hab\u00eda pedido el cliente, y, <em>por la causa de la arquitectura<\/em>, hemos empleado horas y horas que no s\u00f3lo no cobr\u00e1bamos, sino cuyo fruto mostr\u00e1bamos al cliente con la vana ilusi\u00f3n de convencerle, para que nos permitiera llevarlo a cabo con m\u00e1s trabajo, pero tambi\u00e9n con m\u00e1s ilusi\u00f3n, y siempre con mucha m\u00e1s dificultad de la que supon\u00eda la resoluci\u00f3n m\u00e1s t\u00edpica y consabida del encargo.<\/p>\n<p style=\"text-align: justify;\">El maestro Alejandro de la Sota dijo que el arquitecto siempre da liebre por gato. Incluso cuando el cliente quiere gato, el verdadero trabajo del arquitecto no es ya el de producir liebre, sino el de convencer a su cliente de que sabe mejor que el gato y de que le va a salir por el mismo precio o incluso m\u00e1s barata.<\/p>\n<p style=\"text-align: justify;\">Pero, si esta operaci\u00f3n siempre ha entra\u00f1ado dificultad, ahora se torna imposible. Todo el mundo quiere gato.<\/p>\n<p style=\"text-align: justify;\">Incluso cuando se dice despectivamente que este pa\u00eds nuestro est\u00e1 llamado a ser un pa\u00eds de camareros, no nos referimos a los camareros que saben su oficio, que seducen, que sirven discreta y sabiamente y que asesoran con la elegancia de un c\u00f3nsul. No. Nos referimos a camareros de comida r\u00e1pida que meten apresuradamente el condumio en cajitas de cartulina plastificada y tiran la cocacola a chorro sobre un vaso de pl\u00e1stico lleno de cubitos de hielo de m\u00e1quina. Por un sueldo de verg\u00fcenza y con una nula cualificaci\u00f3n profesional. (Y si la tienen han de esconderla y disimularla. El que sepa algo m\u00e1s que eso, ya lo puede ir olvidando).<\/p>\n<p style=\"text-align: justify;\">Esta sociedad nos arrolla ahora con su pretensi\u00f3n de comer gato, con la de que lo matemos a soplidos y con la de que no los cobremos. Y encima lo llamar\u00e1n gastronom\u00eda.<\/p>\n<p>Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa \u00b7 Doctor Arquitecto<br \/>\nToledo \u00b7 abril 2013<\/p>","protected":false},"excerpt":{"rendered":"<p>Hay un viejo chiste en el que uno va a una relojer\u00eda con un reloj que no funciona. El relojero lo abre, lo examina, le pega un en\u00e9rgico soplido y se lo devuelve a su due\u00f1o, ya funcionando. -Son cinco pesetas \u2013le dice. (Es un viejo chiste). -\u00bfCinco pesetas? \u00bfPor un soplido? -No. El soplido [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":30386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568,5951],"tags":[93,362,12459,4637,3653,1865,1241],"class_list":{"0":"post-30384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-faro","8":"category-slider-principal","9":"tag-alejandro-de-la-sota","10":"tag-conocimiento","11":"tag-faro","12":"tag-gastronomia","13":"tag-jose-ramon-hernandez-correa","14":"tag-reflexion","15":"tag-sociedad"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El soplido es gratis | Jos\u00e9 Ram\u00f3n Hern\u00e1ndez Correa<\/title>\n<meta name=\"description\" content=\"El soplido es gratis\" \/>\n<meta name=\"robots\" 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