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<\/a><\/p>\nTriennale Design Museum presenta en Alh\u00f3ndigaBilbao \u2018The New Italian Desing 2.0′, una visi\u00f3n panor\u00e1mica del dise\u00f1o italiano contempor\u00e1neo que explica y describe la transici\u00f3n del movimiento y sus v\u00ednculos con los cambios econ\u00f3micos, pol\u00edticos y tecnol\u00f3gicos que han tenido lugar con el nuevo siglo.<\/p>\n
La exposici\u00f3n muestra los resultados de la encuesta sobre Nuevo Dise\u00f1o Italiano efectuada por la Triennale di Milano en abril de 2006 y actualizada hasta la primera d\u00e9cada del presente siglo. Concebida como se\u00f1al de reconocimiento y, al mismo tiempo, como censo y muestra representativa de los j\u00f3venes dise\u00f1adores italianos a nivel nacional, esta encuesta, en la que se registraron 600 dise\u00f1adores, part\u00eda de la idea de que el paso del siglo XX al XXI no se caracterizaba por nuevas tendencias de estilo en el \u00e1mbito del dise\u00f1o, sino, m\u00e1s bien, por un cambio significativo en el rol de la profesi\u00f3n.<\/p>\n
La exposici\u00f3n abarca m\u00e1s de 160 tem\u00e1ticas relativas al dise\u00f1o de producto, dise\u00f1o gr\u00e1fico y objetos decorativos como joyas, bolsos y accesorios. Algunos son proyectos de investigaci\u00f3n, otros hacen referencia al dise\u00f1o de alimentos y tambi\u00e9n al dise\u00f1o de interiores. Las obras incluyen desde prototipos de elaboraci\u00f3n propia hasta productos en serie a gran escala o desde obras de arte hasta artefactos puramente industriales. Muchos de los dise\u00f1adores que participan en esta exposici\u00f3n son artistas de renombre internacional y desempe\u00f1an su labor en empresas importantes del sector industrial. Como exposici\u00f3n itinerante, \u2018The New Italian Desing 2.0′, proviene de Estambul y China (Pek\u00edn y Nantou).<\/p>\n
Cambio de rol<\/strong><\/p>\nEl dise\u00f1o se ha convertido en uno de los \u00e1mbitos fundamentales de crecimiento econ\u00f3mico. Su papel ya no se limita simplemente a resolver problemas est\u00e9ticos, sino, m\u00e1s bien, a inventar nuevos productos, nuevos mercados y nuevas econom\u00edas. El dise\u00f1o se est\u00e1 convirtiendo en una \u2018profesi\u00f3n de masas’ y est\u00e1 acaparando cada vez m\u00e1s atenci\u00f3n por parte de las universidades, escuelas y profesionales de toda Europa, Jap\u00f3n, Estados Unidos, India, China y Corea as\u00ed como del resto del mundo industrializado y en desarrollo.<\/p>\n
Hoy en d\u00eda, los dise\u00f1adores j\u00f3venes no s\u00f3lo se ocupan del dise\u00f1o de producto: La figura del profesional engloba tareas, en parte, propias del director art\u00edstico, del asesor estrat\u00e9gico y de los responsables de comunicaciones, promoci\u00f3n e investigaci\u00f3n. En este sentido, ha aflorado un panorama de dise\u00f1adores j\u00f3venes, que, m\u00e1s que productos, crean procesos. Estos nuevos dise\u00f1adores ya no son los herederos de los maestros que creaban productos acabados funcionales y terminados con car\u00e1cter definitivo. \u00abEs como si, en realidad, no estuvi\u00e9ramos hablando sobre el nuevo dise\u00f1o, sino, m\u00e1s bien, discutiendo una met\u00e1fora filos\u00f3fica\u00bb, asegura Andrea Branzi, arquitecto y dise\u00f1ador y director de dise\u00f1o de la exposici\u00f3n.<\/p>\n
En la actualidad, los dise\u00f1adores ya no responden a los estrictos est\u00e1ndares industriales. El dise\u00f1o se ha vuelto m\u00e1s espont\u00e1neo con la finalidad de reafirmar la propia capacidad creativa de los dise\u00f1adores para dar a luz cosas diferentes y originales al resto, ya sean productos, empresas, servicios o informaci\u00f3n.<\/p>\n
Coordinadora del proyecto: <\/strong>Silvana Annicchiarico
\nComisario y Director de Dise\u00f1o de la Exposici\u00f3n: <\/strong>Andrea Branzi
\nAsesores de Dise\u00f1o Vasco Actual:<\/strong>
\nBenicio Aguerrea. Coordinador de EIDE Asociaci\u00f3n de Dise\u00f1adores de Euskadi<\/em>
\nLeire Aldabaldetreku. Directora Cluster Habic Asociaci\u00f3n Cluster del H\u00e1bitat, Oficina, Madera y Contract<\/em>
\nJon Abad Aguirre de ABAD Dise\u00f1o<\/em>
\nBrigitte Sauvage y Carlos Alonso Pascual. Socios Fundadores y Co-Directores de Dise\u00f1o ADN Design<\/em>
\nAng\u00e9lica Barco. Directora Creativa de La Casa A<\/em><\/p>\nDISE\u00d1O VASCO ACTUAL <\/strong><\/p>\nEl Dise\u00f1o Vasco Actual ocupa una posici\u00f3n relevante en el panorama del dise\u00f1o internacional. Sus productos muestran alternativas y soluciones innovadoras, en las que el talento creativo vasco se pone al servicio de la industria, para conseguir una mayor calidad en lo cotidiano.<\/p>\n
Los productos seleccionados para esta muestra son algunos de los m\u00e1s significativos entre los creados en los \u00faltimos a\u00f1os en el entorno vasco, en sus diferentes \u00e1reas. De esta manera, Alh\u00f3ndigaBilbao pretende ofrecer la realidad del Dise\u00f1o Vasco Actual en la que confluyen los m\u00e1s reconocidos\/as dise\u00f1adores\/as y las empresas m\u00e1s prestigiosas.<\/p>\n
EXPOSICI\u00d3N<\/span>
\n 8 febrero \u2013 5 mayo<\/span>
\n Sala de Exposiciones. Planta -2<\/span>
\n Entrada libre<\/span><\/p>\n+ info<\/span><\/a><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"
Triennale Design Museum presenta en Alh\u00f3ndigaBilbao \u2018The New Italian Desing 2.0′, una visi\u00f3n panor\u00e1mica del dise\u00f1o italiano contempor\u00e1neo que explica y describe la transici\u00f3n del movimiento y sus v\u00ednculos con los cambios econ\u00f3micos, pol\u00edticos y tecnol\u00f3gicos que han tenido lugar con el nuevo siglo. La exposici\u00f3n muestra los resultados de la encuesta sobre Nuevo Dise\u00f1o […]<\/p>\n","protected":false},"author":2,"featured_media":29076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1382],"tags":[],"class_list":{"0":"post-29073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventos","8":"category-exposiciones"},"yoast_head":"\n
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