{"id":29073,"date":"2013-02-07T06:50:33","date_gmt":"2013-02-07T06:50:33","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=29073"},"modified":"2020-02-10T19:25:14","modified_gmt":"2020-02-10T18:25:14","slug":"the-new-italian-desing-2-0-diseno-vasco-actual","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/the-new-italian-desing-2-0-diseno-vasco-actual\/","title":{"rendered":"The New Italian Desing 2.0 – Dise\u00f1o Vasco Actual The New Italian Desing 2.0 – Dese\u00f1o Vasco Actual The New Italian Desing 2.0 – Basque Desing Today "},"content":{"rendered":"

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Triennale Design Museum presenta en Alh\u00f3ndigaBilbao \u2018The New Italian Desing 2.0′, una visi\u00f3n panor\u00e1mica del dise\u00f1o italiano contempor\u00e1neo que explica y describe la transici\u00f3n del movimiento y sus v\u00ednculos con los cambios econ\u00f3micos, pol\u00edticos y tecnol\u00f3gicos que han tenido lugar con el nuevo siglo.<\/p>\n

La exposici\u00f3n muestra los resultados de la encuesta sobre Nuevo Dise\u00f1o Italiano efectuada por la Triennale di Milano en abril de 2006 y actualizada hasta la primera d\u00e9cada del presente siglo. Concebida como se\u00f1al de reconocimiento y, al mismo tiempo, como censo y muestra representativa de los j\u00f3venes dise\u00f1adores italianos a nivel nacional, esta encuesta, en la que se registraron 600 dise\u00f1adores, part\u00eda de la idea de que el paso del siglo XX al XXI no se caracterizaba por nuevas tendencias de estilo en el \u00e1mbito del dise\u00f1o, sino, m\u00e1s bien, por un cambio significativo en el rol de la profesi\u00f3n.<\/p>\n

La exposici\u00f3n abarca m\u00e1s de 160 tem\u00e1ticas relativas al dise\u00f1o de producto, dise\u00f1o gr\u00e1fico y objetos decorativos como joyas, bolsos y accesorios. Algunos son proyectos de investigaci\u00f3n, otros hacen referencia al dise\u00f1o de alimentos y tambi\u00e9n al dise\u00f1o de interiores. Las obras incluyen desde prototipos de elaboraci\u00f3n propia hasta productos en serie a gran escala o desde obras de arte hasta artefactos puramente industriales. Muchos de los dise\u00f1adores que participan en esta exposici\u00f3n son artistas de renombre internacional y desempe\u00f1an su labor en empresas importantes del sector industrial. Como exposici\u00f3n itinerante, \u2018The New Italian Desing 2.0′, proviene de Estambul y China (Pek\u00edn y Nantou).<\/p>\n

Cambio de rol<\/strong><\/p>\n

El dise\u00f1o se ha convertido en uno de los \u00e1mbitos fundamentales de crecimiento econ\u00f3mico. Su papel ya no se limita simplemente a resolver problemas est\u00e9ticos, sino, m\u00e1s bien, a inventar nuevos productos, nuevos mercados y nuevas econom\u00edas. El dise\u00f1o se est\u00e1 convirtiendo en una \u2018profesi\u00f3n de masas’ y est\u00e1 acaparando cada vez m\u00e1s atenci\u00f3n por parte de las universidades, escuelas y profesionales de toda Europa, Jap\u00f3n, Estados Unidos, India, China y Corea as\u00ed como del resto del mundo industrializado y en desarrollo.<\/p>\n

Hoy en d\u00eda, los dise\u00f1adores j\u00f3venes no s\u00f3lo se ocupan del dise\u00f1o de producto: La figura del profesional engloba tareas, en parte, propias del director art\u00edstico, del asesor estrat\u00e9gico y de los responsables de comunicaciones, promoci\u00f3n e investigaci\u00f3n. En este sentido, ha aflorado un panorama de dise\u00f1adores j\u00f3venes, que, m\u00e1s que productos, crean procesos. Estos nuevos dise\u00f1adores ya no son los herederos de los maestros que creaban productos acabados funcionales y terminados con car\u00e1cter definitivo. \u00abEs como si, en realidad, no estuvi\u00e9ramos hablando sobre el nuevo dise\u00f1o, sino, m\u00e1s bien, discutiendo una met\u00e1fora filos\u00f3fica\u00bb, asegura Andrea Branzi, arquitecto y dise\u00f1ador y director de dise\u00f1o de la exposici\u00f3n.<\/p>\n

En la actualidad, los dise\u00f1adores ya no responden a los estrictos est\u00e1ndares industriales. El dise\u00f1o se ha vuelto m\u00e1s espont\u00e1neo con la finalidad de reafirmar la propia capacidad creativa de los dise\u00f1adores para dar a luz cosas diferentes y originales al resto, ya sean productos, empresas, servicios o informaci\u00f3n.<\/p>\n

Coordinadora del proyecto: <\/strong>Silvana Annicchiarico
\nComisario y Director de Dise\u00f1o de la Exposici\u00f3n: <\/strong>Andrea Branzi
\nAsesores de Dise\u00f1o Vasco Actual:<\/strong>
\nBenicio Aguerrea. Coordinador de EIDE Asociaci\u00f3n de Dise\u00f1adores de Euskadi<\/em>
\nLeire Aldabaldetreku. Directora Cluster Habic Asociaci\u00f3n Cluster del H\u00e1bitat, Oficina, Madera y Contract<\/em>
\nJon Abad Aguirre de ABAD Dise\u00f1o<\/em>
\nBrigitte Sauvage y Carlos Alonso Pascual. Socios Fundadores y Co-Directores de Dise\u00f1o ADN Design<\/em>
\nAng\u00e9lica Barco. Directora Creativa de La Casa A<\/em><\/p>\n

DISE\u00d1O VASCO ACTUAL <\/strong><\/p>\n

El Dise\u00f1o Vasco Actual ocupa una posici\u00f3n relevante en el panorama del dise\u00f1o internacional. Sus productos muestran alternativas y soluciones innovadoras, en las que el talento creativo vasco se pone al servicio de la industria, para conseguir una mayor calidad en lo cotidiano.<\/p>\n

Los productos seleccionados para esta muestra son algunos de los m\u00e1s significativos entre los creados en los \u00faltimos a\u00f1os en el entorno vasco, en sus diferentes \u00e1reas. De esta manera, Alh\u00f3ndigaBilbao pretende ofrecer la realidad del Dise\u00f1o Vasco Actual en la que confluyen los m\u00e1s reconocidos\/as dise\u00f1adores\/as y las empresas m\u00e1s prestigiosas.<\/p>\n

EXPOSICI\u00d3N<\/span>
\n 8 febrero \u2013 5 mayo<\/span>
\n Sala de Exposiciones. Planta -2<\/span>
\n Entrada libre<\/span><\/p>\n

+ info<\/span><\/a><\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

Triennale Design Museum presenta en Alh\u00f3ndigaBilbao \u2018The New Italian Desing 2.0′, unha visi\u00f3n panor\u00e1mica do dese\u00f1o italiano contempor\u00e1neo que explica e describe a transici\u00f3n do movemento e os seus v\u00ednculos cos cambios econ\u00f3micos, pol\u00edticos e tecnol\u00f3xicos que han ter lugar co novo s\u00e9culo.<\/p>\n

A exposici\u00f3n mostra os resultados da enquisa sobre Novo Dese\u00f1o Italiano efectuada pola Triennale dei Milano en abril de 2006 e actualizada ata a primeira d\u00e9cada do presente s\u00e9culo. Concibida como sinal de reco\u00f1ecemento e, ao mesmo tempo, como censo e mostra representativa dos mozos dise\u00f1adores italianos a nivel nacional, esta enquisa, na que se rexistraron 600 dise\u00f1adores, part\u00eda da idea de que o paso do s\u00e9culo XX ao XXI non se caracterizaba por novas tendencias de estilo no \u00e1mbito do dese\u00f1o, sen\u00f3n, m\u00e1is ben, por un cambio significativo no rol da profesi\u00f3n.<\/p>\n

A exposici\u00f3n abarca m\u00e1is de 160 tem\u00e1ticas relativas ao dese\u00f1o de produto, dese\u00f1o gr\u00e1fico e obxectos decorativos como xoias, bolsos e accesorios. Alg\u00fans son proxectos de investigaci\u00f3n, outros fan referencia ao dese\u00f1o de alimentos e tam\u00e9n ao dese\u00f1o de interiores. As obras incl\u00faen desde prototipos de elaboraci\u00f3n propia ata produtos en serie a gran escala ou desde obras de arte ata artefactos puramente industriais. Moitos dos dise\u00f1adores que participan nesta exposici\u00f3n son artistas de renombre internacional e desempe\u00f1an o seu labor en empresas importantes do sector industrial. Como exposici\u00f3n itinerante, \u2018The New Italian Desing 2.0′, prov\u00e9n de Estambul e Chinesa (Pek\u00edn e Nantou).<\/p>\n

Cambio de rol<\/strong><\/p>\n

O dese\u00f1o converteuse nun dos \u00e1mbitos fundamentais de crecemento econ\u00f3mico. O seu papel xa non se limita simplemente a resolver problemas est\u00e9ticos, sen\u00f3n, m\u00e1is ben, a inventar novos produtos, novos mercados e novas econom\u00edas. O dese\u00f1o estase convertendo nunha \u2018profesi\u00f3n de masas’ e est\u00e1 acaparando cada vez m\u00e1is atenci\u00f3n por parte das universidades, escolas e profesionais de toda Europa, Xap\u00f3n, Estados Unidos, India, Chinesa e Corea as\u00ed como do resto do mundo industrializado e en desenvolvemento.<\/p>\n

Hoxe en d\u00eda, os dise\u00f1adores novos non s\u00f3 se ocupan do dese\u00f1o de produto: A figura do profesional engloba tarefas, en parte, propias do director art\u00edstico, do asesor estrat\u00e9xico e dos responsables de comunicaci\u00f3ns, promoci\u00f3n e investigaci\u00f3n. Neste sentido, aflorou un panorama de dise\u00f1adores novos, que, m\u00e1is que produtos, crean procesos. Estes novos dise\u00f1adores xa non son os herdeiros dos mestres que creaban produtos acabados funcionales e terminados con car\u00e1cter definitivo. \u00ab\u00c9 coma se, en realidade, non estiv\u00e9semos falando sobre o novo dese\u00f1o, sen\u00f3n, m\u00e1is ben, discutindo unha met\u00e1fora filos\u00f3fica\u00bb, asegura Andrea Branzi, arquitecto e dise\u00f1ador e director de dese\u00f1o da exposici\u00f3n.<\/p>\n

Na actualidade, os dise\u00f1adores xa non responden aos estritos est\u00e1ndares industriais. O dese\u00f1o volveuse m\u00e1is espont\u00e1neo coa finalidade de reafirmar a propia capacidade creativa dos dise\u00f1adores para dar a luz cosas diferentes e orixinais ao resto, xa sexan produtos, empresas, servizos ou informaci\u00f3n.<\/p>\n

<\/strong>Coordinadora do proxecto: Silvana Annicchiarico
\nComisario e Director de Dese\u00f1o da Exposici\u00f3n: Andrea Branzi
\nAsesores de Dese\u00f1o Vasco Actual:
\nBenicio Aguerrea. Coordinador de EIDE Asociaci\u00f3n de Dise\u00f1adores de Euskadi
\nLeire Aldabaldetreku. Directora Cluster Habic Asociaci\u00f3n Cluster do H\u00e1bitat, Oficina, Madeira e Contract
\nJon Abad Aguirre de ABAD Dese\u00f1o
\nBrigitte Sauvage e Carlos Alonso Pascual. Socios Fundadores e Co-Directores de Dese\u00f1o ADN Design
\nAng\u00e9lica Barco. Directora Creativa da Casa A<\/em><\/p>\n

DESE\u00d1O VASCO ACTUAL <\/strong><\/p>\n

O Dese\u00f1o Vasco Actual ocupa unha posici\u00f3n relevante no panorama do dese\u00f1o internacional. Os seus produtos mostran alternativas e soluci\u00f3ns innovadoras, nas que o talento creativo vasco ponse ao servizo da industria, para conseguir unha maior calidade no coti\u00e1n.<\/p>\n

Os produtos seleccionados para esta mostra son alg\u00fans dos m\u00e1is significativos entre os creados nos \u00faltimos anos na contorna vasca, nas s\u00faas diferentes \u00e1reas. Deste xeito, Alh\u00f3ndigaBilbao pretende ofrecer a realidade do Dese\u00f1o Vasco Actual na que confl\u00faen os m\u00e1is reco\u00f1ecidos\/as dise\u00f1adores\/as e as empresas m\u00e1is prestixiosas.<\/p>\n

EXPOSICI\u00d3N<\/span>
\n 8 febreiro \u2013 5 maio<\/span>
\n Sala de Exposici\u00f3ns. Planta -2<\/span>
\n Entrada libre<\/span><\/p>\n

+ info<\/span><\/a><\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

Triennale Design Museum presents in Alh\u00f3ndigaBilbao \u2018The New Italian Design 2.0′ exhibition, an overview on contemporary Italian design that explains and describes the transition of the movement and its links with economic, political, technology changes that occurred over the century.<\/p>\n

The exhibition presents the results of the survey New Italian Design carried out by the Triennale di Milano in April 2006 and updated to the first decade of the new Century. The survey was aimed at designers acting as designers, art-directors, consultants, service, communication and promotion organizers for the environment and for processes. It was open to anyone of Italian nationality who was actively involved in research, experimentation, concept creation. Intended to be a sign of recognition, a census, and a representation of young Italian designers on a national scale, it was based on the idea that the passage from the XX to the XXI century was not characterized by new stylistic tendencies in the design field, but rather a substantial change in the role of the profession.<\/p>\n

The exhibition consists of over 160 pieces centring on product design, graphic design and decorative items such as jewellery, bags and accessories. Some are research projects and others focus on food design or interior design.<\/p>\n

The exhibited works range from self produced prototypes to large-series products, from works of art to merely industrial artefacts. Many of the involved designers are already well established at international level and are employed for important companies in the industry.<\/p>\n

\u2018The New Italian Design 2.0′ is a touring exhibition that has recently been on show in Istanbul and China (Beijing and Nantou).<\/p>\n

A change of role<\/strong><\/p>\n

Design has become one of the most vital areas of economic growth today. Its role is no longer simply to resolve style issues, but rather to invent new products, new markets and new economies. Design is becoming a \u2018mass profession’ and is increasingly attracting the attention of universities, schools and professionals throughout Europe, Japan, the USA, India, China and Korea and the rest of the industrialised and developing world.<\/p>\n

Young designers today are not only concerned with product design itself: part of a professional designer’s work is now very much in line with that of an art director, a strategic consultant or a communication, promotion or research manager.<\/p>\n

A result of this is the recent appearance of an array of young designers who create processes rather than products, and who are no longer the mere successors of the master craftsmen who produced functional, totally finished products. \u00abIt’s as if we were not really talking about new design at all, but rather debating a philosophical metaphor\u00bb, says Andrea Branzi, architect and designer and the exhibition’s design director.<\/p>\n

Designers today no longer cater to strict industrial standards. Design has become more spontaneous, with the purpose of reaffirming the designers’ actual creative capacity in order to produce something original that stands out from the rest, whether this means products, enterprises, services or information.<\/p>\n

Project coordinator: <\/strong>Silvana Annicchiarico
\nExhibition Curator and Design Director: <\/strong>Andrea Branzi
\nConsultants for Basque Design Today:<\/strong>
\nBenicio Aguerrea. Coordinator of the EIDE Association of Basque Designers<\/em>
\nLeire Aldabaldetreku. Director of Cluster Habic (Habitat, Office, Wood and Contract Furnishing Cluster Association)<\/em>
\nJon Abad Aguirre of ABAD Dise\u00f1o<\/em>
\nBrigitte Sauvage and Carlos Alonso Pascual. Founder Members and Design Co-Directors of ADN Design<\/em>
\nAng\u00e9lica Barco. Creative Director of La Casa A<\/em><\/p>\n

BASQUE DESING TODAY<\/strong><\/p>\n

Basque Design Today is at the cutting edge of the international design scenario. Basque creative talent provides highly innovative solutions and alternatives, serving industry by enhancing the quality of the everyday objects around us.<\/p>\n

The products chosen to form part of this exhibition are some of the most significant of those created in the Basque Country over the last few years, in the different fields of design. Alh\u00f3ndigaBilbao aims to showcase the situation of Basque Design Today through its most acclaimed designers and most prestigious firms.<\/p>\n

EXPOSITION<\/span>
\n 8 february \u2013 5 may<\/span>
\n Exhibition Hall. 2nd floor<\/span>
\n Free entry<\/span><\/p>\n

+ info<\/span><\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Triennale Design Museum presenta en Alh\u00f3ndigaBilbao \u2018The New Italian Desing 2.0′, una visi\u00f3n panor\u00e1mica del dise\u00f1o italiano contempor\u00e1neo que explica y describe la transici\u00f3n del movimiento y sus v\u00ednculos con los cambios econ\u00f3micos, pol\u00edticos y tecnol\u00f3gicos que han tenido lugar con el nuevo siglo. La exposici\u00f3n muestra los resultados de la encuesta sobre Nuevo Dise\u00f1o […]<\/p>\n","protected":false},"author":2,"featured_media":29076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1382],"tags":[],"class_list":["post-29073","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eventos","category-exposiciones"],"yoast_head":"\nThe New Italian Desing 2.0 - Dise\u00f1o Vasco Actual The New Italian Desing 2.0 - Dese\u00f1o Vasco Actual The New Italian Desing 2.0 - Basque Desing Today - veredes<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: The New Italian Desing 2.0 - Dise\u00f1o Vasco Actual The New Italian Desing 2.0 - Dese\u00f1o Vasco Actual The New Italian Desing 2.0 - Basque Desing Today\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/the-new-italian-desing-2-0-diseno-vasco-actual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Italian Desing 2.0 - 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