{"id":24325,"date":"2018-10-19T00:01:15","date_gmt":"2018-10-18T22:01:15","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=24325"},"modified":"2023-05-12T17:06:17","modified_gmt":"2023-05-12T15:06:17","slug":"thoughts-on-the-everyday-miquel-lacasta","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/thoughts-on-the-everyday-miquel-lacasta\/","title":{"rendered":"Thoughts on the Everyday | Miquel Lacasta"},"content":{"rendered":"<p>[:es]<figure id=\"attachment_67640\" aria-describedby=\"caption-attachment-67640\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67640 size-full\" title=\"Fragmento de la obra maison de poup\u00e9es del fot\u00f3grafo Francis Meslet\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet.jpg\" alt=\"Fragmento de la obra maison de poup\u00e9es del fot\u00f3grafo Francis Meslet\" width=\"1200\" height=\"735\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet.jpg 1200w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-300x184.jpg 300w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-1024x627.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-67640\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Fragmento de la obra maison de poup\u00e9es del fot\u00f3grafo Francis Meslet<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">En 1997, <a href=\"http:\/\/www.dberke.com\/\" target=\"_blank\" rel=\"noopener\">Deborah Berke<\/a>, profesora de Yale publica el texto\u00a0<em>Thoughts on the Everyday\u00a0<\/em>dentro del libro\u00a0<em>Architecture of the Everyday,<\/em><sup>1<\/sup><em>\u00a0<\/em>editado por <a href=\"http:\/\/www.stevenharrisarchitects.com\/\" target=\"_blank\" rel=\"noopener\">Steven Harris<\/a> y ella misma. El texto es un alegato contra la influencia de los media en la arquitectura, la usurpaci\u00f3n de la publicidad diaria en nuestras vidas y por extensi\u00f3n, la emergencia de arquitectos\/marca y de edificios firmados por ellos. B\u00e1sicamente desarrolla un posicionamiento contra lo que poco despu\u00e9s llamar\u00edamos los <a href=\"https:\/\/veredes.es\/blog\/tag\/star-system\/\" target=\"_blank\" rel=\"noopener\">star-architects<\/a>.<\/p>\n<p style=\"text-align: justify;\">Como contraposici\u00f3n a estos productos arquitect\u00f3nicos de perfil publicitario, Berke advoca por una arquitectura del d\u00eda a d\u00eda, implicada en las realidades tel\u00faricas de la disciplina, es decir, un planteo de la arquitectura basada en sus ocupantes, por la v\u00eda de considerar principalmente el programa y la materialidad. Una vuelta a las esencias, por as\u00ed decirlo.<\/p>\n<p style=\"text-align: justify;\">Berke va desgranando en el texto una serie de categor\u00edas de lo que entiende por una arquitectura del d\u00eda a d\u00eda, como son\u00a0<em>lo gen\u00e9rico, lo vulgar,\u00a0<\/em>o\u00a0<em>lo com\u00fan.\u00a0<\/em>En relaci\u00f3n a\u00a0<em>lo com\u00fan,\u00a0<\/em>un concepto que ha resurgido en diferentes \u00e1mbitos de la reflexi\u00f3n arquitect\u00f3nica \u00faltimamente, Berke dice \u2026<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em>una arquitectura de cada d\u00eda, debe ser banal o com\u00fan. No debe buscar ninguna distinci\u00f3n en intentar ser extraordinaria, que en la mayor\u00eda de los casos resulta una falsificaci\u00f3n o un sustituto de lo verdaderamente extraordinario. A cambio del hecho de que esta arquitectura rechace decir \u201cm\u00edrame\u201d, al menos no te dice lo que tienes que pensar. Permite proveerte de sus propios significados.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">En la rec\u00e1mara del texto de Berke, no deja de sonar el eco de <a href=\"https:\/\/veredes.es\/blog\/tag\/robert-venturi\/\" target=\"_blank\" rel=\"noopener\">Robert Venturi<\/a> y <a href=\"https:\/\/veredes.es\/blog\/tag\/denise-scott-brown\/\" target=\"_blank\" rel=\"noopener\">Denise Scott Brown<\/a> y su plegaria\u00a0<em>por una arquitectura fea y ordinaria.<\/em><sup>2<\/sup><em>\u00a0<\/em>Es decir, un torpedo direccionado en ambos casos a la l\u00ednea de flotaci\u00f3n de los pont\u00edfices de la belleza, la est\u00e9tica y la tendencia en forma de cr\u00edticos, comisarios y arquitectos borrachos de s\u00ed mismos. Si la arquitectura debe encontrar lo com\u00fan, puede ser simplemente ordinaria e incluso fea, ya no hay nada que se\u00f1alar, ni que rese\u00f1ar por parte del sistema.<\/p>\n<p style=\"text-align: justify;\">Sin embargo hay una diferencia sustancial entre el texto de Berke y los textos de la saga Venturi\/Scott Brown. En el caso de los segundos, al igual que anteriormente en los textos de <a href=\"https:\/\/veredes.es\/blog\/tag\/peter-y-alison-smithson\/\" target=\"_blank\" rel=\"noopener\">Alison y Peter Smithson<\/a> una d\u00e9cada antes, la inspiraci\u00f3n para vislumbrar una reflexi\u00f3n activa y cr\u00edtica de la sociedad proven\u00eda de la fascinaci\u00f3n por la cultura popular, principalmente por el papel de la publicidad, ya totalmente integrada en ella. Es decir, el medio y la manera de acceder a los registros esenciales de la sociedad de los 60\u2019s y 70\u2019s era a trav\u00e9s de los medios publicitarios, debido a la creencia, que estos enmarcaban perfectamente el esp\u00edritu y los deseos de la sociedad del momento. Contrariamente, Berke, rechaza de plano la equidad inherente al posicionamiento anterior de que\u00a0<em>marqueting de \u00e9xito,\u00a0<\/em>equivale a\u00a0<em>cultura popular.<\/em><\/p>\n<p style=\"text-align: justify;\">Beker se rebela contra el establecimiento galopante de la megaloman\u00eda arquitect\u00f3nica y la dimensi\u00f3n cada vez m\u00e1s rampante de una cultural comercial. Igualmente se intuye que se aleja deliberadamente de la dimensi\u00f3n del arquitecto como artista, como gur\u00fa o como mes\u00edas.<\/p>\n<p style=\"text-align: justify;\">En cierto sentido la propuesta escrita de Beker se podr\u00eda resumir como un intento de plantear el hecho arquitect\u00f3nico sin voluntad de trascendencia, centr\u00e1ndose en lo que podr\u00eda llamarse\u00a0<em>una actitud de servicio.\u00a0<\/em>Es decir, despojar la arquitectura de toda su carga redentora y concentrarse en las mejores condiciones para que la arquitectura sirva a la gente.<\/p>\n<p style=\"text-align: justify;\">Sin duda, el planteo, partiendo de que el texto responde a una preocupaci\u00f3n genuina de la autora, es interesante, pero abre una serie de interrogantes de forma inmediata.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>\u00bfQu\u00e9 pasa con la dimensi\u00f3n est\u00e9tica de lo arquitect\u00f3nico? \u00bfIncorpora esta reflexi\u00f3n la dimensi\u00f3n emocional de la arquitectura? \u00bfPuede definirse la arquitectura desde una confrontaci\u00f3n directa con conceptos como \u201clo gen\u00e9rico\u201d, \u201clo com\u00fan\u201d, \u201clo banal\u201d, \u201clo ordinario\u201d, \u201clo an\u00f3nimo\u201d, \u201clo crudo\u201d, \u201clo vulgar y visceral\u201d, \u201clo sensual\u201d?<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Quiz\u00e1s el planteo de la autora deja finalmente insatisfecho, porque en realidad no aporta grandes soluciones, lo cual era de esperar. Me atrever\u00eda a decir, que\u00a0<em>la arquitectura de cada d\u00eda,\u00a0<\/em>no resuelve precisamente el binomio entre trascendencia e intrascendencia, y su apuesta por lo estrictamente disciplinar, no permite abordar este tema, a mi parecer, tan central.<\/p>\n<p style=\"text-align: justify;\">En el mejor de los casos, y visto con la perspectiva actual, la importancia de\u00a0<em>Thoughts on the everyday,\u00a0<\/em>reside en mostrar, o mejor, en demostrar que las dimensiones que podr\u00edamos llamar m\u00e1s emocionales o atmosf\u00e9ricas de la arquitectura, e igualmente los vectores trascendentes que necesariamente conviven con el hecho de proyectar arquitectura, no pueden dejarse a un lado. Me refiero a que en el contexto local Europeo, de crisis profunda y resaca, todav\u00eda m\u00e1s profunda, muchas voces est\u00e1n clamando por una cierta re-disciplina de la arquitectura.<\/p>\n<p style=\"text-align: justify;\">Como apuntaba anteriormente, tanto en el lema de la 13 edici\u00f3n de la Biennale de Venecia de arquitectura,\u00a0<em>Common Ground,\u00a0<\/em>como en el lema del \u00faltimo congreso de la Fundaci\u00f3n Arquitectura y Sociedad,\u00a0<em>lo com\u00fan,\u00a0<\/em>se adivina esta voluntad de volver a lo b\u00e1sico. Hasta aqu\u00ed nada que objetar. Sin embargo, creo que ser\u00eda tambi\u00e9n interesante, re-explorar nuevas dimensiones est\u00e9ticas en la arquitectura, una vez nos hemos desecho de la mugre comercial y vendedora que parec\u00eda haber colmatado todas las aspiraciones del arquitecto y la arquitectura media.<\/p>\n<p style=\"text-align: justify;\">Quiero decir, por ejemplo, que por pura ley del p\u00e9ndulo, no vayamos a hacer de la austeridad una nueva categor\u00eda moral sin m\u00e1s. La arquitectura, por suerte o por desgracia, es mucho m\u00e1s compleja que una idea, que un concepto o que un movimiento cultural. Es abierta, dispar, multifactorial y constantemente \u00e1vida de nuevos <em>inputs<\/em> y <em>outputs<\/em>. Esta es una realidad que hay que saber ecualizar en todo momento y en su justa medida, para evitar posicionamientos cortoplacistas.<\/p>\n<p style=\"text-align: justify;\">La arquitectura est\u00e1 intentando buscarse de nuevo, buscar sus m\u00faltiples facetas, sus apasionantes retos, unas veces hilvanando propuestas voluptuosas, porque la naturaleza del encargo as\u00ed lo requiere, otras, quiz\u00e1s hoy una gran mayor\u00eda, trabajando sobre m\u00ednimos presupuestarios. Pero no confundamos la voluptuosidad con la irresponsabilidad, ni los m\u00ednimos presupuestarios con ambiciones m\u00ednimas.<\/p>\n<p style=\"text-align: justify;\">Hay que volver a confiar en que los arquitectos, haciendo arquitectura cada d\u00eda desde una buena entendida ambici\u00f3n, consigan realizar esa arquitectura de cada d\u00eda, que Beker parece invocar.<\/p>\n<p style=\"text-align: justify;\">Miquel Lacasta. Doctor arquitecto<br \/>\nBarcelona,\u00a0septiembre 2012<\/p>\n<p style=\"text-align: justify;\">Notas:<\/p>\n<div style=\"text-align: justify;\">\n<p><sup>1<\/sup>\u00a0BERKE, Deborah,\u00a0<em>Thoughts on the Everyday,\u00a0<\/em>del libro\u00a0<em>Architecture of the Everyday,\u00a0<\/em>Steve Harris, Deborah Beker ed., Princeton Architectural Press, Nueva York, 1997<\/p>\n<div>\n<p><sup>2<\/sup>\u00a0VENTURI, Robert, SCOTT BROWN, Denise, IZENOUR, Steven,\u00a0<em><a href=\"https:\/\/www.amazon.es\/gp\/product\/0262220156?ie=UTF8&amp;tag=wwwveredeses-21&amp;camp=3638&amp;linkCode=xm2&amp;creativeASIN=0262220156\" target=\"_blank\" rel=\"noopener\">Learning from la Vegas<\/a>,\u00a0<\/em>MIT Press, Cambridge, 1977<\/p>\n<\/div>\n<\/div>\n<p>[:gl]<figure id=\"attachment_67640\" aria-describedby=\"caption-attachment-67640\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-67640\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-1024x627.jpg\" alt=\"Fragmento de la obra maison de poup\u00e9es del fot\u00f3grafo Francis Meslet\" width=\"640\" height=\"392\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-1024x627.jpg 1024w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-300x184.jpg 300w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-67640\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Fragmento da obra maison de poup\u00e9es do fot\u00f3grafo Francis Meslet<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">En 1997, <a href=\"http:\/\/www.dberke.com\/\" target=\"_blank\" rel=\"noopener\">Deborah Berke<\/a>,\u00a0profesora de Iale publica o texto <em>Thoughts on the Everyday\u00a0<\/em>dentro do libro\u00a0<em>Architecture of the Everyday,<\/em><sup>1<\/sup><em>\u00a0<\/em>editado por <a href=\"http:\/\/www.stevenharrisarchitects.com\/\" target=\"_blank\" rel=\"noopener\">Steven Harris<\/a>\u00a0e ela mesma.\u00a0O texto \u00e9 un alegato contra a influencia dos media na arquitectura, a usurpaci\u00f3n da publicidade diaria nas nosas vidas e por extensi\u00f3n, a urxencia de arquitectos\/marca e de edificios asinados por eles. Basicamente desenvolve un posicionamiento contra o que pouco despois chamariamos os <a href=\"https:\/\/veredes.es\/blog\/tag\/star-system\/\" target=\"_blank\" rel=\"noopener\">star-architects<\/a>.<\/p>\n<p style=\"text-align: justify;\">Como contraposici\u00f3n a estes produtos arquitect\u00f3nicos de perfil publicitario, Berke advoca por unha arquitectura do d\u00eda a d\u00eda, implicada nas realidades tel\u00faricas da disciplina, \u00e9 dicir, un suscito da arquitectura baseada nas s\u00faas ocupantes, pola v\u00eda de considerar principalmente o programa e a materialidad. Unha volta \u00e1s esencias, por as\u00ed dicilo.<\/p>\n<p style=\"text-align: justify;\">Berke vai debullando no texto unha serie de categor\u00edas do que entende por unha arquitectura do d\u00eda a d\u00eda, como son o <em>xen\u00e9rico, o vulgar, ou o com\u00fan<\/em>. En relaci\u00f3n ao com\u00fan, un concepto que rexurdiu en diferentes \u00e1mbitos da reflexi\u00f3n arquitect\u00f3nica ultimamente, Berke di \u2026<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em>unha arquitectura de cada d\u00eda, debe ser banal ou com\u00fan. Non debe buscar ningunha distinci\u00f3n en tentar ser extraordinaria, que na maior\u00eda dos casos resulta unha falsificaci\u00f3n ou un substituto do verdadeiramente extraordinario. A cambio do feito de que esta arquitectura rexeite dicir \u201cm\u00edrame\u201d, polo menos non che di o que tes que pensar. Permite proverche dos seus propios significados.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Na rec\u00e1mara do texto de Berke, non deixa de soar o eco de <a href=\"https:\/\/veredes.es\/blog\/gl\/tag\/robert-venturi\/\" target=\"_blank\" rel=\"noopener\">Robert Venturi<\/a>\u00a0e\u00a0<a href=\"https:\/\/veredes.es\/blog\/gl\/tag\/denise-scott-brown\/\" target=\"_blank\" rel=\"noopener\">Denise Scott Brown<\/a> e a s\u00faa pregaria por <em>unha arquitectura fea e ordinaria.<\/em><sup>2<\/sup>\u00a0\u00c9 dicir, un torpedo direccionado en ambos os casos \u00e1 li\u00f1a de flotaci\u00f3n dos pont\u00edfices da beleza, a est\u00e9tica e a tendencia en forma de cr\u00edticos, comisarios e arquitectos b\u00e9bedos de si mesmos. Se a arquitectura debe atopar o com\u00fan, pode ser simplemente ordinaria e mesmo fea, xa non hai nada que sinalar, nin que apuntar por parte do sistema.<\/p>\n<p style=\"text-align: justify;\">Con todo hai unha diferenza substancial entre o texto de Berke e os textos da saga Venturi\/ Scott Brown. No caso dos segundos, do mesmo xeito que anteriormente nos textos de <a href=\"https:\/\/veredes.es\/blog\/gl\/tag\/peter-y-alison-smithson\/\" target=\"_blank\" rel=\"noopener\">Alison\u00a0e Peter Smithson<\/a> unha d\u00e9cada antes, a inspiraci\u00f3n para albiscar unha reflexi\u00f3n activa e cr\u00edtica da sociedade provi\u00f1a da fascinaci\u00f3n pola cultura popular, principalmente polo papel da publicidade, xa totalmente integrada nela. \u00c9 dicir, o medio e a maneira de acceder aos rexistros esenciais da sociedade dos 60\u2019s e 70\u2019s era a trav\u00e9s dos medios publicitarios, debido \u00e1 crenza, que estes enmarcaban perfectamente o esp\u00edrito e os desexos da sociedade do momento. Contrariamente, Berke, rexeita de plano a equidade inherente ao posicionamento anterior de que <em>marqueting de \u00e9xito<\/em>, equivale a<em> cultura popular<\/em>.<\/p>\n<p style=\"text-align: justify;\">Beker reb\u00e9lase contra o establecemento galopante da megaloman\u00eda arquitect\u00f3nica e a dimensi\u00f3n cada vez m\u00e1is rampante dunha cultural comercial. Igualmente int\u00faese que se afasta deliberadamente da dimensi\u00f3n do arquitecto como artista, como gur\u00fa ou como mes\u00edas.<\/p>\n<p style=\"text-align: justify;\">En certo sentido a proposta escrita de Beker poder\u00edase resumir como un intento de expor o feito arquitect\u00f3nico sen vontade de transcendencia, centr\u00e1ndose no que poder\u00eda chamarse unha actitude de servizo. \u00c9 dicir, desposu\u00edr a arquitectura de toda a s\u00faa carga redentora e concentrarse nas mellores condici\u00f3ns para que a arquitectura sirva \u00e1 xente.<\/p>\n<p style=\"text-align: justify;\">Sen d\u00fabida, o expo\u00f1o, partindo de que o texto responde a unha preocupaci\u00f3n xenu\u00edna da autora, \u00e9 interesante, pero abre unha serie de interrogantes de forma inmediata.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Que pasa coa dimensi\u00f3n est\u00e9tica do arquitect\u00f3nico? Incorpora esta reflexi\u00f3n a dimensi\u00f3n emocional da arquitectura? Pode definirse a arquitectura desde unha confrontaci\u00f3n directa con conceptos como \u201co xen\u00e9rico\u201d, \u201co com\u00fan\u201d, \u201co banal\u201d, \u201co ordinario\u201d, \u201co an\u00f3nimo\u201d, \u201co cru\u201d, \u201co vulgar e visceral\u201d, \u201co sensual\u201d?<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Quizais o expo\u00f1o da autora deixa finalmente insatisfeito, porque en realidade non achega grandes soluci\u00f3ns, o cal era de esperar. Atrever\u00edame a dicir, que a <em>arquitectura de cada d\u00eda<\/em>, non resolve precisamente o binomio entre transcendencia e intrascendencia, e a s\u00faa aposta polo estritamente disciplinar, non permite abordar este tema, ao meu parecer, tan central.<\/p>\n<p style=\"text-align: justify;\">No mellor dos casos, e visto coa perspectiva actual, a importancia de<em> Thoughts on the everyday,<\/em> reside en mostrar, ou mellor, en demostrar que as dimensi\u00f3ns que poderiamos chamar m\u00e1is emocionais ou atmosf\u00e9ricas da arquitectura, e igualmente os vectores transcendentes que necesariamente conviven co feito de proxectar arquitectura, non poden deixarse ao car\u00f3n. Ref\u00edrome a que no contexto local Europeo, de crise profunda e resaca, a\u00ednda m\u00e1is profunda, moitas voces est\u00e1n a clamar por unha certa re-disciplina da arquitectura.<\/p>\n<p style=\"text-align: justify;\">En el mejor de los casos, y visto con la perspectiva actual, la importancia de\u00a0<em>Thoughts on the everyday,\u00a0<\/em>reside en mostrar, o mejor, en demostrar que las dimensiones que podr\u00edamos llamar m\u00e1s emocionales o atmosf\u00e9ricas de la arquitectura, e igualmente los vectores trascendentes que necesariamente conviven con el hecho de proyectar arquitectura, no pueden dejarse a un lado. Me refiero a que en el contexto local Europeo, de crisis profunda y resaca, todav\u00eda m\u00e1s profunda, muchas voces est\u00e1n clamando por una cierta re-disciplina de la arquitectura.<\/p>\n<p style=\"text-align: justify;\">Como apuntaba anteriormente, tanto no lema da 13 edici\u00f3n da Biennale de Venecia de arquitectura, <em>Common Ground<\/em>, como no lema do \u00faltimo congreso da Fundaci\u00f3n Arquitectura\u00a0e Sociedade, <em>o com\u00fan<\/em>, adiv\u00ed\u00f1ase esta vontade de volver ao b\u00e1sico. Ata aqu\u00ed nada que obxectar. Con todo, creo que ser\u00eda tam\u00e9n interesante, re-explorar novas dimensi\u00f3ns est\u00e9ticas na arquitectura, unha vez hab\u00e9mosnos\/hab\u00e9monos refugallo da ro\u00f1a comercial e vendedora que parec\u00eda haber colmatado todas as aspiraci\u00f3ns do arquitecto e a arquitectura media.<\/p>\n<p style=\"text-align: justify;\">Quero dicir, por exemplo, que por pura lei do p\u00e9ndulo, non vaiamos facer da austeridade unha nova categor\u00eda moral sen m\u00e1is. A arquitectura, por sorte ou por desgraza, \u00e9 moito m\u00e1is complexa que unha idea, que un concepto ou que un movemento cultural. \u00c9 aberta, dispar, multifactorial e constantemente \u00e1vida de novos inputs e outputs. Esta \u00e9 unha realidade que hai que saber ecualizar en todo momento e na s\u00faa xusta medida, para evitar posicionamentos cortoplacistas.<\/p>\n<p style=\"text-align: justify;\">A arquitectura est\u00e1 a tentar buscarse de novo, buscar as s\u00faas m\u00faltiples facetas, os seus apaixonantes retos, unhas veces ganduxando propostas voluptuosas, porque a natureza do encargo as\u00ed o require, outras, quizais hoxe unha gran maior\u00eda, traballando sobre m\u00ednimos orzamentarios. Pero non confundamos a voluptuosidad coa irresponsabilidade, nin os m\u00ednimos orzamentarios con ambici\u00f3ns m\u00ednimas.<\/p>\n<div class=\"col_b\">\n<div class=\"textbox\">\n<div id=\"contenedor\" class=\"textarea unknown\" style=\"text-align: justify;\">Hai que volver confiar en que os arquitectos, facendo arquitectura cada d\u00eda desde unha boa entendida ambici\u00f3n, consigan realizar esa arquitectura de cada d\u00eda, que Beker parece invocar.<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">Miquel Lacasta. Doutor arquitecto<br \/>\nBarcelona,\u00a0setembro 2012<\/p>\n<p style=\"text-align: justify;\">Notas:<\/p>\n<div style=\"text-align: justify;\">\n<p><sup>1<\/sup>\u00a0BERKE, Deborah,\u00a0<em>Thoughts on the Everyday,\u00a0<\/em>del libro\u00a0<em>Architecture of the Everyday,\u00a0<\/em>Steve Harris, Deborah Beker ed., Princeton Architectural Press, Nueva York, 1997<\/p>\n<div>\n<p><sup>2<\/sup>\u00a0VENTURI, Robert, SCOTT BROWN, Denise, IZENOUR, Steven,\u00a0<em><a href=\"https:\/\/www.amazon.es\/gp\/product\/0262220156?ie=UTF8&amp;tag=wwwveredeses-21&amp;camp=3638&amp;linkCode=xm2&amp;creativeASIN=0262220156\" target=\"_blank\" rel=\"noopener\">Learning from la Vegas<\/a>,\u00a0<\/em>MIT Press, Cambridge, 1977<\/p>\n<\/div>\n<\/div>\n<p>[:en]<figure id=\"attachment_67640\" aria-describedby=\"caption-attachment-67640\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67640 size-large\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-1024x627.jpg\" alt=\"Fragmento de la obra maison de poup\u00e9es del fot\u00f3grafo Francis Meslet\" width=\"640\" height=\"392\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-1024x627.jpg 1024w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet-300x184.jpg 300w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2018\/09\/Thoughts-on-the-Everyday-Miquel-Lacasta-Fragmento-de-la-obra-maison-de-poup\u00e9es-del-fot\u00f3grafo-Francis-Meslet.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-67640\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Fragment of the work maison of poup\u00e9es of the photographer Francis Meslet<\/span><\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\">In 1997, <a href=\"http:\/\/www.dberke.com\/\" target=\"_blank\" rel=\"noopener\">Deborah Berke<\/a>, Yale&#8217;s teacher publishes the text <em>Thoughts on the Everyday<\/em> inside the book <em>Architecture of the Everyday,<\/em><sup>1<\/sup><em>\u00a0<\/em>edited one by <a href=\"http:\/\/www.stevenharrisarchitects.com\/\" target=\"_blank\" rel=\"noopener\">Steven Harris<\/a> and her itself. The text is an allegation against the influence of the media in the architecture, the usurpation of the daily advertising in our lives and for extension, the emergency of architects \/ brands and of buildings signed by them. Basically it develops a positioning against what little later we would call the <a href=\"https:\/\/veredes.es\/blog\/en\/tag\/star-system\/\" target=\"_blank\" rel=\"noopener\">star-architects<\/a>.<\/p>\n<p style=\"text-align: justify;\">As contraposition to these architectural products of advertising profile, Berke advoca for an architecture of day after day, implied in the telluric realities of the discipline, that is to say, one I raise of the architecture based on his occupants, for the route to consider principally the program and the materiality. A return to the essences, for this way saying it.<\/p>\n<p style=\"text-align: justify;\">Berke is peeling in the text a series of categories of what he understands for an architecture of day after day, since it are the<em> generic thing, the vulgar thing, or the common thing<\/em>. In relation to the <em>common thing<\/em>, a concept that has re-arisen in different areas of the architectural reflection lately, Berke says\u2026<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em>An architecture of every day, it must be banal or common. No distinction must look in trying to be extraordinary, that in most cases he turns out to be a falsification or a substitute of the really extraordinary thing. In exchange for the fact of which this architecture rejects to say \u201clook at me\u201d, at least he does not say to you what you have to think. It allows to provide you with his own meanings.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In the bedroom of Berke&#8217;s text, there does not stop sounding the echo of <a href=\"https:\/\/veredes.es\/blog\/en\/tag\/robert-venturi\/\" target=\"_blank\" rel=\"noopener\">Robert Venturi<\/a>\u00a0and\u00a0<a href=\"https:\/\/veredes.es\/blog\/en\/tag\/denise-scott-brown\/\" target=\"_blank\" rel=\"noopener\">Denise Scott Brown<\/a> and <em>his prayer for an ugly architecture and ordinary<\/em>.<sup>2<\/sup> That is to say, a torpedo direccionado in both cases to the line of flotation of the pontiffs of the beauty, the aesthetics and the trend in the shape of critics, commissioners and drunk architects of yes same. If the architecture must find the common thing, it can be simply ordinary and even ugly, already it is neither anything to indicate, nor that to outline on the part of the system.<\/p>\n<p style=\"text-align: justify;\">Nevertheless there is a substantial difference between Berke&#8217;s text and the texts of the saga Venturi\/Scott Brown. In case of the second ones, as previously in the texts of <a href=\"https:\/\/veredes.es\/blog\/en\/tag\/peter-y-alison-smithson\/\" target=\"_blank\" rel=\"noopener\">Alison\u00a0and Peter Smithson<\/a>\u00a0 a decade before, the inspiration to glimpse an active and critical reflection of the company was coming from the fascination for the popular culture, principally for the paper of the advertising, already totally integrated to she.\u00a0That is to say, the way and the way of acceding to the essential records of the company of them 60&#8217;s and 70&#8217;s was across the advertising means, due to the belief, that these were framing perfectly the spirit and the desires of the company of the moment. By contrast, Berke, rejects flatly the equity inherent in the previous positioning of which <em>marqueting of success<\/em>, it is equivalent to popular culture.<\/p>\n<p style=\"text-align: justify;\">Beker rebels against the galloping establishment of the architectural megalomania and the dimension increasingly rampant of the cultural commercial one. Equally there is felt that it moves away deliberately from the dimension of the architect as artist, as guru or as Messiah.<\/p>\n<p style=\"text-align: justify;\">In a sense Beker&#8217;s written offer might be summarized as an attempt of raising the architectural fact without will of transcendency, centring what might be called an<em> attitude of service<\/em>. That is to say, to clear the architecture of all his redeeming load and on centering in the best conditions in order that the architecture serves the people.<\/p>\n<p style=\"text-align: justify;\">Undoubtedly, I raise, departing that the text answers to a genuine worry of the authoress, it is interesting, but it opens a series of questions of immediate form.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>What does happen with the aesthetic dimension of the architectural thing? Does this reflection incorporate the emotional dimension of the architecture? Can architecture be defined from a direct confrontation by concepts as \u201cgeneric thing\u201d, \u201ccommon thing\u201d, \u201cbanal thing\u201d, \u201cordinary thing\u201d, \u201canonymous thing\u201d, \u201craw thing\u201d, \u201cvulgar and visceral thing\u201d, \u201cthe sensual thing\u201d?<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Probably I raise of the authoress it stops finally unsatisfied, because actually there does not contribute big solutions, which was of waiting. I would dare to say, that<em> the architecture of every day<\/em>, it does not solve precisely the binomial between transcendency and insignificance, and his bet for strictly to discipline, it does not allow to approach this topic, to my to seem to be, so central.<\/p>\n<p style=\"text-align: justify;\">At best, and I dress with the current perspective, the importance of <em>Thoughts on the everyday<\/em>, it resides in showing, or better, in demonstrating that the dimensions that we might call more emotional or atmospheric of the architecture, and equally the transcendent vectors that necessarily coexist with the fact of projecting architecture, cannot be left aside. I refer that in the local European context, of deep crisis and it distils, even deeper, many voices are crying out for a certain re-discipline of the architecture.<\/p>\n<p style=\"text-align: justify;\">Since it was aiming previously, so much in the motto of 13 at edition of the Biennale of Venice of architecture, <em>Common Ground<\/em>, since in the motto of the last congress of the Fundaci\u00f3n Arquitectura y Sociedad, the <em>common thing<\/em>, there is guessed this will to return to the basic thing. Hitherto nothing to object. Nevertheless, I think that it would be also interesting, to re-explore new aesthetic dimensions in the architecture, once us is waste of the commercial and selling dirt that there seemed to be colmatado all the aspirations of the architect and the architecture happens.<\/p>\n<p style=\"text-align: justify;\">I want to say, for example, that for pure law of the pendulum, we should not be going to do of the austerity a new moral category ado. The architecture, thankfully or unfortunately, is much more complex than an idea, that a concept or that a cultural movement. It is opened, unlike, multifactorial and constant eager for new <em>inputs and outputs<\/em>. This one is a reality that it is necessary to know ecualizar at all time and in his measured joust, to avoid positionings cortoplacistas.<\/p>\n<p style=\"text-align: justify;\">The architecture is trying to be sought again, to look for his multiple facets, his exciting challenges, a few times tacking voluptuous offers, because the nature of the order like that it needs, others, probably today a great majority, working on budgetary minimums. But let&#8217;s confuse the voluptuousness neither with the irresponsibility, nor the budgetary minimums with minimal ambitions.<\/p>\n<p style=\"text-align: justify;\">It is necessary to return to trust that the architects, doing architecture every day from a good understood ambition, manage to realize this architecture of every day, which Beker seems to invoke.<\/p>\n<p style=\"text-align: justify;\">Miquel Lacasta.\u00a0PhD architect<br \/>\nBarcelona,\u00a0september 2012<\/p>\n<p style=\"text-align: justify;\">Notes:<\/p>\n<div style=\"text-align: justify;\">\n<p><sup>1<\/sup>\u00a0BERKE, Deborah,\u00a0<em>Thoughts on the Everyday,\u00a0<\/em>del libro\u00a0<em>Architecture of the Everyday,\u00a0<\/em>Steve Harris, Deborah Beker ed., Princeton Architectural Press, Nueva York, 1997<\/p>\n<div>\n<p><sup>2<\/sup>\u00a0VENTURI, Robert, SCOTT BROWN, Denise, IZENOUR, Steven,\u00a0<em><a href=\"https:\/\/www.amazon.es\/gp\/product\/0262220156?ie=UTF8&amp;tag=wwwveredeses-21&amp;camp=3638&amp;linkCode=xm2&amp;creativeASIN=0262220156\" target=\"_blank\" rel=\"noopener\">Learning from la Vegas<\/a>,\u00a0<\/em>MIT Press, Cambridge, 1977<\/p>\n<\/div>\n<\/div>\n<p>[:]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[:es] En 1997, Deborah Berke, profesora de Yale publica el texto\u00a0Thoughts on the Everyday\u00a0dentro del libro\u00a0Architecture of the Everyday,1\u00a0editado por Steven Harris y ella misma. El texto es un alegato contra la influencia de los media en la arquitectura, la usurpaci\u00f3n de la publicidad diaria en nuestras vidas y por extensi\u00f3n, la emergencia de arquitectos\/marca [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":67640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568,5951],"tags":[6743,6282,6572,2730,211,13440,13441,5751,2045,3805,668,4522,3640,1517,4346,1241,1253,13442,10894,1278,2048,8640],"class_list":["post-24325","post","type-post","status-publish","format-standard","has-post-thumbnail","category-faro","category-slider-principal","tag-alison-smithson","tag-anos-60","tag-anos-70","tag-arquitectura-espectaculo","tag-bienal-de-venecia","tag-deborah-berke","tag-denise-scott-brown","tag-especulacion","tag-fundacion-arquitectura-y-sociedad","tag-historia","tag-miquel-lacasta","tag-peter-smithson","tag-peter-y-alison-smithson","tag-robert-venturi","tag-sociedad","tag-star-system","tag-steven-harris","tag-steven-izenour","tag-teoria","tag-teoria-e-historia","tag-universidad-de-yale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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espacio multidisciplinario. Obtuvo un Ph.D. con honores (cum laude) en ESARQ Universitat Internacional de Catalunya UIC y tambi\u00e9n fue galardonado con el premio especial Ph.D (UIC 2012), M.arch en ESARQ Universitat Internacional de Catalunya, y se gradu\u00f3 como arquitecto en ETSAB Universitat Polit\u00e8cnica de Catalunya . Miquel es profesor asociado en ESARQ desde 1996. Anteriormente, fue profesor en Elisava y Escola LAI, y tambi\u00e9n en programas de postgrado en ETSAB y La Salle. Fue arquitecto en la oficina de Manuel Brullet desde 1989 desde 1995. Ha sido galardonado en \"Taller Barcelona'96. El TGV, una oportunidad por estructurar la periferia \". Fue codirector del taller \"Territorio Virtual, L\u00edmite Urbano\" en ITSEM Guadalajara, M\u00e9xico en 2000 y tambi\u00e9n codirector del taller \"Ravalizar Barcelona\" en ITSEM Guadalajara, M\u00e9xico, y CCNY, Nueva York, EE. UU. En 2002, 2003 y 2004. Gan\u00f3 el premio A + en 2010 por Sunion School en el Best Educational Building, The International Architecture Award 2008 en The Chicago Athenaeum por Colin's House y el primer premio en Corian Prize en 2006. Su obra ha sido expuesta en Barcelona , Madrid, Florencia, Cannes y en Le Pavillon de l'Arsenal en Par\u00eds. Varias publicaciones han sido reconocidas por su trabajo como Quaderns, ON, Arquitectura Plus, Piso, Arquitectura y Dise\u00f1o, El Pa\u00eds, ABC, La Vanguardia, Clar\u00edn, Sole 24 Ore, y otros. Recientemente realiz\u00f3 conferencias en ITSEM Guadalajara, M\u00e9xico, Facolta di Architettura di l'Alghero, Italia, msa M\u00fcnster School of Architecture, M\u00fcnster Alemania, IBM Think Tank en Par\u00eds, Francia, y varias universidades y organizaciones en Espa\u00f1a. Recientemente fue galardonado con el ZAC RN5 en el concurso Vitry-sur-Seine, un Eco-distrito de 255 residencias sociales y privadas y una residencia de estudiantes en Ivry, y 32 apartamentos asistidos para personas mayores en Olesa de Montserrat.","sameAs":["https:\/\/axonometrica.wordpress.com\/","https:\/\/www.facebook.com\/MikelLacastaCodorniu","https:\/\/www.instagram.com\/mikel3\/","https:\/\/www.linkedin.com\/in\/miquel-lacasta-profile\/","https:\/\/x.com\/https:\/\/twitter.com\/miquelacasta"],"url":"https:\/\/veredes.es\/blog\/author\/miquel-lacasta-codorniu\/"}]}},"_links":{"self":[{"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/posts\/24325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/comments?post=24325"}],"version-history":[{"count":0,"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/posts\/24325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/media\/67640"}],"wp:attachment":[{"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/media?parent=24325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/categories?post=24325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veredes.es\/blog\/wp-json\/wp\/v2\/tags?post=24325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}