{"id":22213,"date":"2012-05-22T08:45:08","date_gmt":"2012-05-22T08:45:08","guid":{"rendered":"http:\/\/veredes.es\/blog\/?p=22213"},"modified":"2022-02-15T11:25:18","modified_gmt":"2022-02-15T10:25:18","slug":"el-ahorro-como-icono-inigo-garcia-odiaga","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/el-ahorro-como-icono-inigo-garcia-odiaga\/","title":{"rendered":"[:es]El ahorro como icono | \u00cd\u00f1igo Garc\u00eda Odiaga[:gl]O aforro como icono | \u00cd\u00f1igo Garc\u00eda Odiaga[:en]The saving like icon | \u00cd\u00f1igo Garc\u00eda Odiaga[:]"},"content":{"rendered":"

[:es]

\"\"
Estadio ol\u00edmpico para Londres 2012 | Fuente: wikiwand.com<\/a><\/span><\/figcaption><\/figure><\/p>\n

Cuando el ahorro es un eslogan publicitario. Londres 2012. <\/strong><\/p>\n

Ya ha comenzado la cuenta atr\u00e1s para la ceremonia que dar\u00e1 comienzo a los Juegos Ol\u00edmpicos de Londres 2012 y las sedes donde se disputar\u00e1n las diferentes disciplinas est\u00e1n listas para recibir a los atletas y al p\u00fablico. Un evento de estas caracter\u00edsticas tiene sin lugar a dudas un efecto publicitario may\u00fasculo, lo que en turismo e inversiones es el beneficio perseguido por los organizadores.<\/p>\n

Beijing 2008 represent\u00f3, m\u00e1s all\u00e1 de las disputas deportivas, un buen ejemplo de las ansias de una naci\u00f3n por abrirse al mundo y as\u00ed mostrar la cara m\u00e1s amable, moderna y desarrollada de una nueva China. El gigante asi\u00e1tico expres\u00f3 en sus construcciones el poder\u00edo de una era econ\u00f3mica, que pronto descubrir\u00edamos tocaba su fin; Londres 2012 pretende por contra liderar la imagen de la sostenibilidad, la ecolog\u00eda y la econom\u00eda, en una nueva era dirigida por la palabra crisis.<\/p>\n

La sede principal de los juegos se ha construido en una antigua zona industrial de la ciudad, que ahora tendr\u00e1 una amplia zona verde con miles de \u00e1rboles, y cientos de miles de metros cuadrados ajardinados, que la han convertido en un h\u00e1bitat permanente para varias especies de aves. Su\u00a0 extensi\u00f3n es de 2.5 kil\u00f3metros cuadrados y se ubica al este de la ciudad de Londres. Es en ese \u00e1mbito donde se han construido las ocho nuevas instalaciones deportivas y la Villa Ol\u00edmpica.<\/p>\n

A diferencia de ediciones anteriores de las Olimpiadas donde se constru\u00edan todas las infraestructuras deportivas especialmente para la ocasi\u00f3n, en Londres se reconvertir\u00e1n o adecuar\u00e1n antiguos edificios. Se da la coincidencia de que ser\u00e1 la primera vez en la historia, en la que una ciudad es sede de los juegos ol\u00edmpicos por tercera ocasi\u00f3n, Londres lo fue anteriormente en 1908 y 1948. Esta cuesti\u00f3n hizo que el n\u00famero de edificios existentes en la ciudad que permitiesen albergar los diferentes encuentros deportivos fuese elevado y permitiese pensar en reformarlos, antes que en tener que construirlos nuevamente desde cero. Una decisi\u00f3n tomada con el objetivo de abaratar la factura final.<\/p>\n

Este tipo de mentalidad se ha trasladado tambi\u00e9n a la construcci\u00f3n de los nuevos edificios. El deseo de que la cita ol\u00edmpica pase a la historia no s\u00f3lo como \u00abel show m\u00e1s grande sobre la tierra\u00bb, sino como la que trat\u00f3 mejor el medio ambiente y defendi\u00f3 una econom\u00eda racional ha hecho que por ejemplo, el estadio ol\u00edmpico pese menos de\u00a010.000 toneladas de acero\u00a0y que en su construcci\u00f3n se hayan utilizado tubos de acero reciclados. Por comparaci\u00f3n se ha utilizado para su estructura una tercera parte del acero que se us\u00f3 en el Nido del P\u00e1jaro en Beijing.<\/p>\n

\"\"
Se inaugura la Torre\/Mirador de Anish Kapoor, rumbo a los Juegos Ol\u00edmpicos de Londres 2012 | Autor: \u00a9 ArcelorMittal | Fuente: plataformaarquitectura.com<\/span><\/figcaption><\/figure>\n

En total para materializar las nuevas edificaciones se calcula que se han ahorrado en torno al 73 por ciento\u00a0de los materiales de construcci\u00f3n que ven\u00edan siendo habituales en este tipo de edificios. Adem\u00e1s, se ha pensado de forma precisa en la reutilizaci\u00f3n y el reciclaje de muchos de los elementos utilizados para los nuevos edificios. Por ejemplo, mucha de la madera colocada no ser\u00e1 pintada para poderse reutilizar y por lo tanto revender.<\/p>\n

Este tipo de decisiones han supuesto pasar del presupuesto de 48 mil millones de euros calculado para Beijing 2008, a la cifra de 11 mil millones de euros abonada por los organizadores de los juegos londinenses.<\/p>\n

Pero por raro que parezca incluso los juegos de Londres 2012 han sucumbido a la arquitectura icono, aquella que tambi\u00e9n se ha convertido en s\u00edmbolo de la econom\u00eda del despilfarro pre-crisis.<\/p>\n

Mediante la esponsorizaci\u00f3n por parte del gigante indio del acero Arcelor-Mittal, el artista tambi\u00e9n de origen indio Anish Kapoor y el ingeniero de estructuras Cecil Balmond, han construido el Orbit en las inmediaciones de la sede ol\u00edmpica. El Orbit es una estructura de 115 metros de altura que con una aleatoria forma de torre, alberga un restaurante mirador en su cima.<\/p>\n

En definitiva, se trata de un elemento vac\u00edo, ic\u00f3nico o simb\u00f3lico construido para ser el centro de atenci\u00f3n y atraer a base de un ejercicio de espectacularidad la atenci\u00f3n de la prensa, los turistas y de las inversiones. Su geometr\u00eda tortuosa ha requerido de programas inform\u00e1ticos muy complejos para su definici\u00f3n, as\u00ed como de unos sistemas de corte y soldadura muy avanzados que fueron suministrados por la acer\u00eda Mittal.<\/p>\n

\"Orbit,
Orbit, de Anish Kapoor, para los juegos ol\u00edmpicos de Londres, 2012<\/span><\/figcaption><\/figure>\n

El Orbit, se ha comparado con la Torre Eiffel, con la pir\u00e1mide de Keops, con la Estatua de la Libertad o con el Big Ben, hasta ahora s\u00edmbolo tur\u00edstico por excelencia de la capital inglesa. Una comparaci\u00f3n que coloca a este edificio m\u00e1s en una carrera por destacar, que en la mentalidad de austeridad defendida en todo momento por los responsables de la candidatura ol\u00edmpica.<\/p>\n

\u00danicamente el tiempo podr\u00e1 verificar si el proyecto urbano y arquitect\u00f3nico escogido para Londres 2012 fue el adecuado y el m\u00e1s ajustado para el momento econ\u00f3mico, social y medioambiental. En cualquier caso a d\u00eda de hoy podr\u00eda llegarse a la conclusi\u00f3n de que el gasto responsable no es ahora m\u00e1s que el eslogan publicitario que antes ocupaban los grandes y espectaculares edificios de los arquitectos estrellas.<\/p>\n

\u00ed\u00f1igo garc\u00eda odiaga. arquitecto
\nsan sebasti\u00e1n. mayo 2012<\/p>\n

Publicado en ZAZPIKA 2012.05.20<\/em><\/span><\/p>\n

[:en]

\"\"<\/a>
Orbit, by Anish Kapoor, for Londre’s Olympian games, 2012<\/span><\/figcaption><\/figure><\/p>\n

When the saving is an advertising slogan. London 2012.<\/strong> <\/strong><\/p>\n

Already it has begun the countdown for the ceremony that will give beginning to the Olympic Games of London 2012 and the headquarters where the different disciplines will be disputed are ready to receive the athletes and the public. An event of these characteristics has no doubt an advertising capital effect, which in tourism and investments is the benefit chased by the organizers.<\/p>\n

Beijing 2008 represented, beyond the sports disputes, a good example of the anxieties of a nation for be opening for the world and this way to show the most nice, modern face developed of a new China.\u00a0The Asian giant expressed in his constructions the power of an economic age, which prompt we would discover it was touching his end; London 2012 claims for against leading the image of the sustainability, the ecology and the economy, in a new age directed by the word crisis.<\/p>\n

\"\"<\/a>
Olympic stadium for London 2012<\/span><\/figcaption><\/figure>\n

The principal headquarters of the games have been constructed in a former industrial park of the city, which now will have a wide green space with thousands of trees, and hundreds of thousands of landscaped square meters, which have turned her into a permanent habitat for several species of birds. His extension is 2.5 kilometres cuadradosy is located to the east of the city of London. It is in this area where there have been constructed eight new sports facilities and the Olympian Villa.<\/p>\n

Unlike previous editions of the Olympics where all the sports infrastructures were constructed specially for the occasion, in London they will re-turn or adapt former buildings. One gives the coincidence of which it will be the first time in the history, in which a city is a headquarters of the Olympian games for third occasion, London it was previously in 1908 and 1948. This question did that the number of existing buildings in the city that the different sports meetings were allowing to shelter was raised and allowed to think of reforming them, before that in having to construct them again from zero. A decision taken with the aim to cheapen the final invoice.<\/p>\n

This type of mentality has moved also to the construction of the new buildings. The desire from which the Olympian appointment goes on to the history not only as \u00abthe biggest show on the land\u00bb, but as the one that treated better the environment and defended a rational economy it has done that for example, the olympic stadium weighs less than 10.000 tons of steel and that in his construction pipes of steel have been in use recycled. For comparison there has been in use for his structure third part of the steel that was used in the Nest of the Bird in Beijing.<\/p>\n

\"\"<\/a>
Olympic stadium for London 2012<\/span><\/figcaption><\/figure>\n

In total to materialize the new buildings it is calculated that they have saved themselves concerning 73 per cent of the materials of construction that were coming being habitual in this type of buildings. In addition, it has been thought of precise form about the reutilization and the recycling of many of the elements used for the new buildings. For example, a lot of the placed wood it will not be painted to be able to re-use and therefore resell.<\/p>\n

This type of decisions have supposed happening from the budget of 48 billion Euros calculated for Beijing 2008, to the number of 11 billion Euros paid by the organizers of the London games.<\/p>\n

But for rare that seems to be enclosed the games of London 2012 have succumbed to the architecture icon, that one that also has turned into symbol of the economy of the squandering pre-crisis.<\/p>\n

By means of the esponsorizaci\u00f3n on the part of the Indian giant of the steel Arcelor-Mittal, the artist also of Indian origin Anish Kapoor and the engineer of structures Cecil Balmond, have constructed the Orbit in the surrounding areas of the Olympian headquarters. The Orbit is a structure of 115 meters of height that with a random form of tower, shelters a restaurant viewing-point in his top.<\/p>\n

Definitively, it is a question of an empty element, ic\u00f3nico or symbolically constructed to be the center of attention and to attract based on an exercise of showiness the attention of the press, the tourists and of the investments. His tortuous geometry has needed of IT very complex programs for his definition, as well as of a few very advanced systems of court and weld that were supplied by the steel mill Mittal.<\/p>\n

\"\"<\/a>
Orbit, by Anish Kapoor, for Londre’s Olympian games, 2012<\/span><\/figcaption><\/figure>\n

The Orbit, it has been compared by the Eiffel Tower, by Keops’s pyramid, by the Statue of the Freedom or by the Big Ben, till now tourist excellent symbol of the English capital. A comparison that he places to this building more in a career for standing out, that in the mentality of austerity defended at all time by the persons in charge of the Olympian candidacy.<\/p>\n

Only the time will be able to check if the urban and architectural project chosen for London 2012 was the suitable one and most fitted for the economic, social and environmental moment. In any case a today it might come near to the conclusion of which the responsible expense is not now any more than the advertising slogan that before they were occupying the big and spectacular buildings of the architects you star.<\/p>\n

\u00ed\u00f1igo garc\u00eda odiaga. architect<\/p>\n

san sebasti\u00e1n. may 2012<\/p>\n

It\u00b4s published in ZAZPIKA 2012.05.20<\/em><\/span><\/p>\n

[:gl]<\/p>\n

<\/p>\n

<\/strong><\/p>\n

Orbit Anish Kapoor+estadio olimpico arquitectura londres 2012 | vaumm.blogspot.com.es<\/span><\/p>\n

[…]<\/p>\n

\"\"<\/a>
Orbit, de Anish Kapoor, para os xogos ol\u00edmpicos de Londres, 2012<\/span><\/figcaption><\/figure>\n

Cando o aforro \u00e9 un eslogan publicitario. Londres 2012.<\/strong><\/p>\n

Xa comezou a conta atr\u00e1s para a cerimonia que dar\u00e1 comezo aos Xogos Ol\u00edmpicos de Londres 2012 e as sedes onde se disputar\u00e1n as diferentes disciplinas est\u00e1n listas para recibir aos atletas e ao p\u00fablico. Un evento destas caracter\u00edsticas ten sen d\u00fabida un efecto publicitario may\u00fasculo, o que en turismo e investimentos \u00e9 o beneficio perseguido polos organizadores.<\/p>\n

Beijing 2008 representou, m\u00e1is al\u00f3 das disputas deportivas, un bo exemplo das ansias dunha naci\u00f3n por abrirse ao mundo e as\u00ed mostrar a cara m\u00e1is amable, moderna e desenvolvida dunha nova Chinesa. O xigante asi\u00e1tico expresou nas s\u00faas construci\u00f3ns o poder\u00edo dunha era econ\u00f3mica, que pronto descubririamos tocaba o seu fin; Londres 2012 pretende por contra liderar a imaxe da sostenibilidad, a ecolog\u00eda e a econom\u00eda, nunha nova era dirixida pola palabra crise.<\/p>\n

\"\"<\/a>
Estadio ol\u00edmpico para Londres 2012<\/span><\/figcaption><\/figure>\n

A sede principal dos xogos constru\u00eduse nunha antiga zona industrial da cidade, que agora ter\u00e1 unha ampla zona verde con miles de \u00e1rbores, e centos de miles de metros cadrados axardinados, que a converteron nun h\u00e1bitat permanente para varias especies de aves. A s\u00faa extensi\u00f3n \u00e9 de 2.5 quil\u00f3metros cuadradosy sit\u00faase ao leste da cidade de Londres. \u00c9 nese \u00e1mbito onde se constru\u00edron as oito novas instalaci\u00f3ns deportivas e a Vila Ol\u00edmpica.<\/p>\n

A diferenza de edici\u00f3ns anteriores das Olimp\u00edadas onde se constru\u00edan todas as infraestruturas deportivas especialmente para a ocasi\u00f3n, en Londres reconverteranse ou adecuar\u00e1n antigos edificios. D\u00e1se a coincidencia de que ser\u00e1 a primeira vez na historia, na que unha cidade \u00e9 sede dos xogos ol\u00edmpicos por terceira ocasi\u00f3n, Londres foino anteriormente en 1908 e 1948. Esta cuesti\u00f3n fixo que o n\u00famero de edificios existentes na cidade que permitiran albergar os diferentes encontros deportivos fose elevado e permitise pensar en reformalos, antes que en ter que constru\u00edlos novamente dende cero. Unha decisi\u00f3n tomada co obxectivo de abaratar a factura final.<\/p>\n

Este tipo de mentalidade trasladouse tam\u00e9n \u00e1 construci\u00f3n dos novos edificios. O desexo de que a cita ol\u00edmpica pase \u00e1 historia non s\u00f3 como \u00abo espect\u00e1culo m\u00e1is grande sobre a terra\u00bb, sen\u00f3n como a que tratou mellor o medio e defendeu unha econom\u00eda racional fixo que por exemplo, o estadio ol\u00edmpico pese menos de 10.000 toneladas de aceiro e que na s\u00faa construci\u00f3n se utilizasen tubos de aceiro reciclados. Por comparaci\u00f3n utilizouse para a s\u00faa estrutura unha terceira parte do aceiro que se usou no Ni\u00f1o do Paxaro en Beijing.<\/p>\n

\"\"<\/a>
Estadio ol\u00edmpico para Londres 2012<\/span><\/figcaption><\/figure>\n

En total para materializar as novas edificaci\u00f3ns calc\u00falase que se aforraron en torno ao 73 por cento dos materiais de construci\u00f3n que vi\u00f1an sendo habituais neste tipo de edificios. Ademais, pensouse de forma precisa na reutilizaci\u00f3n e a reciclaxe de moitos dos elementos utilizados para os novos edificios. Por exemplo, moita da madeira colocada non ser\u00e1 pintada para poder reutilizarse e polo tanto revender.<\/p>\n

Este tipo de decisi\u00f3ns supuxeron pasar do presuposto de 48 mil mill\u00f3ns de euros calculado para Beijing 2008, \u00e1 cifra de 11 mil mill\u00f3ns de euros aboada polos organizadores dos xogos londinienses.<\/p>\n

Pero por raro que pareza mesmo os xogos de Londres 2012 sucumbiron \u00e1 arquitectura icona, aquela que tam\u00e9n se converteu en s\u00edmbolo da econom\u00eda da dilapidaci\u00f3n pre-crise.<\/p>\n

Mediante o patrocinio por parte do xigante indio do aceiro Arcelor-Mittal, o artista tam\u00e9n de orixe india Anish Kapoor e o enxe\u00f1eiro de estruturas Cecil Balmond, constru\u00edron o Orbit nas inmediaci\u00f3ns da sede ol\u00edmpica. O Orbit \u00e9 unha estrutura de 115 metros de altura que cunha aleatoria forma de torre, alberga un restaurante miradoiro no seu cume.<\/p>\n

En definitiva, tr\u00e1tase dun elemento baleiro, ic\u00f3nico ou simb\u00f3lico constru\u00eddo para ser o centro de atenci\u00f3n e atraer a base dun exercicio de espectacularidade a atenci\u00f3n da prensa, os turistas e dos investimentos. A s\u00faa xeometr\u00eda tortuosa requiriu de programas inform\u00e1ticos moi complexos para a s\u00faa definici\u00f3n, as\u00ed como duns sistemas de corte e soldadura moi avanzados que foron subministrados pola aceir\u00eda Mittal.<\/p>\n

\"\"<\/a>
Orbit, de Anish Kapoor, para los juegos ol\u00edmpicos de Londres, 2012<\/span><\/figcaption><\/figure>\n

O Orbit, comparouse coa Torre Eiffel, coa pir\u00e1mide de Keops, coa Estatua da Liberdade ou co Big Ben, ata agora s\u00edmbolo tur\u00edstico por excelencia da capital inglesa. Unha comparaci\u00f3n que coloca a este edificio m\u00e1is nunha carreira por destacar, que na mentalidade de austeridade defendida en todo momento polos responsables da candidatura ol\u00edmpica.<\/p>\n

Unicamente o tempo poder\u00e1 verificar se o proxecto urbano e arquitect\u00f3nico escollido para Londres 2012 foi o axeitado e o m\u00e1is axustado para o momento econ\u00f3mico, social e ambiental. En calquera caso a d\u00eda de hoxe poder\u00eda chegarse \u00e1 conclusi\u00f3n de que o gasto responsable non \u00e9 agora m\u00e1is que o slogan publicitario que antes ocupaban os grandes e espectaculares edificios dos arquitectos estrelas.<\/p>\n

\u00ed\u00f1igo garc\u00eda odiaga. arquitecto<\/p>\n

san sebasti\u00e1n. maio 2012<\/p>\n

Publicado en ZAZPIKA 2012.05.20<\/em><\/span><\/p>\n

[:]<\/p>\n","protected":false},"excerpt":{"rendered":"

[:es] Cuando el ahorro es un eslogan publicitario. Londres 2012. Ya ha comenzado la cuenta atr\u00e1s para la ceremonia que dar\u00e1 comienzo a los Juegos Ol\u00edmpicos de Londres 2012 y las sedes donde se disputar\u00e1n las diferentes disciplinas est\u00e1n listas para recibir a los atletas y al p\u00fablico. Un evento de estas caracter\u00edsticas tiene sin […]<\/p>\n","protected":false},"author":31,"featured_media":88153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5934,5951],"tags":[9945,9210,7476,10211,310,391,1815,447,1787,2930,4285,798,1117,12469,1253],"class_list":["post-22213","post","type-post","status-publish","format-standard","has-post-thumbnail","category-articulos","category-slider-principal","tag-anish-kapoor","tag-arquitectura-estrella","tag-beijing","tag-cecil-balmond","tag-china","tag-crisis","tag-ecologia","tag-economia","tag-europa","tag-iconografia","tag-inigo-garcia-odiaga","tag-londres","tag-proyectos-estrella","tag-sostenibilidad","tag-star-system"],"yoast_head":"\nEl ahorro como icono | \u00cd\u00f1igo Garc\u00eda Odiaga<\/title>\n<meta name=\"description\" content=\"Toda la informaci\u00f3n sobre: [:es]El ahorro como icono | \u00cd\u00f1igo Garc\u00eda Odiaga[:gl]O aforro como 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