{"id":109348,"date":"2026-10-13T00:01:56","date_gmt":"2026-10-12T22:01:56","guid":{"rendered":"https:\/\/veredes.es\/blog\/?p=109348"},"modified":"2026-09-29T13:46:06","modified_gmt":"2026-09-29T11:46:06","slug":"escaparates-de-madrid-cifuentes","status":"publish","type":"post","link":"https:\/\/veredes.es\/blog\/escaparates-de-madrid-cifuentes\/","title":{"rendered":"Escaparates de Madrid"},"content":{"rendered":"<figure id=\"attachment_109349\" aria-describedby=\"caption-attachment-109349\" style=\"width: 874px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-109349 size-full\" title=\"Escaparates de Madrid - Santiago Cifuentes\" src=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2026\/09\/Escaparates-de-Madrid-Santiago-Cifuentes.jpg\" alt=\"Escaparates de Madrid - Santiago Cifuentes\" width=\"874\" height=\"1079\" srcset=\"https:\/\/veredes.es\/blog\/wp-content\/uploads\/2026\/09\/Escaparates-de-Madrid-Santiago-Cifuentes.jpg 874w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2026\/09\/Escaparates-de-Madrid-Santiago-Cifuentes-243x300.jpg 243w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2026\/09\/Escaparates-de-Madrid-Santiago-Cifuentes-829x1024.jpg 829w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2026\/09\/Escaparates-de-Madrid-Santiago-Cifuentes-340x420.jpg 340w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2026\/09\/Escaparates-de-Madrid-Santiago-Cifuentes-324x400.jpg 324w, https:\/\/veredes.es\/blog\/wp-content\/uploads\/2026\/09\/Escaparates-de-Madrid-Santiago-Cifuentes-696x859.jpg 696w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><figcaption id=\"caption-attachment-109349\" class=\"wp-caption-text\"><span style=\"color: #999999;\">Escaparates de Madrid | Santiago Cifuentes | Ediciones Asim\u00e9tricas<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Durante los a\u00f1os veinte y treinta del siglo pasado, en un Madrid todav\u00eda anclado en la nostalgia historicista y el abigarramiento eclecticista, un grupo de j\u00f3venes arquitectos comienza a construir el futuro en silencio. No levantan grandes monumentos, sino fachadas comerciales. Peque\u00f1as arquitecturas. Ef\u00edmeras. Eficaces. Radicales.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><a href=\"https:\/\/link.amazon\/B0b1fQplP\" target=\"_blank\" rel=\"noopener\">Este libro<\/a> cuenta c\u00f3mo la modernidad arquitect\u00f3nica se infiltr\u00f3 en Espa\u00f1a a trav\u00e9s de los escaparates de las tiendas, a partir del fruct\u00edfero di\u00e1logo entre t\u00e9cnica, construcci\u00f3n y publicidad, como fundamento de una nueva cultura postindustrial en la que el consumo empezaba a ser m\u00e1s importante que la producci\u00f3n. En este nuevo escenario no bastaba con vender, era necesario seducir al peat\u00f3n. Impactar. Convertir la calle en un verdadero espect\u00e1culo, novedoso, sorprendente, moderno. Entre anuncios luminosos, vitrinas, nuevas tipograf\u00edas y materiales industriales naci\u00f3 una nueva manera de entender la arquitectura vinculada, utilizando una iconograf\u00eda alternativa al simbolismo cl\u00e1sico o al costumbrismo castizo.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\">El lector no encontrar\u00e1 en estas p\u00e1ginas \u00fanicamente un estudio sobre comercio y dise\u00f1o de tiendas: encontrar\u00e1 el relato de una mutaci\u00f3n cultural. El momento exacto en que la arquitectura espa\u00f1ola deja de mirar al pasado para empezar a dialogar con la velocidad, la luz, los nuevos medios de comunicaci\u00f3n, el ritmo fren\u00e9tico de la ciudad moderna y su impacto en la psicolog\u00eda humana.<\/p>\n<p><strong><span class=\"s1\">Santiago Cifuentes Barrio <\/span><\/strong><span class=\"s2\">(Madrid, 1978) <\/span><\/p>\n<p class=\"p2\" style=\"text-align: justify;\">Doctor Arquitecto en Proyectos Arquitect\u00f3nicos Avanzados y M\u00e1ster en Teor\u00eda<span class=\"s2\">, Historia y An\u00e1lisis de la Arquitectura por la Universidad Polit\u00e9cnica de Madrid, en la que defendi\u00f3 su tesis doctoral \u00ab<a href=\"https:\/\/oa.upm.es\/78856\/\" target=\"_blank\" rel=\"noopener\">El Anuncio Construido. Escaparates de Madrid, 1920-1936<\/a>\u00bb <\/span>en el a\u00f1o 2023. La tesis recibi\u00f3 una Menci\u00f3n en los Premios Tesis COAM de 2024.<span class=\"s2\"> Ha sido colaborador docente en la Escuela T\u00e9cnica Superior de Arquitectura de Madrid y ha participado en m\u00faltiples exposiciones, conferencias y seminarios nacionales e internacionales. Codirector del estudio de arquitectura madrile\u00f1o Cifuentes Costales Arquitectura, su trabajo profesional ha sido ampliamente publicado y premiado, especializ\u00e1ndose en el dise\u00f1o urbano y de paisaje.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante los a\u00f1os veinte y treinta del siglo pasado, en un Madrid todav\u00eda anclado en la nostalgia historicista y el abigarramiento eclecticista, un grupo de j\u00f3venes arquitectos comienza a construir el futuro en silencio. No levantan grandes monumentos, sino fachadas comerciales. Peque\u00f1as arquitecturas. Ef\u00edmeras. Eficaces. Radicales. Este libro cuenta c\u00f3mo la modernidad arquitect\u00f3nica se infiltr\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":109349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[794,26],"tags":[18547,318,2703,9387,2930,814,978,18546,3015,1278],"class_list":["post-109348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-libros","category-publicaciones","tag-cifuentes-costales-arquitectura","tag-ciudad","tag-diseno-urbano","tag-ediciones-asimetricas","tag-iconografia","tag-madrid","tag-paisaje-urbano","tag-santiago-cifuentes","tag-simbolismo","tag-teoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escaparates de Madrid - veredes<\/title>\n<meta name=\"description\" content=\"Durante los a\u00f1os veinte y treinta del siglo pasado, en un Madrid todav\u00eda anclado en la nostalgia historicista y el abigarramiento eclecticista, un grupo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veredes.es\/blog\/escaparates-de-madrid-cifuentes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escaparates de Madrid - 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