Tag: publicidad

Leica | Borja López Cotelo
12-07-2019 No Comments

Leica | Borja López Cotelo

5.0 01 Por suerte, nuestra mente no está formada por compartimentos estancos. Al menos, no la de Oskar Barnack. Había trabajado desde 1911 en el desarrollo de una cámara de cine para la empresa Leitz, pero todo cambió cuando se preguntó qué pasaría si exportase ciertas ideas al diseño de una cámara fotográfica. Las incómodas planchas metálicas hacían de la […]

Interiors that act | Jorge Gorostiza
28-06-2019 No Comments

Interiors that act | Jorge Gorostiza

5.0 01 A few months ago, preparing a lecture that I was going to give at the School of Architecture of Valladolid, invited by GIRAC, I was looking for more information about Albert Bela Viragh, a scenographer I had already written about, and I found an advertisement for the movie Empty Ams directed by Frank Reicher, published in several American […]

Advertising with architect | Jorge Gorostiza
22-03-2019 No Comments

Advertising with architect | Jorge Gorostiza

5.0 01 On other occasions, some advertisements published in film magazines have already been mentioned in this space, in which an architect or a building appears in their images, related to the cinematographic activity. A few days ago I found the one that is reproduced above, in a number of Moving Picture World appeared in November 1920. In this ad, […]

About the standardization of the wrong technology | Marc Chalamanch
01-02-2019 No Comments

About the standardization of the wrong technology | Marc Chalamanch

5.0 12 In recent decades the omnipresence of technology has accelerated our history as never before. Technological determinism tries to explain how technology by itself is capable of influencing and transforming in a positive way the socioeconomic context in which it develops. According to its followers, technology has become the central axis of the historical changes that determine development and […]

The ministries of 1984 | Jorge Gorostiza
09-11-2018 No Comments

The ministries of 1984 | Jorge Gorostiza

5.0 01 Studying the cities and armored buildings against the aerial bombings, I remembered the design with a warhead shape made by Terence Verity,, the scenographer of the movie 1984 (Michael Anderson, 1956), for the London ministries, which George Orwell describes in his novel: “The Ministry of Truth: it was different, to an astonishing extent, from any other object that came […]

The hypermodernity must get the space of the people | Miguel Villegas
02-11-2018 No Comments

The hypermodernity must get the space of the people | Miguel Villegas

5.0 02 An article in La Ciudad Viva, entitled Transit Society of our friends StepienyBarno, triggers as always a chain of ideas. I was going to leave a comment on the web (I have proposed to stop using blog because it seems almost contemptuous …) but I prefer to develop a little more the topic and thus be a little […]

Libe Fdez. Torróntegui · reharq | Creative consultancy specialized in cultural heritage
28-09-2017 No Comments

Libe Fdez. Torróntegui · reharq | Creative consultancy specialized in cultural heritage

4.3 06 After the vacation period we take again the interviews in the section It marks with beacons. In this occasion we move up to Bilbao to chat with Libe Fdez. Torróntegui, arquitecta with posgrado in “Rehabilitation and architectural restoration” for the Technical University of Catalonia (Barcelona, 2012) and founder of reharq*. Drink she is an enthusiast of the communication who […]

Foucault - Trump, Foucault - Trump, prelude of the post truth | Marc Chalamanch
17-07-2017 No Comments

Foucault – Trump, Foucault – Trump, prelude of the post truth | Marc Chalamanch

4.0 04 New old men it happens, new old theories. Last November 8, 2016 Donald Trump gains the presidential choices of the United States of America against any forecast, making triumph a new way of doing politics that marks the entry to a new age of interrelationship between countries worldwide. A few months before it seemed – according to all the […]

David Silvosa - Daniel Bembibre · Visual Communication | COSTA
28-04-2015 No Comments

David Silvosa – Daniel Bembibre · Visual Communication | COSTA

5.0 01 As we were approaching the study COSTA Comunicación visual,bought property in Corunna (Galicia, Spain) and in spite of being to scanty meters that separate us, we notice (probably influenced by subtitle that the interviewed ones put to the study) of the abundance and iteration of all kinds of releases, which were attracting our attention, good is for his typography, […]

Valley Arredondo-Vicente Calabuig · professional platform | Café con un arquitecto
06-11-2014 No Comments

Valley Arredondo-Vicente Calabuig · professional platform | Café con un arquitecto

5.0 01 How many times we have realized the following question to a friend, a companion, who knows one ….? When it is to the search of a professional. Surely more of one and more than two. For it departing from this premise, Valle Arredondo and Vicente Calabuig a few Valencian architects, they have I decide to shorten the distances […]

María Lopez Mata - Juan Carlos Mancho Trigo · Design | MV
16-10-2014 One Comment

María Lopez Mata – Juan Carlos Mancho Trigo · Design | MV

5.0 01 After the summer rest, probably too long, we recapture the section, with new protagonists. If in the previous interview we approach the field of the photography, today we come closer other one of the prolific fields the design. Along the history of the contemporary architecture we can find magnificent examples of this association, and from that there have […]

Communicating the architecture (I) | Íñigo García Odiaga
31-01-2014 2 Comments

Communicating the architecture (I) | Íñigo García Odiaga

5.0 01 Le Corbusier was saying that it preferred drawing to speaking. It is more rapid and leaves less space for the lie. As the architects, also the own discipline prefers expressing in the drawing, in the image, to demonstrate his raison d’être. The architecture, maybe for his need to express and make concrete a still imaginary future, his better […]

Architecture atemporal | Fernando Freire Forga
17-06-2013 3 Comments

Architecture atemporal | Fernando Freire Forga

0.0 00 Penetrating into topics related to the investigations of the development of the Modern Architecture I thought that there exists a suggestive mien that differentiates and emphasizes the architectural quality of the studied works. The quality to which I refer is that one that allows to estimate the force in the Modern Architecture:  “The timelessness ”. CCertain it is […]

Advertising of 1945 | Jorge Gorostiza
12-09-2012 No Comments

Advertising of 1945 | Jorge Gorostiza

0.0 00 Looking for information about art directors in former magazines, I found this advertisement in a yearbook of 1945 published in The United States. Wiard B. Ihnen, was a son of an architect, he studied this career in Columbia and later in the École des Beaux-Arts in Paris and managed to design some buildings in New York. It began […]

Intemción. "Difficultly to deal", Pedro Corredoira Alonso
23-04-2012 2 Comments

Intemción. “Difficultly to deal”, Pedro Corredoira Alonso

0.0 00 El programa cultural de la librería formatos, intemción, continúa el próximo miércoles día 25 de Abril las 20:00h con una conferencia de Pedro Corredoira Alonso, realizador y productor de cine para publicidad. Cine publicitario como el trabajo realizado para la película –Vivamos como Gallegos- una campaña para la empresa gallega Gadis. Esta conferencia lleva por título –Difícil de […]

The first spot | Jorge Gorostiza
08-07-2011 One Comment

The first spot | Jorge Gorostiza

5.0 01 A few months ago I found in the yearbook Motion Picture Studio Directory, edited in EE. UU. in 1921, which might be the first advertisement of an art director, and I write «it might be», because it is the first one that I have found, but there can be previous others. It published it, I suppose that paying […]