“Today the civilization turns out to be increasingly involved in an infinite concatenation of means and ends to the interior of which, the purpose has turned into content of the motive, and the usefulness risen up to meaning generates the lack of meaning”.
“The Human Condition “, Hannah Arendt.
These words that Arendt writes in 1958 serve today to illustrate one of the obsessions of our company, the valuation of the results over the motives and the needs that make them useful. We meet every day the obligation to obtain an aim, often without valuing the effort necessary to obtain it, or without thinking about the profit that we obtain trying to realize this assignment. This immoderation without patience leaves little space to the critique, to the reflection on the meaning of our acts, and to the valuation of the mistakes that we commit.