About of the paradigm informacional | Marc Chalamanch

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Photography: Marc Chalamanch, Barcelona, 2011

In plenary session s. The XXIst our company tries to adapt to the fast transformation of the commanding current models, who are antagonistic over those that they predominated in last century. The company is situated immersed in a transition towards a new paradigm that already one was coming preparing from the Cold War, transition that we are experiencing as a period of intense events that already have changed our vision of the world, and they do that we rethink our social and political commitment, simultaneously that allow us to extend the cultural area and of the knowledge in this environment of confusion. While new economic opportunities are generated from the technological development, which is capable of penetrating what even it makes small they were considered to be impassable borders. In a few decades we have lived through the opportunities and the crises of this change, and have started developing new structures of interaction thanks to a company with global potentials. We are bottled in a present of constant change, with a future that is difficultly decipherable, and where to develop tecno-informacional is constructing a global company.

These transformations affect every citizen in his area of life, of most deprived to the most public, and remove the existing borders between them, with which they put in crisis the bases of social construction that the industrial company had established. The way of relating is re-formulated while we re-form how to learn, to work and to interact in a company in permanent transformation. These changes force us to restate also the physical existing spaces to adapt them to a changeable, dynamic and indefinite reality. We are in front of a great opportunity to rethink our spaces of relation, the public and private spaces, of leisure and of work, with the great responsibility as architects and town planners of giving response to paradigmatic changes inside a new context. This new contextualización only we can carry out her if really we understand the origin of the paradigm in which we are immersed, and the form into which the company is transforming his archaic social, economic, political and cultural structures; company that one finds in full development of called “Company Network”1 (and with her a global company).

This structural change was started originating in the decade of the seventies by the appearance, at the same time, of three independent processes:

1. The transformation of the social organization for the crisis and the restructuring of the industrialism.

2. The social changes inside the above mentioned structure with the appearance of social and cultural alternative movements.

3. The technological paradigm developed about the technologies of the information and the communication, named “Informationalism”.

It was the historical opportunity of the Informacionalismo the one that allowed to take advantage of the lucky coincidence of economic, social, political and cultural factors to generate and to expand new forms of social organization, genesis of the Company Network.

The origin of this Company Network coincides with the moment with that the industrialism finds his limits of growth of productivity and searches how to handle the potential liberated by the technologies of the information and the communication. With it alternatives start arising to the idea of a technology that has to go tied to the organization, to the notion of a division of the work marked by the political economy, and initially of that the thought has to be mechanized. In this decade, 1970, one begins to question a production based on the scientific management of the hierarchy of functions as structural beginning, with the only certainty of the enumeration as idea of item.It is at the time when the commanding paradigm up to the third quarter of s. The XXth, the industrialism, with his two antagonistic models of production associated (the capitalism based on the model Keynesiano and the statism seated in the control of the information and hoarding technology in the military complex of the communist block), enters crisis and looks for the way of restructuring and taking advantage of his transformation to find a new geopolitical positioning, which will grow about the Utopias of the universal communication and of a company decentralized thanks to the advances of the redes of comunications2.

At the same time, in this period there arose social and cultural alternative movements to the officials orientated to the transformation of the company, with values of freedom and personal autonomy, and that were trying to be the counterproposal to the commanding institutions of the company, such as the church, the family, the State, and the managerial and economic power. These cultural and social movements developed alternative projects with emergent values, which in his beginnings materialized in protests as those of Free Speech Movement (FSM Berkeley, 1964) or the May, 1968 in Paris, and that originated numerous movements, between which the feminism and the ecologism stand out. These alternative projects opened the thought towards a polyvalent, polite individual of an integral form and with a future of reconciliation of the work with the personal time, in a company that was turning increasingly global and immersed into a constant interconnected present.

One of the most determinant factors in this social transformation we find it in the development and in the generation of energy during the Industrial Revolution. An energetic generation who made possible that the humanity was increasing his power opposite to the nature, up to managing to turn her into the indispensable condition for his own existence. It is this energy the one that allowed the enormous technological advance that led to the appearance of the technological paradigm of the Informacionalismo1, which constructed concerning the digital technologies of the information and the communication, does not make eliminate the industrialism, but it incorporates it in the age of the information.

Up to what point is the importance of the information in our company new?

It thinks that we have come to the age of the Company of the Information, but the information in the whole history of the humanity – both for the persons and for the institutions with access to she – has been managed to give value and to manage to obtain this way his intentions across the knowledge. Under this prism it turns out to be confused to speak of being living in the Company of the Information, in spite of being a term that is used as conceptual frame to define our company. In the matter, Manuel Castells1 manages to consider it to be an empirical and theoretical mistake, a name arisen from the technological extrapolation of the industrial company in the western culture. All the companies along the history have used the information and the knowledge – innately in the human condition and in his evolution – as indispensable factor for the obtaining of power, productivity, wealth and meaning. In this context also there has to be born in mind that the knowledge along the history has had a historical relativity.

From this point of view, we might say that when we speak about the Company of the Information we allude rather to a transverse characteristic of the companies along the history, but about the XVIIth and XVIIIth century we can start finding an important change in the idea of a company based on the information. This one is the moment in which the mathematics are restored as model of reasoning and of useful action, and when there joins the genetic code of a new project of company, the mysticism of the numbers before that that of the language or the culture like notion of information. It is at the time when the denumerable and measurable thing turns into the prototype of the speech of the truth. Nevertheless, it is not up to the French Revolution that the notion of the value of the knowledge turned into the rasero that would mark the ideal one of civil equality and of the values of universalismo, which has been evolving even ours days2.

The essential difference that it converts to the information and to the knowledge in the base of this new Paradigm Informacional he is in his inherent power, in his aptitude to turn into a new form of development. Now the information places in the center of the sources of productivity and takes advantage of the interaction, the flexibility, the capacity of recombinarse and to excel itself that they provide the new technologies to improve the generation of knowledge. It is the movement of the information the one that re-founds this new company.

The Informacionalismo, with the indispensable support for his evolution of the TIC, has placed in the axis of the development and the productivity. A productivity where the materiality of the industrial company evaporates to be digitized, without dealing on limits. A digital reality as palpable as the own reality material, and so royal that as architects we have that to be able to adapt to her to find the mechanisms that turn our knowledge into tools for the construction of this new company. An information much faster than the physical movement about the one that constructed the industrial company himself. An industrialism that one organized concerning the economic growth, structuring his action about the production in mass. While, the Informacionalismo accumulates a knowledge expansive car increasingly voluminous, complex and fastly – with a rapid capacity of processing-, thanks to the use and the expansion of the Technologies of the Information and the Knowledge (TIC).

The Paradigm Informacional is transforming all the areas of our company, turning them into the only opportunities to rethink them and to rethink ourselves.

Marc Chalamanch · Architect

Barcelona. Juny 2015


1. CASTELLS, M. (2011) La sociedad red: Una visión global. Madrid: Alianza Editorial.

2. MATTELART, A (2002) Historia de la sociedad de la información, Barcelona: Paidós

Marc Chalamanch

Es co-fundador del estudio de arquitectura y urbanismo ARCHIKUBIK Arquitecto y Urbanista licenciado por la ETSA de Barcelona, Universitat Politècnica de Catalunya. Máster universitario «Sociedad de la Información y el Conocimiento» en la UOC (Universidad Abierta de Catalunya).

Su investigación académica, apoyada en su experiencia profesional, va dirigida al análisis de la transformación de la ciudad con sus actores, problemáticas y retos en la Sociedad Red.

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